Checkout for Bharat ensures a personalized payment experience for native language speakers. Providing a vernacular checkout experience would resolve the unmet needs of the buyers who would want to have a payment experience in their native language.

India is a country that is one of the most potential markets across the globe for any brand or business. But there’s a digital divide among the urban and rural parts of India. With the Digital India initiative bridging this divide, new technology adoptions like 5G, Wi-Fi, and fiber optics will increase internet users in rural as well as tier 2 and tier 3 cities of India. Due to this, it is expected to have 500 million online shoppers by 2030. (Source: livemint). That’s a big number for any brand or business, no?  

But scaling and growing a business in India isn’t easy at all. It is because India has a diverse population. If we go by the stats from the census report of 2011, out of 121 crores, over 100 crore people speak 30+ languages in nearly 1600 dialects. Hindi is a widely spoken language in India followed by English. It is also seen that around 43.63% of Indians speak Hindi as their first language. It is spoken in 50+ dialects. Rural parts of India are dominated by local languages and dialects. Leveraging the Digital India initiative, 9 out of every 10 users prefer to consume content in their native language only (Source: Google).  

So, do you think relying only on English for business communications to customers in India is enough? Definitely not! That’s why PayU has launched a vernacular payment checkout solution – Checkout for Bharat. A customized solution for businesses like yours that will help you penetrate rural areas along with tier 2 and tier 3 cities. It will also help in breaking the language barrier between the customer and your business. Let’s find out how? 

What is Checkout for Bharat? 

It is a personalized payment solution for businesses like yours to offer vernacular checkout to customers in their native language. To start with, PayU is going live with Hindi language and in the upcoming months, Checkout for Bharat will be available in other native languages like Bengali, Marathi, Telugu, Tamil, Gujarati, and Kannada.  

Users will always have the option to switch between the languages anytime they want. Their preferred language will be saved for the next time they come again to make payments. With Checkout for Bharat, the customers will have an option to choose one preferred language. Our advanced APIs will detect the preferred user’s language on the web or mobile and offer the checkout page in that language. Even, the error codes and pages will be rendered in their preferred languages only. 

Is Checkout for Bharat the Right Fit for Your Business? 

Checkout for Bharat is beneficial for businesses: 

  • Having or aspiring to have a customer base which is largely rural, tier 2 and, tier 3 Indian population.  
  • Having their websites in vernacular languages and looking to build a checkout experience that enhances their customers’ payment experience. 

Why Do You Need Checkout for Bharat? 

Customers these days love a personalized solution that’s only built for them. Then, why should the checkout page be in English when you can offer it in their native language? 

With Checkout for Bharat, PayU enables businesses:  

  • To provide an indigenous experience to their customers  
  • To reduce poor experience for native language speakers and customer drop-off rates significantly. 

If you have a business presence in rural, tier 2, and tier 3 cities already or you are finding ways to tap into these geographies, Checkout for Bharat is the ideal solution for you! 

What Makes Checkout for Bharat a Choice for All Businesses  

Government Entities

The government entities such as railways, tax, and municipal corporations have to cater to customers from all parts of India. Giving a personalized checkout experience in their customers’ native languages would help them achieve enhanced customer satisfaction in their payment journey. 

Insurance, Telecom, OTT and EdTech 

Companies that fall into these categories usually have recurring billing cycles. Implementing PayU’s vernacular checkout experience for their customers would benefit them. They can easily tap into the audience in tier 2 and 3 cities of India including the rural segment. 

Online Gaming Platforms

Online gaming platforms have a varied customer base from all parts of India. With Checkout for Bharat, growing a business would become quite simple. They can offer a better user experience and achieve high retention rates effortlessly.  


Checkout for Bharat can do wonders for SMBs and e-commerce giants having heavy penetration in tier 2 and tier 3 cities. It can also help businesses planning to tap into these untapped geographies. 

With a vernacular payment experience, they will get an edge over their competitors by offering a checkout experience in their customers’ preferred language. Establishing a better connect with their customers would become no big deal. 


Going vernacular strikes the right chords in many ways. It is certainly a delight for any native language speaker/reader. So, capturing the regional nuances would open up new avenues for any business and enhance the chances to be with you.  

So why wait, take the plunge right now and have an edge over your competitors right away!