How do you build a category people feel uncomfortable talking about? Vikas Bagaria, Co-Founder of Pee Safe, and Ketan Munoth, Co-Founder of Plush, built and scaled India’s biggest women’s wellness…
Did you know 83% of Indians rely on AI for shopping decisions, as per ET BrandEquity? Customers now simply ask AI what to buy. It shortlists options, builds confidence, and the decision is made…
How do you build trust in a category nobody believes in? Subrat Pani, Co-Founder of OneAssist, and Sreevathsa Prabhakar, Founder of Servify, both had to answer that question. Same category. Same problem….
Ten years ago, rosemary essential oil wasn’t something Indian shoppers were looking for. Natasha Tuli made sure that changed and built Soulflower around it. Soulflower started 20 years ago with a vision to make people’s lives happier. Back then, Natasha made candles…
Inc.5 started in a small 100 sq. ft. store in 1998. Today it’s scaled to 90+ stores nationwide, becoming a trusted name in fashion-forward footwear and bags. What got them there? Blending comfort, craftsmanship, with new styles hitting shelves every 15 days to a…
India’s artificial jewellery space can often feel limiting. Costume pieces didn’t last. Imported jewellery didn’t feel Indian. So in 2017, Saloni Shah and Vidushi Jain built Attrangi, bringing something unique and unconventional to the market. Jewellery rooted in Indian tradition, made for every occasion…
Indian Gen Z shoppers love fast fashion and Pinterest-inspired looks. Yet denim choices seemed stuck on basic skinny fits. When Shahbaaz Khan and Madina Khan founded OFF Duty in 2019, they decided to bring something edgier to the market. …
Every online shopper has experienced this. You find exactly what you’re looking for. Add it to your cart. Enter your card details. Wait for the OTP. Switch to your messaging app. Copy the code….
Did you know India’s travel market hit $41.5 billion in 2024? It’s growing 11% year on year. Domestic demand is up. International bookings are rising. OTAs are expanding into Tier 2 and 3 cities. The…
Meet Arun. He’s been saving for a Europe trip for months. Flights compared. Hotels shortlisted. Budget figured out. The decision is made. He’s ready to hit Book Now. And then checkout gets in the way. Price in…