Home to 1.57 billion active users, Facebook is the most efficient way to increase online sales. With large customer base, reasonable cost and easy-to-use advert platform, the most popular social…
Customer acquisition is one of the most important aspect that drives sales. Therefore, having right strategy to acquire customers is an ongoing challenge that online businesses face. And for B2B…
LinkedIn is world’s largest professional network with 450 million members globally. The demographic of LinkedIn consists of decision makers which makes it even more powerful than Facebook and Twitter. Therefore,…
The introduction of GST is the boldest and single largest tax reform since the opening up of an economy. It aims at providing a cohesive tax approach in India. For…
Building a growth driven engine requires an effective customer experience. Online businesses today are competing primarily on end-to-end customer experience. This framework has shifted from driving marketing or sales to…
A place to socialize for 1.09 billion daily active users, Facebook also provides opportunities for online businesses to increase reach and drive sales. With easy-to-navigate interface, large audience base and…
Small & medium enterprises face accounting challenges that large businesses face. However, unlike large enterprises, SMEs lack the financial resources to outsource professional services. Hence operations such as bookkeeping and…
Online businesses are growing exponentially. India’s eCommerce market is expected to cross Rs 2 Lakh crore in the year 2016. People can buy everything online now- from groceries to apparels,…
There are multiple reasons why your customer abandons shopping cart. Shopping cart abandonment is one of the most crucial problem for SMEs to overcome. So, how it can be reduced?…
Social media marketing opens a plethora of opportunities to increase reach, visibility, brand recognition and sales. However, it becomes complicated once you go beyond basics. Selecting business objectives, finalizing budget,…