PayU provides a seamless, integrated payment processing service with millions of satisfied customers. Amazon and Flipkart have already joined the bandwagon. What’s stopping you?
A payment gateway for eCommerce websites is a payment processing technology that authorises a payment through debit cards, digital wallets, and credit cards in payment for sales of online businesses, brick and mortar businesses, and Omni channels. In simple words, it allows transactions to happen between the merchant and the customer. In addition to security and quick payments, it also offers ease and convenience. It is like an invisible cash register for digital transactions.
A payment gateway for eCommerce inspires trust in the customers to use an online business or an eCommerce store to fulfil their shopping needs without dreading an attack by hackers or phishing due to their card information being stolen, ensuring a hassle-free experience. The success of an online business, brick and mortar business, and especially Ecommerce stores depends on the backing of a reliable and reputable payment processor. A payment gateway acts as an intermediate agency and liaises between customers and eCommerce stores in receipts of payments and processing of customer refunds. With a few clicks, data is sent across multiple parties.
Functions of a payment gateway for eCommerce
Following are some of the most important functions of a payment gateway for eCommerce:
- eCommerce stores, online businesses, and brick and mortar stores easily and seamlessly access customer payments.
- Preserve the sanctity of customer information and the money paid through the system
- Reputable and reliable payment gateways prevent fraud and misappropriation of funds and gain the customer’s trust by providing a deep level of encryption.
- A payment gateway should minimise the abandonment of shopping carts due to lack of payment options, technical issues, or poor in-store experience.
7 Features to look out for when choosing a payment gateway
Every payment gateway comes with many features, a few making them unique from the others. However, a few standard features of every payment gateway that you should look out for when choosing its eCommerce success are as follows:
- Locally supported in your country: Even if the payment processor has global operations, it must seamlessly make available the facility to pay in your country in the local currency to your customers.
- Encryption: The payment gateway tends to encrypt data between the user’s browser and the server of the retailer. This exclusive private data is available for use between the seller and buyer.
- Initiation of the request: The request for authorisation takes place when a financial institution or a credit card company agrees to go forward with the transaction data.
- Fulfilment: The payment gateway green signals the website to go ahead with the transaction when this authorisation is received. This process of authorisation and processing the transaction should be seamless.
- Payment methods: Analyse whether the payment gateway redirects the payment, allows the check out to happen on the site with the payment processed at the back-end, or makes on-site payments happen, allowing you to retain more control.
- The payment process: When customers make a purchase transaction, they enter credit card or debit card details. The payment gateway should use a Secure Server Socket layer encryption between the browser and the merchant’s web server. The merchant redirects the transaction to the payment gateway, which also has the SSL encrypted connection to the payment gateway’s secure server. The payment gateway converts the message, and the card information is passed on to the credit card issuing company to process the authorisation request. The transaction can be approved or denied. If approved, the processor receives the authorisation request, and the merchant processes the order and consummates the transaction. The merchants receive the money at their bank within one to 2 days.
- Economical charges and fees structures: Analyse the complete list of charges deducted for every transaction. In addition, also look at fixed charges, if any. Also check out contracts, cancellation policies and surcharges, if any.
- Multiple payment methods for the customers’ convenience: What payment methods are supported by the payment gateway? The different payment methods include credit card and debit card payments, prepaid card payments, bank transfers, e-wallets, and cash and mobile payments.
- Exempt businesses that it doesn’t cover: Some payment processors and gateways only support socially responsible businesses. You need to check that all aspects of your eCommerce business are acceptable to the payment gateway.
Best payment gateways for eCommerce websites in India:
With an impressive conversion rate of 12% and being a global brand, PayU is one of India’s largest payment gateways for eCommerce. It is an impressive clientele list of eCommerce companies in India, including Flipkart, Jabong and Snapdeal. This payment gateway for eCommerce websites covers various operation aspects, including a risk management system, mobile optimised payment Page, multicurrency gateway, IVR payment, store card feature, and payment analytics.
In summation, while selecting a payment gateway for an eCommerce website, you need to ensure that:
- The payment gateway for the Ecommerce website accepts all types of cards /payments to maximise convenience for customers.
- Global shoppers may face higher charges.
- Ensure that the encryption of your payment gateway for your eCommerce website offers the highest level of protection against data breaches, customer mobile payments issues, and any malware.
- Stack payment gateways make it easier for your customers and offer multiple options.
- Rationalised fee structures to understand the ultimate impact on your bottom line due to the per-transaction fee structure of payment gateways for eCommerce platforms.
PayU is a multinational payments gateway for eCommerce platforms and enables priority settlements of customers’ payments. With an impressive list of clients, including Amazon, Flipkart and other eCommerce stores, PayU, the payment gateway for eCommerce stores, is a one-stop, integrated solution for all your payment processing needs.
If you want help to access the proper technology and obtain an on-demand settlement of customer payments for your eCommerce store,
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