Build Trust. Drive Business Growth

The PayU Verified Badge is a mark of recognition awarded to select merchants who demonstrate consistent business practices, maintain high customer satisfaction, and adhere to ethical standards

The badge helps build trust with customers, improves transaction success rates, reduces cart abandonment, and enhances your reputation, giving you a competitive edge

To qualify, your business must: 
Maintain regular transaction activity through PayU. 
Ensure high levels of customer satisfaction with minimal disputes. 
Exhibit ethical and transparent business behavior.

Yes, PayU will automatically evaluate your eligibility. If you qualify, you will receive a notification

You can improve your eligibility by: 
Ensuring consistent transaction activity. 
Prioritizing excellent customer service. 
Minimizing disputes, refunds, or chargebacks.

No, only merchants who meet PayU’s eligibility criteria will be considered for the badge. The evaluation process is automated and based on your business behavior and performance.

The badge will appear on your checkout page

PayU periodically reviews merchant performance. If your business no longer meets the criteria, the badge may be revoked until you re-establish compliance.

You can opt-out of the PayU Verified Badge through your Merchant Dashboard