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organic marketing

Organic Marketing or Paid Marketing: How to Select?

Organic marketing and paid marketing are two different marketing plans implemented by businesses to create brand awareness. While the former involves putting out valuable content, the latter involves paid advertisement using various tools and platforms. But which is better?

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start your e-commerce business from scratch

How to Start a Successful E-Commerce Business in India

An entrepreneur should have a clear vision of what they want to sell in the market. An e-commerce business blueprint of the business should be drafted, with research on the actual requirement of the product in the market, the competitors, the target audience, and the pricing of the same.

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