Did you know 83% of Indians rely on AI for shopping decisions, as per ET BrandEquity?
Customers now simply ask AI what to buy. It shortlists options, builds confidence, and the decision is made before they ever reach your checkout.
But here’s the most critical part. Most businesses get discovered in AI chats but don’t get paid there. Every time a payment pulls customers out of that conversation, you risk losing revenue.
Conversions are now happening at the speed of intent in AI chats. Here’s how your business can make sure every chat converts.
How Your Customers Shop Now
Imagine this. Ria opens ChatGPT and types: “I feel like having cold coffee. Order one that’ll reach me in 20 minutes.”
Order placed. Without switching a single tab.
No browsing. No comparing. AI knew her preferences, found the best option, and got it done.
Your customers shop the same way. They consider AI a ‘good friend.’ They tell it what they want. It cuts through clutter, narrows choices, and helps them decide what to buy.
AI has made the decision-making process faster, easier and effortless. And it’s happening across categories.
Big Purchases, Small Orders, AI Decides Both
From electronics to travel to your evening chai order. AI is the first stop across every category.
Once a customer decides what to buy, the window to capture that intent is short. That’s where payments need to show up. But here’s what actually happens.
Where the Conversation Stops
AI finds the product. Builds the cart. Gets your customer ready to buy.
Then it redirects them to a checkout page.
Think about Ria. She was one tap away from her cold coffee. Then a redirect hit. A new screen loaded. The moment broke. She decided she’d have it later.
That’s where intent dies. The conversation breaks, the friction hits, and the sale slips. Your customer was one tap away but payments weren’t built for that moment.
Every redirect is a risk. Payments were never designed for agents.
Until now.
Payments, Now Inside AI Conversations
PayU and GoKwik have built an Agentic Shopping Experience for India’s D2C ecosystem. Customers can now pay without ever leaving the chat.
No redirect. No friction. No drop-off.
For your business, that’s revenue captured the moment a customer decides, meaning higher conversions and faster growth.
As per ET BrandEquity, 61% of Indian consumers are already comfortable letting AI complete purchases on their behalf. Your customers are ready, are your payments?
Don’t Let the Conversation Stop at a Recommendation
Your customers are already in AI conversations deciding what to buy. The shift is here. The businesses that win will be the ones whose payments show up in that moment.
When intent is highest. When friction is lowest. That’s when conversions happen.
Don’t let intent walk out of a conversation without converting.
