The biggest challenge for an eCommerce website is to ensure that customer completes the purchase they initiate. As per Google’s first impression report, a user judges your website in 1/50th of a second. It is this time period which a user takes to rate your website. If your website is cluttered and do not have a clear call-to-action button, then your user may abandon it. Therefore it becomes quite crucial for your website to avoid any visual complexities.
There are certain features which you need to integrate in your eCommerce website to keep it up to date. It will help you engage users and drive sales. Here are few simple tips which you can use to improve your website’s communication:
Easy Search Option
Your website should be optimized such that it is easy for visitors to browse and search engines to crawl. Your search option should categorize all the listed product/services and must reflect them instantly. Do not forget to submit sitemap as it can help search engines better optimize your site.
Always think that why your website is better than hundreds of other competitors. Create products and services which incorporates value preposition and stand out your brand from the rest. You need to show your customers why you are the best.
Users on your website should be able to compare among various products. This comparison can be on the basis of price, ratings, brands etc. Optimize all your products such that they are clearly visible on your site.
Responsive Web Design
Make all your webpages responsive so that they appear best across different screen sizes. Your Ecommerce website should look great across all devices such as mobiles, tablets, desktops etc.
Merchandize your Web
Always group your products and services as per the intent of users. Merchandizing different categories for enhancing user experience. For example, if you are selling footwear on your website, then make categories such as as sports, sneakers, leather etc.
Use Social Media Connect
Social media is the most effective way to reach out to your customers. It increases reach, visibility and drive sales for your online business. With large user base, easy-to-navigate interface and reasonable cost, social media helps your online business to reach out to millions.
Social media marketing helps your online business to connect with users who matters the most. Today social channels such as Facebook, Twitter, and LinkedIn are driving conversions for millions of businesses out there.
A website with clear value preposition and user experience drives instant conversions. It all starts with clear design, features and message with strong call-to-action buttons.
Also read our blog on, ‘How to make your brand communication more powerful’.