Last updated: 28 January 2026
PayU Payments Private Limited ("PayU Payments", "we", "our", "us") is a company incorporated in India having its registered office at Wallace Towers, First Floor, Crossing of Sahar Road, Vile Parle East, Mumbai, Maharashtra – 400 057, India and its corporate office at 9th Floor, Bestech Business Tower, Sector 48, Gurgaon, Haryana – 122003, with CIN no. U72400MH2006PTC293037.
PayU Payments is in the business of , amongst others , providing payment aggregation and processing services, both online and offline, to various merchants, marketplaces, banks, business units, technology service providers, aggregators, financial institutions and entities, both in India and outside India. In this regard, the RBI has issued a final authorisation to PayU Payments for undertaking payment aggregation business in the online (domestic and cross border) and offline space. PayU Payments also holds an authorization from RBI to operate as a Bharat Bill Payment Operating Unit ("BBPOU") and to issue, own
and operate pre -paid payment instruments in India (including co -branding arrangements) under the brand name of ‘Citrus Wallet Powered by PayU’ or such other name as PayU Payments may decide pursuant to PayU Payments’ co-branding arrangements.
The purpose of this privacy statement ("PayU Payments Privacy Statement") is to give you information on how PayU Payments collects, records, organises, structures, stores, adapts, retrieves, uses, discloses, transfers and processes your Personal Information (defined below) including Sensitive Persona l Information (defined below) when you use our websites (" Website(s)"), software applications or mobile applications for availing our services ("Apps"), any payment processing platforms including the platforms hosted by us or by our merchants/business partners, one or more of the payment mechanisms provided through the merchant platforms/ websites or our checkout pages ("Platforms"), including the steps we take to protect your Personal Information (including Sensitive Personal Information). The term Website s, Apps and Platforms include all pages that are sub -domains or are associated or exist within each Website, Apps or Platform.
This PayU Payments Privacy Statement is applicable to the businesses, products and/or services of PayU Payments.
By accessing t he Websites, Apps, Platforms and/or using products and/or services provided by PayU Payments, directly or indirectly, you agree that you have read and understood and agree to be bound by this PayU Payments Privacy Statement. By using the Websites, Apps, Platforms, and/or having used or using the products and/or services offered by PayU Payments, directly or indirectly, in the past, present or future, you expressly approve to the use and disclosure of your Personal Information and Sensitive Personal Information submitted to us in accordance with this PayU Payments Privacy Statement. You further acknowledge and accept that your approval herein shall also be applicable to your Person al Information and Sensitive Personal Information submitted to us, directly or indirectly, in the past.
It is strongly recommended for you to return to this page periodically to review the most current version of this PayU Payments Privacy Statement which is amended by us from time to time.
"Personal information": means any information that relates to an individual, which directly or indirectly, in combination with other information available or likely to be available with us, is capable of identifying such individual.
"Sensitive Personal Information": means any Personal Information of an individual, which consists of information relating to financial information such as bank account, credit card, debit card or other payment instrument details; passwords; biometric information; sexual orientation; physical, physiological and mental health condition; and medical records and history. Information freely available or accessible in public domain is not treated as Sensitive Personal Information.
Depending on who you are (e.g., a merchant, customer, cardholder, consumer, supplier or business partner) and how you interact with us (e.g., telephone, IVR, API, online or offl ine), we may collect, use, receive, store, analy se, combine, transfer or otherwise process different categories of your Personal Information (including Sensitive Personal Information).
