Organic marketing and paid marketing are two different marketing plans implemented by businesses to create brand awareness. While the former involves putting out valuable content, the latter involves paid advertisement using various tools and platforms. But which is better?
Customer retention is the aspect of retaining customers in an organisation. Some key customer retention strategies are offering personalised services, building trust etc.
Gross profit is the profit booked on sales of goods. You can deduct the cost of goods sold from net sales to find gross profit.
Everything you need to know to create and promote your business on Instagram. From basic strategies to sponsorship & paid partnership, summed up with quick takeaways.
Want to drive organic traffic to your e-commerce store or website? Read this article to know the tips to strengthen your marketing game.
To sell on marketplaces and survive and grow, sellers need to get organic traffic. Here are some vital tips for selling on marketplaces that are organic but hold immense value to drive organic traffic and should always be on your checklist.
One of the high points of running a startup is acquiring an angel investor meeting. After all, finding an angel investor is a significant obstacle to startup success. However, you…
An entrepreneur should have a clear vision of what they want to sell in the market. An e-commerce business blueprint of the business should be drafted, with research on the actual requirement of the product in the market, the competitors, the target audience, and the pricing of the same.
Dropshipping is a retail fulfilment model wherein the business does not stock the products it sells. The firm buys the product from a third party, and the third party then ships the product directly to the end customer. Dropshippers and aggregators can now both thrive thanks to improved logistics and the easing of trade barriers.
As cashless payments surge and shopping portals increase, a secure payment portal was needed to protect customers’ bank details. Hence, the introduction of payment gateways.