Competitor analysis is key to shaping your company’s strategies. It determines your strengths and shortcomings within the market, giving your business a distinct advantage over your direct and indirect competitors….
6 Simple Steps For A Successful Brand Building Process
Think of a category and then think of a brand within it. What made you think of that brand? Is it an unmissable logo or a catchy slogan? Or is…
7 Tips for Product Pricing the Right Way
Product pricing is an essential factor that can determine the success of your products and services in the market. Pricing products correctly is so critical that it can skyrocket your…
7 Simple Ways to Start a New Business
A new business starts with a simple idea and a passion for doing something for yourself. However, the journey isn’t simple. If you are a new business owner, this article will take you through seven easy and practical tips, from the business idea to finding the right team, to help you become successful.
Affiliate Marketing Decoded: Is Affiliate Marketing Right For Your Business?
Affiliate marketing is on the go because it enables businesses to tap into audiences without making any major investments. While customer behavior and their buying habits tend to vary, affiliate marketing helps businesses recognize the gap and tend to be a gamechanger for businesses
Supercharge Your Payments with PayU While Shyplite Takes Care of Your Logistics
The outbreak of the COVID-19 pandemic has embarked numerous changes thereby shifting the focus of every industry, irrespective of its nature and reach. In order to cope up with this…
A Quick Guide For Businesses to Optimize Twitter Adverts
Twitter is one of the most relevant social media channels to generate leads and reach out to prospective audiences. It gives you an opportunity to brand your product to over…
How PayU affordability suite can help businesses in these difficult times
Affordability is the current buzz word and deservedly so! All the projections painted a rosy picture, but the pandemic made it a necessity as customers became more cautious with money….
Join PayU Partner Program – Turn Referrals into Earnings
As the COVID-19 pandemic and lockdowns forced people to shut down their offices and practice social distancing, moving business online and work from home became the only way forward. While…
Make Recurring Payments Easier for Your Customers via UPI AutoPay on PayU Subscriptions
We are extremely happy to share that we are the proud launch partners of NPCI’s UPI AutoPay for recurring payments. This means PayU merchants will now be able to give their customers an…