Home to 1.57 billion active users, Facebook is the most efficient way to increase online sales. With large customer base, reasonable cost and easy-to-use advert platform, the most popular social media site can help you connect with customers interested in using your products/services.

Facebook adverts ensure that your money is spent wisely as it allows you to target audience specifically as per age, location, and behavior. It makes it easy for your online business to reach people who matter. Even on mobile, it makes it nearly effortless for prospects to submit their contact info, thereby increasing the possibility of generating high-quality leads.

Here are a few tips which you can use to start advert campaigns:


Set Free Business Page

The Facebook business page gives your business an online presence. It acts as a medium to connect with customers looking to avail your products and services. Update your page and make sure that you complete your company story. Fill about-us section, vision and description that clears the segment in which you operate.

Boost Posts & Choose Advert Audience

Show your posts to more people by using Boost Post option. You can specifically target people as per their location, age, and interests. Facebook Adverts Manager allows you to refine your audience, add budget and connect people who matter to you. Reach people by showing adverts before they have searched for you. Specific targeting ensures that your advert budget is spent wisely.

Read: Commonly Made Mistakes in Facebook Advertising

Reach Customers You Know

With a custom audience, you can connect customers you already know. It protects your privacy by displaying your posts only to relevant people. Engage your audience with diversified and unique content.  Scan your friend’s list and bring to like your page, purchase your product or fill in contact details.

Measure Adverts

Measure your adverts and analyze the behavior of users coming to your page. See how many people buy your products/services through advert manager. Also, evaluate the performance of your adverts. Try creating new adverts at regular intervals that your prospective customers will love.

Re-market To Website Visitors

Re-target the ads to visitors who have already visited your website. Facebook re-marketing is an effective medium to reach out to customers who have already shown their interest in your products and services. Remind such customers through Facebook adverts. It increases the chances of converting such prospects into potential leads.

Also, read our blog on ’10 tips to improve your Facebook business page’Stay tuned to PayU Knowledge Platform and grow your online business.