PayU Recommendation Engine

Boost checkout conversions using AI

Personalize the order of preferred payment modes for each customer using AI

How does the Recommendation Engine work?

AI-powered Recommendation Engine analyzes up to 10 parameters to prioritize the preferred payment options for the customer

Success rates at a pay mode/transaction level

Customer's EMI/BNPL eligibility status

User past transaction history

Merchant Selected Goal

What are the benefits of using Recommendation Engine?

Optimize business outcomes

Choose from the goals: Improve Success Rates, Reduce Cost of Transactions or Promote Affordability.

Personalized customer experience

Help your customers make decisions faster by showing the preferred payment mode first.

Improve checkout conversions

Recommendation engine can boost success rates by up to 5%* and reduce drop-offs at checkout.

Activate Recommendation Engine in 2 simple steps

1

Connect with us

Connect with your PayU account manager.

2

Hassle-free APIs Integration

Checkout the extensive API suite details available for you on our PayU devguide.

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Over 20000+ merchants are already using Recommendation Engine