Types of Pricing Strategies – Which One You Should Select?

India is a price-sensitive country. So, no matter what your product or service is, it’s the price that is the final decision maker for most customers. 

In today’s cut-throat competition, businesses need to carefully consider this facet when deciding on the pricing strategies for marketing their commodities or services.

While deciding the price, you should ensure that you meet your pricing objectives. Therefore, to aid you in choosing the right price for your offerings, we have selected some of the best types of strategies for pricing your commodities and services.

Types of Pricing Strategies

Here are some of the top pricing strategies you can use to determine the price of your offerings to your customers:

• Value Pricing: Here, the price of the product or service depends upon what the customers think about the value of your product or service. This model is highly relevant in today’s competitive market, where businesses strive to provide additional value to the customers to maintain sales.
• Competitive Pricing: In this product pricing strategy, the price of your product is such that it either matches your competitors or beats their price. Here, either you can offer a better price to your customers (which is the most obvious case) or else you can offer better payment terms with similar pricing as your competitors.
• Price Skimming: Here, the prices are initially set high to take advantage of the cream customers. Then, the prices are gradually lowered to increase the customer base and increase the reach of the product. While implementing the price skimming strategy, businesses need to be cautious. If the strategy fails, it can result in the accumulation of inventory and business losses.
• Geographic Pricing: As the name suggests, geographic pricing involves setting the price of the products or services based on the location where such product or service is offered. Businesses need to be especially careful with regard to the local laws, taxation and bookkeeping.
• Price Penetration: This is the exact opposite of the price skimming strategy. As the competition has increased, the price has become the deciding factor in whether the business will survive. New businesses seeking to enter a market often resort to offering their products and services at lower prices in order to gain customers. This is known as market penetration or price penetration pricing policy.
• Cost Plus Pricing: As easy as it sounds, cost plus pricing basically involves adding a specific markup to the cost of your products. Here’s a cost-plus pricing strategy example – Suppose your product costs Rs. 100, and you decide on a markup of 20% over all your products, then your selling price will be Rs. 120. If your product costs Rs. 500, then your selling price will be Rs. 600.

In a Nutshell

The type of pricing method you select for your product will decide the market response. Therefore, select the one that ideally matches your offerings, and customers perceive it as the best deal. However, as discussed in the competitive pricing strategy, you can also offer better payment terms to your customers apart from competitive pricing. If the customer finds it convenient to pay you, it surely increases the chances of you banging the deal.

Once you decide upon a pricing strategy, you need to select a payment gateway to accept payments toward your products or services. For that, we present to you PayU. 

PayU offers 150+ payment modes to your customers. With PayU, you can also please a global consumer base by accepting international currencies. Offering one of the highest payment success rates in the industry, PayU allows you to offer better prices and more convenience to your customers.

Frequently Asked Questions