What is PayU Offer Engine?

PayU Offer Engine is a no-code offer management platform that helps merchants create, customize, and run payment offers across multiple payment methods from a single dashboard.

Which types of offers can I run with PayU Offer Engine?

You can run discounts, cashback, EMI offers ( No-Cost or Low-Cost), and promotional pricing across cards, UPI, wallets, BNPL, and net banking.

How does Offer Engine help increase conversion rates?

By showing relevant, personalized offers at checkout, Offer Engine reduces payment friction, improves affordability, and encourages customers to complete purchases.

Do I need technical integration to launch offers?

No. The no-code dashboard lets you create, customize, and manage offers without depending on your tech team.

Can I target offers to specific customers, products, or payment modes?

Yes. You can personalize offers by customer segment, product, brand, or payment mode directly from the dashboard.

How do I track the performance of my offers?

Real-time analytics show offer engagement, conversion impact, and revenue, helping you optimize campaigns quickly.

Can I control the cost or subvention of offers?

Yes. You can configure subvention by product or lender to manage offer costs and protect margins, especially for EMI and bank-led promotions.

Can I edit, pause, or deactivate offers once they are live?

Yes. Offers can be updated, paused, or removed anytime from the dashboard.

Does PayU Offer Engine support multiple payment modes simultaneously?

Absolutely. Manage offers across cards, UPI, wallets, BNPL, and net banking from a single dashboard—no separate integrations needed.

How secure is customer data in PayU Offer Engine?

PayU follows industry-standard security practices and compliance requirements to ensure customer data is protected across all transactions and offer flows.

PayU Offer Engine

More Conversions. More Revenue. Powered by Offer Engine

Launch and manage targeted checkout offers in minutes. Offer Engine helps you personalise in real time, support multiple payment options, and turn more checkouts into completed purchases.

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All Your Payment Offers. One Powerful Platform.

PayU Offer Engine brings all your payment offers into one place. Create, customise, and manage personalised discounts and cashbacks across every payment mode—right from a single dashboard.

Here’s what you can do with PayU Offer Engine:

Manage all your offers in one place

Create and control offers across cards, UPI, EMI, BNPL, wallets, and net banking, without juggling multiple systems.

Configure offers with zero code

Easily define discounts and rules through a simple interface—no technical dependency needed.

Right offer. Right customer. Right moment.

Show the right offer based on customer segments, products, brands, or cart value, so every promotion feels relevant.

Go live with offers, instantly

Enable and update payment offers in real time—right across the checkout journey.

Works effortlessly with your PayU setup

Offer Engine fits right into your payment flow, ensuring offers run smoothly every time.

Built To Drive Conversions, Improve Affordability, And Give You Complete Control

PayU Offer Engine helps you run smarter payment offers across the checkout journey—so you can customise campaigns, manage costs, and execute seamlessly, without added complexity.

Customize offers at multiple levels

Create personalized payment offers based on customer segments, products, brands, or MCC categories to improve relevance and checkout conversion.

Create and manage offers independently

Use a no-code dashboard to launch, modify, or pause offers without relying on tech teams—enabling faster go-to-market campaigns.

Run offers across all payment methods

Configure dynamic discounts across cards, UPI, EMI, BNPL, wallets, and net banking from a single dashboard without separate integrations.

Control subvention and protect margins

Set EMI subvention by product or lender to efficiently manage offer costs while running affordability-led promotions.

Enable Down Payment + EMI for high-ticket purchases

Allow customers to pay a portion upfront and convert the remaining amount into No-Cost or Low-Cost EMI, reducing affordability barriers and improving acceptance for premium products.

Simplify Promotions. Maximise Impact.

Launch targeted offers faster, deliver them at the right moment in checkout, and turn more purchase intent into completed transactions.

Run complex promotions with easeSet up and manage all offers across payment modes, all in one place.

Increase order value and repeat purchasesUse targeted offers and affordability options to drive bigger carts and bring your customers back.

Launch offers faster, without tech supportCreate and go live in minutes with a simple, no-code setup.

Reduce day-to-day operational workAutomate reconciliation and settlements so your team spends less time managing processes.

Stay on top of performance and costsTrack how your offers are doing in real time and keep your margins in check.

How to use Offer Engine?

1 Offer creation

Create offers of any type as per requirement

2 Offer customization

Customize offer period, T&C and other criteria

3 Customization at all levels

Customize details at brand, product and MCC level for every offer

4 Detailed analytics

Get detailed and real-time analytics to optimize your campaigns

Pricing That Scales With Your Business. No Surprises.

No setup or onboarding fees. You only pay when your offers drive results, keeping costs predictable and ROI easy to track.

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We are here for you at every step

24*7 Support

Speak to our representatives round the clock to ensure business sustainability.

More Conversions. More Revenue. Powered by Offer Engine

Launch and manage targeted checkout offers in minutes. Offer Engine helps you personalise in real time, support multiple payment options, and turn more checkouts into completed purchases.

All Your Payment Offers. One Powerful Platform.