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Competitor analysis is key to shaping your company’s strategies. It determines your strengths and shortcomings within the market, giving your business a distinct advantage over your direct and indirect competitors….
Think of a category and then think of a brand within it. What made you think of that brand? Is it an unmissable logo or a catchy slogan? Or is…
Product pricing is an essential factor that can determine the success of your products and services in the market. Pricing products correctly is so critical that it can skyrocket your…
A new business starts with a simple idea and a passion for doing something for yourself. However, the journey isn’t simple. If you are a new business owner, this article will take you through seven easy and practical tips, from the business idea to finding the right team, to help you become successful.
Affiliate marketing is on the go because it enables businesses to tap into audiences without making any major investments. While customer behavior and their buying habits tend to vary, affiliate marketing helps businesses recognize the gap and tend to be a gamechanger for businesses
The outbreak of the COVID-19 pandemic has embarked numerous changes thereby shifting the focus of every industry, irrespective of its nature and reach. In order to cope up with this…
Twitter is one of the most relevant social media channels to generate leads and reach out to prospective audiences. It gives you an opportunity to brand your product to over…
Affordability is the current buzz word and deservedly so! All the projections painted a rosy picture, but the pandemic made it a necessity as customers became more cautious with money….
As the COVID-19 pandemic and lockdowns forced people to shut down their offices and practice social distancing, moving business online and work from home became the only way forward. While…
We are extremely happy to share that we are the proud launch partners of NPCI’s UPI AutoPay for recurring payments. This means PayU merchants will now be able to give their customers an…