Are you a producer or a consumer on social media? As a consumer, social media is going to take up a lot of your time. But what if you enter the producer or creator space?
Instagram is a social media platform that can be used to market any kind of business. But most people fail to realize that talking about your product or service on Instagram can be more than just posting a picture with a caption. Yes, your photographs and videos are great and should be shared, but there are plenty of other ways that you can promote yourself and your business through Instagram. This could include articles, how-to guides, or other information that can serve as a lead magnet for potential customers.
Now, let’s look at how to earn money online from Instagram. However, before jumping into that, let us understand how much money you can earn from Instagram.
How much money can you earn on Instagram?
You would be astonished to know that while superstars are reaping an astronomical amount of Instagram money for each post, influencers with fewer followers are not far behind in terms of their earnings. According to a recent study, influencers with around two million followers can make about Rs 49,725 from each content post.
Content creators wondering how to make money online should note that with over 80,000 followers, they can easily earn about Rs 14,843 per post. Creators with 10,000 (or more) followers can get Rs 6,531 per post.
How many active followers do you require to earn?
“What if I have only 1000 followers?” Don’t worry! If you are wondering, “can I earn money from Instagram” with only 1,000 followers, the answer is yes! While the follower count does matter, it is more important to have high engagement. It makes little difference if 10,000 people follow you, but only 1,000 of them are active. Engagement is essential; you want fans who will like, share, and comment on your postings.
How to make money from Instagram?
For those keen on making money on Instagram, here are the top five opportunities:
- Brand partnership
As per recent data shared by Global Statistics, Instagram is the fastest-growing social media platform in India. But there is more to the world of Instagram than just sharing your pictures and videos. You can get brand partnerships where you need to share products or services offered by a particular brand. The brand will compensate you for promoting their items.
- Creator fund
Facebook recently said that by the end of 2022, they intend to invest over one billion USD on initiatives that allow content producers to earn for their work. The Creator Fund is one of these schemes; it enables you to make money from your work through IGTV Advertising, Instagram Live Badges, and Bonuses.
Instagram TV, also known as IGTV, is a great platform for you to monetize your videos with advertisements. You receive 55% of the advertising income from each IGTV watch. Live Badges function as a virtual “tip” that viewers may provide to creators throughout a live stream.
When you reach specific milestones as an Instagram creator, bonuses provide you with monetary benefits. Some of the milestones for the bonus programs are completing a certain number of lives, signing up for IGTV Ads, or producing a certain number of Instagram Reels.
- Instagram online shop
If you have a business, then it’s time you take it to an instagram online shop. Similar to an e-Commerce platform, an Instagram shop is conducted entirely within an application. Its catchphrase, “post, tag, sell,” describes how it operates. After setting up your shop, provide the product descriptions, pricing, and photographs. Users may then find your products and buy them without quitting the Instagram application.
- Driving traffic to your website
Higher your viewers, higher your sales! The more Instagram users view your content, the more likely they will purchase stuff from your website. This is why you must use Instagram to indirectly increase your website traffic and earn more money online.
- Offer marketing services
You could be qualified to work as an independent Instagram creator if you have experience with marketing on Instagram, writing captions, or creating content. You may earn a handsome profit by offering advice to other businesses to enhance their Instagram marketing strategies.
In a nutshell
At the end of the day, Instagram is about people and businesses, especially new ones just getting started on Instagram. So for every new creator or business owner asking, “when can we get money from Instagram,” – remember, you need to build a community to drive sales and engagement through them. So, to see your business grow on Instagram, focus on improving your account and building your brand. And once you’re happy with how things look, it’s time to start using Instagram as a marketing platform.
Frequently Asked Questions
You can make money on Instagram with just 1,000 engaging followers. However, ideally, you should have about 5000 genuine followers to be able to monetize.
It is easier to earn from Instagram if your followers engage with your content. And for that, you need to create genuine, quality content.
Videos have the highest engagement on Instagram, but you can also post pictures, upload informative carousels, etc. Just remember that your images and posts need to be of superior quality and engaging.