Below is a table of the indicative categories of Personal Information and Sensitive Personal Information which we may collect about you:
| Categories of Personal Information | Which includes information such as: |
|---|---|
| "Identity and Account Log-In Information" | Full name(s), title, age, user ID, gender and your date of birth. |
| "Contact Information" | Telephone/mobile number(s), permanent and current address(es), state/city of residence, country, pin code, email address(es), and chosen billing address(es). |
| "Financial Information" | Personal bank account numbers and bank account data including e-nach, NEFT, IMPS and UPI ID details, credit or debit card information, including the credit or debit card number, card type, expiry date on the credit or debit card, card token and standing instruction HUB ID. |
| "Identification Information" | Know Your Customer (KYC) documents including all proofs of identity and address, photograph, Permanent Account Number (PAN), GST Number, etc. Other identifiers such as cookie id, device id etc. or any other identifier from a third party. |
| "Payment Information" or "Transactional Information" | Payment gateway ID, name of issuing bank, merchant’s name, category and other identifiers along with the details of products or services purchased or paid for, mode of payment, the date, currency and amount of the transaction(s), whether the payment was successful, and other information provided by you directly or indirectly to us or provided to us by banks, merchants or other service providers or business partners. |
| "Usage and Technical Information" | IP addresses, application, device or browser type, versions and configurations, operating systems, device brand and model, time zone setting, geo-location information, content, unique identifiers associated with your device(s) and pages that you access on the Website(s), Apps or Platforms, and the dates and times that you visit the Websites, Apps or Platforms, and paths taken. |
| "Credit related Information" | Credit or affluence related information or assessment provided by third parties such as financial institutions or account aggregators or similar third parties as permitted under applicable laws of India including our business partners, independent service providers and our group entities. |
| "Marketing and Communications Information" | Communications with customer service support, behavioural data (for example, data collected using cookies), information about promotions, surveys, promotional campaigns and records of your decision(s) to subscribe to or to withdraw from receiving marketing materials, if any. |
| Information in your device(s) | We may also access your location data in your devices to enable you to access our services after seeking necessary permissions as permitted under applicable laws. |
We may also collect, use , process and/or share non -Personal Information and/or anonymized and/or aggregated data such as statistical or demographic data in accordance with this PayU Payments Privacy Statement.
We do not collect certain special categories of Personal Information about you (such as details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health or any genetic and biometric information). However, we may collect c ertain Sensitive Personal Information in order to provide our services or products to you, such as some categories of Financial Information including bank account number and number on credit or debit cards. In such cases, we ensure that such Sensitive Pers onal Information is collected, used, processed, stored and/or disclosed in accordance with this PayU Payments Privacy Statement and in compliance with applicable laws of India.
To the extent the Websites, Apps or Platforms include links to third -party websites, plug -ins and applications (including third party cookies, tracking technologies and widgets by third party and third -party advertisers), it is important that you understand that by accessing our Website, clicking on those links or enabling those connections, you may allow third parties to collect or share information or data about you. PayU Payments does not have oversight of these third -party websites, plug -ins and applications and we are not responsible for their collection, processing, usage or transfer of your Personal Information or Sensitive Personal Information. Any information collected by a third party in this manner is subject to that third party's own data collection, use, processing and disclosu re policies and you must make yourselves conversant with those.
How we collect Personal Information (including Sensitive Personal Information) will depend on the following broader situations:
Personal Information (including Sensitive Personal Information) when you:
We obtain Personal Information (including Sensitive Personal Information) through third parties including our business partners, independent service providers and our group entities or from publicly available sources, as permitted under applicable laws, including:
For collecting, processing (including using and storing), disclosing or sharing your Sensitive Personal Information as described in this PayU Payments Privacy Statement, we hereby through this PayU Payments Privacy Statement, seek your consent and give you a notice regarding collecting, processing (including using and storing), and sharing your Sensitive Personal Information for one or more of t he purposes detailed herein. For any purposes where, as per applicable laws of India, a specific consent is required, we will seek such specific consent from you from time to time either directly or indirectly (via consent obtained by merchants, business p artners and/or other third parties and service providers).
You may, of course, choose to decline to share certain information, in which case we may not be able to provide to you some or all of the features and functionalities of the Websites, Apps and th e Platforms. This may also affect our ability to process your Personal Information (including Sensitive Personal Information) and may therefore lead to the non-availability or discontinuation of the services for which such Personal Information (including Sensitive Personal Information) are to be used or was being used, at our sole discretion. If you do not wish Us to process your information, please refer to Clause 14 of this PayU Payments Privacy Statement to manage your consent.
