PayU Blog

The Pivot Story: How Inc.5 Rebuilt From Zero

Inc.5 started in a small 100 sq. ft. store in 1998. Today it’s scaled to 90+ stores nationwide, becoming a trusted name in fashion-forward footwear and bags.  What got them there? Blending comfort, craftsmanship, with new styles hitting shelves every 15 days to a…

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The Pivot Story: The Turning Point That Built Attrangi

India’s artificial jewellery space can often feel limiting. Costume pieces didn’t last. Imported jewellery didn’t feel Indian. So in 2017, Saloni Shah and Vidushi Jain built Attrangi, bringing something unique and unconventional to the market.  Jewellery rooted in Indian tradition, made for every occasion…

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