Reduce drop-offs by 50% with PayU’s Affordability Widget

The PayU Affordability Widget is a tool that displays payment options like EMIs, Buy Now Pay Later (BNPL), and eligible bank offers directly on product pages. It helps customers see how they can split payments into smaller amounts, making purchase decisions easier and improving conversion rates.

By showing flexible payment options before checkout, the widget reduces purchase hesitation. Customers instantly see affordable monthly payment options, which encourages them to complete the purchase.

The widget can display EMIs from leading banks, Buy Now Pay Later options, and active bank or card offers based on the product price and the merchant’s configuration.

The widget is typically placed on product pages near the product price, so customers can immediately see available payment options while evaluating the purchase.

Yes. The widget is fully responsive and automatically adapts to mobile, tablet, and desktop screens, ensuring a smooth experience across all devices.

Yes. Merchants can customize the widget’s design and layout so it aligns with their website design and brand guidelines.

Yes. The widget is quick to integrate and can be added to product pages with minimal technical effort, allowing merchants to start showcasing affordability options quickly.