PayU Recommendation Engine
Boost checkout conversions using AI
Personalize the order of preferred payment modes for each customer using AI
How does the Recommendation Engine work?
AI-powered Recommendation Engine analyzes up to 10 parameters to prioritize the preferred payment options for the customer
Success rates at a pay mode/transaction level
Customer's EMI/BNPL eligibility status
User past transaction history
Merchant Selected Goal
What are the benefits of using Recommendation Engine?
Optimize business outcomes
Choose from the goals: Improve Success Rates, Reduce Cost of Transactions or Promote Affordability.
Personalized customer experience
Help your customers make decisions faster by showing the preferred payment mode first.
Improve checkout conversions
Recommendation engine can boost success rates by up to 5%* and reduce drop-offs at checkout.