We process your Personal Information (including Sensitive Personal Information) for the purposes mentioned below:
PayU Payments offers multiple types of international and local payment methods, which are subject to product specific service terms (contracts) and legal obligations. For example, when PayU Payments offers card payment processing as a payment aggregator on the Websites, Apps or Platforms, PayU Payments processes Personal Informati on (including Sensitive Personal Information) received from merchants such as Payment Information and Transactional Information, including details of the transactions such as amounts and modes of transaction, information relating to the product or service purchased and if payment is by card then cardholder details such as name on the card, card type, expiry date,
name of issuing bank, etc. in order to complete the payment by you to the merchant to purchase a product or service. In other cases, certain payment transactions require you to provide Personal Information (including Sensitive Personal Information) directly to us onto the Websites, Apps and/or Platforms in order for us to process a transaction - in that instance the purpose is to process the payment for you.
with our business partners who may rely on the same to make various business decisions including decisions regarding whether to offer their products or services to you. Such analysis as described above does not usually utilise any Sensitive Personal Information about you. If you do not wish Us to process your information in such manner, please refer to Clause 14 of this PayU Payments Privacy Statement to manage your consent.
to notify you about events, offers, sponsorships, marketing programmes and similar marketing campaigns.
We may also process and analyse your Personal Information (including Sensitive Personal Information) to understand your usage trends and preferences, and to develop and market (either ourselves or through our group companies, our business partners or any o ther third parties) new products, services, features and functions to you based on such analysis of your Personal Information (including Sensitive Personal Information).
PayU Payments and our group entities ensure that every business partner or affiliate involved in the processing including using and storing of your Sensitive Personal Information has the required organizational and technical protections in place as required under applicable laws of India.
In relation to the products and services provided by us or our group entities including our or their business partners or affiliates with whom we share your Personal Information (including Sensitive Personal Information) as per this PayU Payments Privacy Statement, you may receive marketing communications from PayU Payments , our group entities or such other business partners or affiliates of PayU Payments or our group entities, by messages, SMS email, or through other digital modes, on the Platforms, Websit es and Apps or other
platforms including social media platforms, if we have received or you have provided us your Personal Information (including Sensitive Personal Information) as per this PayU Payments Privacy Statement . We , our group entities, and such business partners or affiliates of PayU Payments or our group entities may market their own products or services including third party products and services using such communications.
The provision of such marketing activities shall be in accordance with the applicable laws of India. For marketing activities done by us or our group entities, we and our group entities keep a record of marketing and communication information. You are entitled to opt out from receiving such marketing communica tions by either clicking on an opt -out link or un - subscribe the link, if any such link is provided, or manage your consent pursuant to Clause 14 below.
PayU Payments and our group entities may also use Marketing and Communications Information in order to improve and customize the content of any ads, promotions and advertising that may be of interest to you.
Your Personal Information (including Sensitive Personal Information) may be processed either locally in India, or in any other country where our or our group entities’ approved service providers operate, worldwide, as permitted under applicable laws of India, provided that all payments-related data will be stored in India in accordance with applicable laws in India . Through this PayU Payments Privacy Statement, we hereby seek your consent to transfer your Personal Information (including Sensitive Personal Information) to our and our group entities’ approved service providers under contracts for the purposes defined under this PayU Payments Privacy Statement or as may be communicated to you from time to time. Should your Personal Information (including Sensitive Personal Information) move outside India, we will ensure to comply with the provisions of applicable laws of India and also ensure that our and our group entities’ service providers comply with the same level of data protection laws as are applicable in India.
PayU Payments may store your Personal Information (including Sensitive Personal Information) for as long as the same is required and is permissible as
per the applicable laws in India for the fulfilment of purposes for which we collected it and as per its internal retention policies. The retention of Personal Information (including Sensitiv e Personal Information) by PayU Payments is determined by considering compliance with legal (that is, contractual or statutory or regulatory requirements), accounting and compliance reporting requirements.
