You have successfully created a Google AdWords Campaign and its running. Your next step is to measure the performance of your ad campaign. Whether you are running Google AdWords for…
Facebook advertising makes it easier for your online business to reach consumers who actually matters. Even on mobile, it makes it nearly effortless for consumers to submit their contact info…
Christmas and New Year are one of the biggest sales month for the Indian eCommerce ecosystem. The reason behind this sudden push is that India consumers buy more during this…
As the world gets smaller, consumers from across the globe are shopping online and consuming products. It has opened a plethora of opportunities for businesses to cater to such a…
Home to 1.57 billion active users, Facebook is the most efficient way to increase online sales. With large customer base, reasonable cost and easy-to-use advert platform, the most popular social…
Customer acquisition is one of the most important aspect that drives sales. Therefore, having right strategy to acquire customers is an ongoing challenge that online businesses face. And for B2B…
LinkedIn is world’s largest professional network with 450 million members globally. The demographic of LinkedIn consists of decision makers which makes it even more powerful than Facebook and Twitter. Therefore,…
The introduction of GST is the boldest and single largest tax reform since the opening up of an economy. It aims at providing a cohesive tax approach in India. For…
Building a growth driven engine requires an effective customer experience. Online businesses today are competing primarily on end-to-end customer experience. This framework has shifted from driving marketing or sales to…
A place to socialize for 1.09 billion daily active users, Facebook also provides opportunities for online businesses to increase reach and drive sales. With easy-to-navigate interface, large audience base and…