A break-even analysis is a valuable method for evaluating whether your firm or a new product or service, will be profitable. In other words, it is a financial calculation used to calculate the number of things or services you must sell to pay your costs. When you’ve broken even, you’re neither losing nor gaining money, but all of your expenses have been met.

You could have an idea that inspires you to start a business or launch a new product based on little more than a wish and a dream. You might also be considering extending a product line or adding more employees. It is, nevertheless, prudent to restrict your risk before diving in. A break-even analysis will help you identify the point at which your business turns lucrative, allowing you to judge the business before investing your money and time.

So, what exactly is Break-Even Analysis?

A break-even analysis is a financial computation that compares the expenses of starting a new firm, service, or product to the unit sale price to calculate when you will break even. In other words, it indicates when you will have sold enough units to cover all of your expenses. You will have neither lost nor made money at that moment.

A firm’s break-even point is the point at which revenues equal costs. Once you’ve determined that figure, you should examine your expenses— rent to labour to supplies — and your pricing structure.

To understand break-even analysis, you must first comprehend a few definitions.

  • Fixed costs are expenses that remain constant regardless of how much you sell.
  • Variable costs are expenses that change with sales.

How does Break-Even Analysis work?

Break-even analysis can be used to determine the quantity of output or the desired sales mix. The research is intended solely for a company’s management, as the metrics and computations are not used by third parties like investors, regulators, or financial institutions. The break-even point is calculated in this sort of study (BEP). The break-even point is computed by dividing the total fixed production costs by the price per individual unit less the variable production costs. Fixed costs stay constant regardless of the number of units sold.

Importance of Break-Even Analysis

  • Rational price

Finding your break-even point will allow you to price your items effectively. Effective pricing involves a lot of psychology, but understanding how it will influence your profitability is just as vital. You must ensure that you can pay all of your bills.

  • Set revenue goals

After doing a break-even study, you will know exactly how much you need to sell to be successful. This will allow you to create specific sales targets for yourself and your team. It will be much easier to follow through if you have a certain number in mind.

  • Identify missing costs

When considering a small company venture, it’s easy to overlook expenditures. When performing a break-even analysis, you must list all of your financial obligations to determine your break-even threshold. This will reduce the number of surprises in the future.

  • Cover fixed expenses

Most individuals consider price in terms of how much it costs to produce their goods. These are considered variable costs. You must continue to fund your fixed costs, such as insurance and site development fees. This is something that a break-even analysis may help you with.

  • Reduce financial stress

A break-even analysis reduces risk by indicating when a business concept should be avoided. It will assist you in avoiding failures and limiting the financial impact that poor decisions may have on your organization. Instead, you may be honest about the possibilities.

Calculate Your Break-Even Point:

There are a few simple break-even point formula to assist you in calculating your business’s break-even threshold. The first is based on the number of units sold, while the second is based on points in sales dollars. Here’s how to compute the break-even point:

  • How to Calculate a Unit Break-Even Point?

Subtract the variable cost per unit from the revenue per unit. Fixed costs are those that do not change regardless of how many units are sold. The revenue is the price at which you sell the product, less variable costs such as labour and materials.

Fixed Costs x Break-Even Point (Units) (Variable Cost per Unit – Revenue per Unit)

  • When calculating a break-even threshold in terms of sales dollars:

Subtract the fixed expenses from the contribution margin. The contribution margin is calculated by deducting the variable expenses from the product price. This sum is then applied to the fixed expenses.

Break-Even Point (in terms of sales dollars) = Fixed Costs Contribution Margin

Contribution Margin = Product Price minus Variable Costs

Examples of Break-even analysis

  • Prices: If your study reveals that your present price is too low to allow you to break even in the required timeframe, you may choose to increase the item’s cost. However, always be sure to compare the prices of comparable things to avoid pricing yourself out of the market.
  • Materials: Are the material and labour costs unsustainable? Investigate ways to keep your desired level of quality while minimizing your prices.
  • New products: Before launching a new product, consider the new variable costs and the fixed expenses, such as design and advertising fees.
  • Planning: It’s simpler to create long-term objectives when you know exactly how much money you need to make. For example, if you want to grow your business and move into a larger facility with a higher rent, you may calculate how much more you need to sell to meet the additional fixed costs.
  • Goals: Knowing how many units to sell or how much money you need to produce to break even may be a great motivator for you and your team.


What components make up an e-commerce business?

The three main components of an e-commerce operation are product sourcing, storage and warehousing, and packing and shipping.
You can also adopt a different method. Everything is dependent on the type of e-commerce firm you intend to establish.

Is an e-commerce business strategy required?

Starting an e-commerce firm will be easier if you have a business strategy. You will be crystal clear on what you want to do and how you need to reach your goals with its assistance. Furthermore, it aids in the acquisition of funding from investors and banks.

How do I develop an e-commerce business plan?

The seven key components of most company plans are the same.
Even if you add more themes, starting with these headings will give you with a solid basis for your own strategy.

1. Overview of the company
2. Executive synopsis
3. Marketing strategy
4. Financial strategy
5. Logistics and operational strategy
6. Goods and services

What exactly is the distinction between e-commerce and e-business?

E-commerce refers to company activities and transactions conducted through the internet. The technique of doing all forms of commercial transactions online is known as electronic commerce.

How can you recognise e-commerce and e-business strategies?

Here are some ideas for e-commerce and e-business tactics.
Have a good word search algorithm to assist your customers to locate what they need.

1. Concentrate on fresh offerings.
2. Make payment easy for customers.
3. Provide discounts.
4. Make heavy use of social media promotions.
5. Set up client loyalty programmes.
6. Provide free or discounted delivery.