Building a growth driven engine requires an effective customer experience. Online businesses today are competing primarily on end-to-end customer experience. This framework has shifted from driving marketing or sales to…
Your online business needs to cater where your customers are. And increasingly they are on mobile. In fact people are spending more of their time on mobile than ever before….
Loyal customers are the most profitable customers as they provide the best value in marketing spends. Top online businesses provide seemingly impressive customer service to keep their customers loyal towards…
A place to socialize for 1.09 billion daily active users, Facebook also provides opportunities for online businesses to increase reach and drive sales. With easy-to-navigate interface, large audience base and…
Small & medium enterprises face accounting challenges that large businesses face. However, unlike large enterprises, SMEs lack the financial resources to outsource professional services. Hence operations such as bookkeeping and…
Online businesses are growing exponentially. India’s eCommerce market is expected to cross Rs 2 Lakh crore in the year 2016. People can buy everything online now- from groceries to apparels,…
There are multiple reasons why your customer abandons shopping cart. Shopping cart abandonment is one of the most crucial problem for SMEs to overcome. So, how it can be reduced?…
If you want to set a Facebook page of your company or you want to make the most of your existing one, then you are a making a smart move….
Driving traffic is one of the most challenging tasks for any website owner. Getting traffic to your website is a constant process as you can’t get traffic once and then…
Content continues to be a major driving engine to scale reach, visibility and brand awareness. Content marketing is more valuable than ever and hence it becomes quite critical for SMEs…