5% Increase in
Success Rates
Improve payment success rates by up to 5% by recommending payment options customers are most likely to complete.


PayU Recommendation Engine helps businesses personalize payment options using AI. It recommends the right payment mode for every customer, enabling smarter checkouts and better payment outcomes.
Improve payment success rates by up to 5% by recommending payment options customers are most likely to complete.
Personalize checkout for every customer with payment recommendations tailored to their preferences and journey.
Choose your priority, whether it’s higher success rates, lower transaction costs, or greater affordability, and let PayU recommend the most relevant payment options.
Stable and completely API-driven technology designed to scale your digital infrastructure with zero manual intervention.


Safeguard every transaction with industry-leading data security standards.
Sensitive consumer data is protected with end-to-end encryption layers in real time.
Secure user card details dynamically through auto Token Hub technology.