Most fashion brands manufacture their own products. Sudathi sources directly from the local Surat market. Sudathi started in Surat in September 2023 with a simple idea. Make ethnic fashion fast,…
What happens when an EdTech business starts scaling? Prateek Shukla, Founder & CEO of Masai School, and Sonya Hooja, Co-founder of Imarticus Learning, both built education businesses meant to make…
Most skincare brands make promises. Niconi wanted to show results. Niconi started in May 2025 with a simple idea. People were selling promises, but nobody was delivering results. So, the…
How do you build and scale fashion for customers who want the latest style instantly? Sumit Jasoria, Co-founder & CEO of NEWME and Raghav Pawar, Co-founder of Powerlook, both saw…
Most brands focus on shirts and top wear. Pants were an underserved market. The Pant Project saw a large, growing market and decided to become leaders in it. They started…
How do you build a category people feel uncomfortable talking about? Vikas Bagaria, Co-Founder of Pee Safe, and Ketan Munoth, Co-Founder of Plush, built and scaled India’s biggest women’s wellness…
Did you know 83% of Indians rely on AI for shopping decisions, as per ET BrandEquity? Customers now simply ask AI what to buy. It shortlists options, builds confidence, and the decision is made…
How do you build trust in a category nobody believes in? Subrat Pani, Co-Founder of OneAssist, and Sreevathsa Prabhakar, Founder of Servify, both had to answer that question. Same category. Same problem….
Ten years ago, rosemary essential oil wasn’t something Indian shoppers were looking for. Natasha Tuli made sure that changed and built Soulflower around it. Soulflower started 20 years ago with a vision to make people’s lives happier. Back then, Natasha made candles…
Inc.5 started in a small 100 sq. ft. store in 1998. Today it’s scaled to 90+ stores nationwide, becoming a trusted name in fashion-forward footwear and bags. What got them there? Blending comfort, craftsmanship, with new styles hitting shelves every 15 days to a…