The Growth of Digital Payments in India India is witnessing a rapid transformation towards a cashless economy, with digital transactions growing exponentially. In 2023 alone, there were 2.9 billion credit…
How Does PayU FlashPay Enable Secure Payments?
Improve the Checkout Experience and Reduce Cart Abandonment
A shopper who adds a product to the cart has shown intent, but the sale is not complete. Unexpected costs, forced registration, confusing forms, limited payment choices, slow pages, and…
The Pivot Story: How Sudathi Turned First-Time Buyers into Repeat Customers
Most fashion brands manufacture their own products. Sudathi sources directly from the local Surat market. Sudathi started in Surat in September 2023 with a simple idea. Make ethnic fashion fast,…
Agentic AI for Architectural Refactoring: How PayU Consolidated Its Distributed Bill-Payments Platform
Rethinking the Microservices Trade-off Microservices are the industry standard for scale, and for good reason: independent domains, autonomous teams shipping on their own cadence, and clean bounded contexts justify the…
How to Choose a Payment Gateway for Your Online Business
The right payment gateway is not simply the provider with the lowest advertised transaction rate. It is the one that fits how your customers pay, how your website is built,…
How Does a Payment Gateway Work? A Guide for Businesses
When a customer clicks “Pay”, several systems have to exchange information before the business can confirm the order. A payment gateway connects the checkout to this wider payment ecosystem. It…
Let’s Talk Scale: 2 Takes | Scaling Education: Two Founders, Different Playbooks
What happens when an EdTech business starts scaling? Prateek Shukla, Founder & CEO of Masai School, and Sonya Hooja, Co-founder of Imarticus Learning, both built education businesses meant to make…
The Pivot Story: How Niconi Turned a Setback into Growth
Most skincare brands make promises. Niconi wanted to show results. Niconi started in May 2025 with a simple idea. People were selling promises, but nobody was delivering results. So, the…
Let’s Talk Scale: 2 Takes | Scaling Fashion: Two Founders, Different Playbooks
How do you build and scale fashion for customers who want the latest style instantly? Sumit Jasoria, Co-founder & CEO of NEWME and Raghav Pawar, Co-founder of Powerlook, both saw…
The Changing Psychology of Payments
A cab ride? We expect it to happen in seconds. A subscription? Ideally, we don’t think about the payment at all. A high-value purchase? We may slow down, compare options and look for reassurance before we…
How Global D2C Brands Can Optimize Payments for Indian Customers
Global D2C brands prefer India for its scale, all thanks to hundreds of millions of online shoppers and a market growing faster than almost anywhere else. But scale alone doesn’t…