The Growth of Digital Payments in India India is witnessing a rapid transformation towards a cashless economy, with digital transactions growing exponentially. In 2023 alone, there were 2.9 billion credit…
How Does PayU FlashPay Enable Secure Payments?
Let’s Talk Scale: 2 Takes | Scaling Education: Two Founders, Different Playbooks
What happens when an EdTech business starts scaling? Prateek Shukla, Founder & CEO of Masai School, and Sonya Hooja, Co-founder of Imarticus Learning, both built education businesses meant to make…
The Pivot Story: How Niconi Turned a Setback into Growth
Most skincare brands make promises. Niconi wanted to show results. Niconi started in May 2025 with a simple idea. People were selling promises, but nobody was delivering results. So, the…
Let’s Talk Scale: 2 Takes | Scaling Fashion: Two Founders, Different Playbooks
How do you build and scale fashion for customers who want the latest style instantly? Sumit Jasoria, Co-founder & CEO of NEWME and Raghav Pawar, Co-founder of Powerlook, both saw…
The Changing Psychology of Payments
A cab ride? We expect it to happen in seconds. A subscription? Ideally, we don’t think about the payment at all. A high-value purchase? We may slow down, compare options and look for reassurance before we…
How Global D2C Brands Can Optimize Payments for Indian Customers
Global D2C brands prefer India for its scale, all thanks to hundreds of millions of online shoppers and a market growing faster than almost anywhere else. But scale alone doesn’t…
The Pivot Story: How The Pant Project Turned a Flat Year Into Skyrocketing Growth
Most brands focus on shirts and top wear. Pants were an underserved market. The Pant Project saw a large, growing market and decided to become leaders in it. They started…
Let’s Talk Scale: 2 Takes | Scaling Women’s Wellness: Two Founders, Different Playbooks
How do you build a category people feel uncomfortable talking about? Vikas Bagaria, Co-Founder of Pee Safe, and Ketan Munoth, Co-Founder of Plush, built and scaled India’s biggest women’s wellness…
How Digital Payments Are Helping Indian Businesses Grow Online
Digital payments in India are helping businesses sell beyond their local area, collect payments faster and serve customers across websites, apps, WhatsApp, social media and offline counters. For small businesses,…
What Is Friendly Fraud? How Merchants Can Prevent It
What is friendly fraud? Friendly fraud happens when a real customer disputes a legitimate transaction after making or benefiting from the purchase. It is often called first-party misuse or chargeback…
What Is Video KYC? How It Works for Merchant Onboarding
What is Video KYC? Video KYC is a digital identity-verification process where a person completes know-your-customer checks through a live, recorded, consent-based video interaction. RBI uses the term V-CIP, or…