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PayU Pay with Rewards

Increase Customer Retention with PayU RewardX

Be a part of India’s largest loyalty program aggregator. Boost conversions and reduce cart abandonment by enabling payments with reward points and loyalty points via the PayU payment gateway.

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Why Merchants Choose PayU RewardX?

Built for scale, simplicity, and seamless integration.

Single integration to accept multiple loyalty programs across issuers 

No separate partnerships or operational overhead for each program

Works seamlessly within existing PayU payment gateway setup 

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Key Benefits of RewardX for Businesses

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Access 1.2Bn+ loyalty users across 22+ issuer banks and 250+ brand programs
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Increase conversions with 99% checkout success rate powered by split-pay
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Drive higher AOV with 5–10% increase as customers combine loyalty points with other payment modes
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Boost transaction volume with up to 20% growth in monthly transactions
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Reduce cart abandonment with seamless reward points redemption at checkout
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Cut marketing and discount costs by 10–15% using loyalty rewards instead of heavy discounts

RewardX Models for Every Business

Flexible models to support every payment reward use case

BurnCustomers redeem loyalty points or reward points at checkout for instant savings
EarnCustomers earn loyalty rewards on transactions to boost customer loyalty programs
Earn + BurnEnable reward points redemption and earning in a single transaction to maximize engagement
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What Your Customers Experience at Checkout?

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Seamless checkout using PayU payment gateway with pay with rewards option
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Redeem loyalty points or reward points fully or partially via split-pay
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Combine reward points with other payment modes for flexible payments
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Faster transactions with high checkout success rate and zero friction

A Loyalty Program Aggregator Every Business Needs

Accelerate growth for every business with our payment reward system

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E-commerce

Reduce cart abandonment with seamless reward points redemption

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E-learning

Increase enrollments with flexible loyalty rewards payment options

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Retail Store Owners

Boost repeat purchases through customer loyalty programs

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Food Delivery, Subscriptions and Services

Drive higher usage with easy payment reward options

Partners We Support

Access a wide partner network through our loyalty program aggregator with a single PayU payment gateway integration for seamless reward points redemption

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How to Activate RewardX in 3 Simple Steps? 

RewardX requires zero additional integration beyond the payment gateway. 

1
Sign Up on PayU

Complete your profile and start with PayU payment gateway

2
Enable PayU Payment Gateway

Integrate and start collecting payments 

3
Request for Pay with Rewards

Email us at support@payu.in or reach out to your Account Manager

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Simple, transparent pricing  

Enable your customers to pay with accumulated loyalty points using Pay with Rewards. Get started now! 

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We are here for you at every step 

24/7 support for payment gateway integration and customer loyalty programs management. 

Frequently Asked Questions (FAQs) 

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Copyright 2026 PayU. All rights reserved
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