Competitor analysis is key to shaping your company’s strategies. It determines your strengths and shortcomings within the market, giving your business a distinct advantage over your direct and indirect competitors….
Think of a category and then think of a brand within it. What made you think of that brand? Is it an unmissable logo or a catchy slogan? Or is…
A payment gateway binds together all the stakeholders involved in a transaction with a buyer, merchant, buyer’s bank and seller’s bank. This is why it takes a long time for…
Twitter is one of the most relevant social media channels to generate leads and reach out to prospective audiences. It gives you an opportunity to brand your product to over…
We all need customers to make our online business work. Whether you have few customers or thousand prospects visiting your website, how you get them and convert them into a…
The eco-system of financial services is undergoing an incredible transformation. One of the most important factors influencing this transformation is the continued adoption of mobile technology. People are using mobile…
Social media platforms are constantly evolving. Today every brand is a publisher and every consumer is a creator. From publishing videos with Facebook Live to sharing millions of tweets, there’s…
There are multiple reasons why your website records high transaction bounce rates. Online shoppers and consumers have a very limited fraction of the time to navigate and exit around a…
People are using mobile as an integral part of their day-to-day lives and as an online marketer, you need to get onboard. Your audience determines what marketing strategies you need…
Strategies for acquiring users are changing constantly, but what remains constant is the need to keep your customers engaged. Increased emphasis on personalization and real-time interaction has fueled customer engagement…