What is Loyalty Edge by PayU?

It’s a loyalty program platform that helps you reward and retain customers across online and offline channels.

Do I need technical help to get started?

No. If you’re already using PayU, setup is quick and requires little to no development.

Can I use it for both website and in-store sales?

Yes. Loyalty Edge supports omnichannel tracking and works seamlessly across digital and physical touchpoints.

What types of rewards can I offer?

Cashback, discount coupons, loyalty points, or exclusive offers—customize it to your business needs.

How do I monitor performance?

You get a real-time dashboard to track purchases, redemptions, and repeat rates.

Is there a cost involved?

Pricing is based on your business needs. Reach out to our team for custom pricing.

Will it impact my checkout flow?

Not at all. Rewards are applied automatically, without disrupting the customer's journey.

Loyalty Edge

Reward. Retention. Repeat.

Launch a loyalty program that helps you reward customers, increase retention, and drive repeat sales.

Get Started!

A ready-to-use loyalty program that brings customers back

Loyalty Edge by PayU lets you set up your own branded loyalty program in minutes. Whether your customers shop online, in-store, or on your app—you can reward them instantly and build long-term relationships.

Quick to launch, no tech hassle

Rewards applied after every transaction

Works across web, app, and store

Live performance tracking

More repeat orders. Higher sales. Loyal customers.

Loyalty Edge helps you do more with every transaction, without extra marketing or heavy ops. Merchants using it have seen:

3x increase in repeat purchases

25% higher average basket size

40% boost in customer lifetime value

Everything you need to grow loyalty—built in

Custom RewardsOffer points, cashback, or perks

Omnichannel SupportReward across web, app, and store

Live DashboardTrack customer actions and results

Automated JourneysSet rules, let the system do the work

PayU IntegratedWorks with your existing payment flow

How it Works

Start in 3 easy steps

Connect with PayULoyalty Edge works with your existing setup

Set your rewardsChoose how and when to reward

Go liveStart driving retention automatically

Launch Your Loyalty Program!

Quick guide to setting up your Loyalty Program

Loyalty Edge Setup Guide

Become a part of the trusted platform used by 4.5L+ Indian merchants

Loyalty Edge is built on PayU’s secure payment ecosystem. That means easy setup, no extra tech effort, and the reliability your business can count on.

150+ Payment OptionsCards, UPI, net banking, and more to maximize customer conversions.

99.98% Success RateReliable, high-uptime payment performance for smooth transactions.

450,000+From fast-growing startups to large enterprises, 4.5 lakh+ merchants trust PayU.

Industry-Grade SecurityPCI-DSS compliant platform with advanced fraud detection and risk checks.

Launch You Loyalty Program!

Reward. Retention. Repeat.

Launch a loyalty program that helps you reward customers, increase retention, and drive repeat sales.

A ready-to-use loyalty program that brings customers back