A place to socialize for 1.09 billion daily active users, Facebook also provides opportunities for online businesses to increase reach and drive sales. With easy-to-navigate interface, large audience base and reasonable cost, Facebook helps your business grow with full potential. But optimizing your Facebook business page to get notices and likes can be a challenge.

Here are few steps which you can follow to increase your fan base:

Step 1: Provide 360 Degree Information

Provide complete information to users browsing your Facebook business page. Fill about-us section, mission and long description along with an engaging cover image that justifies your products and services.

Cover & profile image is the first line of communication between you and your users. Your image should figure out who you are and what you do. Also don’t forget to mention your website URL, as it helps users seeking more information.

Step 2: Invite Facebook Friends

Facebook invites are an excellent way to increase likes. Use invite option and grow your potential to draw more likes and engagement rates. Make admins of other popular pages as your friend and ask them to invite their Friends.

Step 3: Get Followers from Other Networks & Email

Use other social channels such as Twitter, Instagram, Pinterest and Email to increase your fan base. You can run your campaigns according the trending hashtags and create a buzz about your brand instantly on Instagram and Twitter.  Also shoot mass email & invite them to like your page.

Step 4: Optimize Your Site

Add Facebook button on your website and put Facebook Activity feed on your blog. When a reader subscribe to your blog, instead of giving them the traditional confirmation email, ask them to like your Facebook page. Put various Facebook buttons such as Like Button, Share Button, Send Button, Follow Button, Activity Feed etc on your website. 

Step 5: Use Facebook Advertising to Grow Initial Fans

Advertise your Facebook business page to those interested in your niche segment. Use Facebook advertising as it ensures that your budget is spent wisely while targeting specific group according to age, location and interests. Re-target the ads to visitors who have visited your site and blog.

Also read Social Media Marketing Tips for your Business. Stay tuned with PayU Knowledge platform for more insights and case studies.