USP (Unique Selling Proposition) is the key differentiator businesses develop to remain competitive and reach their target audience effectively. It helps potential customers evaluate how a company’s brand/product holds greater significance over its competitors, leading to value creation. Organizations should therefore develop compelling USPs to create the desired impact.
Once you hire someone, the next procedure is sending them an offer letter to set out the basic terms and conditions of hiring and what is expected from the new…
Job switches are common in the corporate culture. However, whenever an employee shifts his job from one organisation to another, he must submit a relieving letter to the new organisation….
The Digital India campaign is on the rise. Running a cashless business has become the need of the hour. India is a prominent name in a club of digitally empowered…
Fintech with crypto is revolutionising the financial services and banking industry. Further, with the advent of Web 3.0 and blockchain technology, Fintech blockchain companies are in search of ways in…
Present-day startups are the conglomerates of the future. However, to be successful, startups must ensure that they provide a seamless customer experience, be it service, customer support or payment. Digital…
When it comes to small or medium-sized companies, offering customers the facility of online payment systems is a must. As we enter a new digitised era where everything is contactless,…
Today, credit cards are indispensable in our lives. Credit card uses range from the ease of buying anything offline or online to airport lounge access to improving your credit score….
People love to shop online because of the convenience of getting products delivered directly to their doorstep. But for the eCommerce store owner, there is the problem of setting up…
Venture Capital generally refers to the funding provided by sophisticated investors to start-up or small companies to grow their business. When the company grows, the venture capital funding increases as…