PayU Recommendation Engine

Boost checkout conversions using AI

Personalize the order of preferred payment modes for each customer using AI

Get Started

How does the Recommendation Engine work?

AI-powered Recommendation Engine analyzes up to 10 parameters to prioritize the preferred payment options for the customer

Success rates at a pay mode/transaction level

Customer's EMI/BNPL eligibility status

User past transaction history

Merchant Selected Goal

What are the benefits of using Recommendation Engine?

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Optimize business outcomes

Choose from the goals: Improve Success Rates, Reduce Cost of Transactions or Promote Affordability.

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Personalized customer experience

Help your customers make decisions faster by showing the preferred payment mode first.

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Improve checkout conversions

Recommendation engine can boost success rates by up to 5%* and reduce drop-offs at checkout.

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Activate Recommendation Engine in 2 simple steps

1
Connect with us

Connect with your PayU account manager.

2
Hassle-free APIs Integration

Checkout the extensive API suite details available for you on our PayU devguide.

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Over 20000+ merchants are already using Recommendation Engine