Want to drive organic traffic to your e-commerce store or website? Read this article to know the tips to strengthen your marketing game.
As an entrepreneur, growing your business can get baffling—you will be worried about the pricing, profitability, product offering, customer traffic, marketing costs, and other expenses. Organic traffic can drive plenty of traffic to your website – it could be a game-changer for your e-commerce store or website in India. It sure sounds rewarding, but it is not very straightforward to implement. Let’s make organic marketing simple for you.
|1.||The Basics Of Organic Traffic|
|2.||How Does Organic Marketing Work?|
|3.||What Should Be Your Organic Marketing Strategy?|
The Basics Of Organic Traffic
There are two ways of driving consumer traffic to your e-commerce stores – organic and inorganic. Organic traffic is generated through unpaid means, i.e., not having to pay for ads and affiliates. So that means if you are in the early stages of your business growth, you should become an expert at organic sales. You wouldn’t want to burn cash on expensive marketing early on and pile on debt. With research, trial and error, and experience, you will get better at driving organic traffic and overshadowing your competition.
How Does Organic Marketing Work?
Organic marketing works on the concept of ‘keyword search’. Whenever potential consumers search for a keyword on a search engine, they get directed to the website with the best offering. You must have experienced this phenomenon yourself. Suppose you want to buy a personalized notebook online. You look for this product on a search engine, say, Google. Google calls the words that you enter in the search bar ‘keywords’. Now, Google uses its advanced search engine technology to find an e-commerce store with a matching product on sale. That’s it. The more relevant and valuable the content, the higher your ranking.
What Should Be Your Organic Marketing Strategy?
Researchers believe that the highest-ranked page gets 30% of organic traffic, the second one gets 17%, and the third gets 12%. These percentages keep decreasing as the website rankings go down. If you operate in a highly competing business environment where many traders have transitioned to online selling, ranking high will not be easy. High competition does not mean that you should endeavour for anything but the top-most rank – the more formidable the challenge, the better the rewards.
So here is what you have to do to improve sales –
- Create good quality content that appeals to your audience.
- Make use of links.
Let’s dive right into the ways of driving organic traffic to your e-commerce website in India.
SEO A.K.A Search Engine Optimisation
To develop your search engine ranking, you must understand how they work. Search engines use bots to crawl web pages. Algorithms analyze the content on these web pages and rank them according to predefined criteria. For strengthening your SEO fight, pay heed to the following points:
- Choose the right mix of keywords at the optimum density for your content.
- Use catchy headlines and keep the content easy to understand.
- Use suitable images that get the consumers’ attention.
- Explain your product offerings exhaustively. Remember, you provide product descriptions for your customers; hence, write the features to connect with your audience instantaneously.
Create A Blog For Your Brand
People trust you if you provide them with guidance and reliable advice. Consider blogging as an opportunity to do just that. Your target audience could have several questions related to the correct usage of your product and the product that could be the best fit for them. If you operate in the fashion industry, your content should inspire your audience, keep up with the latest trends and talk about tips that work.
Consistent blogging is the key to building a community around your brand. Think about the diverse situations in which you would use the product yourself and build a story around that. If a person reads about a product on one platform, she will purchase it from the same one.
Focus On Product Descriptions
Your e-commerce website needs to talk about your products in great detail. Make sure to use keywords here and keep the content engaging. As your business runs around these products, the product descriptions are the centre of attraction – make them unique. Add e-commerce store images that show what the product looks like along with its usage.
Choose The Right Keywords
The entire organic marketing strategy depends on the kind of keywords that you use. Your keywords should describe your offering specifically and not be generic. Mention the colour and design of the product or any USP that you pride yourself on. A product-centeric keyword strategy will help you get to the right target audience and increase your conversion chances.
Compelling Site User Interface (UI)
Your site architecture should be easy to navigate. Allow the customers to reach product tabs with the minimum number of clicks possible. Expand the number of landing pages on your website. With more landing pages, you get the chance to talk more about your product characteristics. You must cover all the details possible to avoid customers from drifting to another website for information.
Linking Works Magic
Backlinks are required from industry-trusted influencers. Partnering with influencers could be tricky as your competitors would be doing it too. Do your research, and once you have figured out what works, your business can accelerate to the next level.
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