We ensure that you may exercise your individual privacy rights under applicable privacy and data protection laws and as per our policies and this PayU Payments Privacy Statement. This means that PayU Payments seeks to provide reasonable assistance in catering to requests from individuals regarding the processing including storing and using of their Personal Information and the right to amend their Personal Information and withdraw permission for using their Sensitive Personal Information. Subject to the requirements of applicable laws in India and as per our policies, you can exercise the following rights:
Please visit https://help.payu.in/consent if you would like to exercise any of the above rights. These rights are limited in some situations, such as where we are legally required to retain your Personal Information (including Sensitive Personal Information). Please note that this may also affect our ability to process or enable your Personal Information (including Sensitive Personal Information) and may therefore lead to the discontinuation of those services or products for wh ich this Personal
Information (including Sensitive Personal Information) was being used, at our sole discretion.
The security of your Personal Information (including Sensitive Personal Information) is important to us. We take necessary physical, technical, managerial, and operational measures that are designed to improve the integrity and security of information that we collect and maintain as required by applicable laws of India.
In addition, PayU Payments follows the payments industry standards regarding the protection of payment card information. We conduct regular audits to maintain the appropriate level of security certification with the Payments Card Information Security Standard Council in respect of protecting card data.
PayU Payments also regularly reviews its policies regarding the collection, storage, using and processing of your Personal Information (including Sensitive Personal Information), including physical security measures, preventing alteration, loss, query, use or fraudulent or unauthorized access of your Personal Information (including Sensitive Personal Information).
PayU Payments has put in place procedures to deal with personal data breach and will notify you and any applicable regulator or authority of a breach where we are legally required to do so.
PayU Payments does not voluntarily or actively collect, use or disclose Personal Information (including Sensitive Personal Information) of minors without the prior consent of the parents or guardians of the minor.
The services of PayU Payments are not intended or designed to attract minors.
If we learn that we collected the Personal Information (including Sensitive Personal Information) of a minor without first receiving a verifiable parental consent, we will take steps to deal with the information in a manner consistent with applicable laws of India as soon as possible.
This PayU Payments Privacy Statement may change or be amended over time. The recent version of this PayU Payments Privacy Statement is published on the Websites, Apps and/or Platforms.
Please revisit this page periodically to stay aware of any changes to this PayU Payments Privacy Statement. Your continued use of our services confirms your acceptance of this PayU Payments Privacy Statement, as amended. If you do not agree to this PayU Payments Privacy Statement, as amended, you must stop using our services and notify us.
It is very important that any Personal Information (including Sensitive Personal Information) we hold about you is up to date and correct. Please inform us of any changes to your Personal Information (including Sensitive Personal Information) at the earliest.
PayU Payments provides you the option to withdraw and/ or modify your consent to process your data for any specific purpose. In order manage your consent, please CLICK HERE. You understand that in the event you exercise your right to withdraw consent, you may not be able to avail such product or service being provided by PayU Payments , our group entities , or our or our group entities’ business partners and independent service providers basis such consent. In addition, you also understand that while you may withdraw your consent for all the permissible purposes, however, PayU Payments will continue to hold and process your Personal Data including Sensitive Personal Information, collected by PayU Payments as a payment aggregator, issuer of pre-paid payment instrument and/or BBPOU or any other legal or regulatory requirements, to the extent and for the time period required or permissible in accordance with applicable laws of India.
The controller of this Website, App and/or Platform (as applicable) is PayU Payments Private Limited having its registered office at Wallace Towers, First Floor, Crossing of Sahar Road, Vile Parle East, Mumbai, Maharashtra – 400 057, India and having CIN no. U72400MH2006PTC293037 and corporate office at 9th
Floor, Bestech Business Tower, Sector 48, Gurgaon, Haryana - 122003. If the management of your consent is not addressed pursuant to Clause 14 above, we are happy to address any of your queries, concerns or questions relating to processing (including storing and usin g), of your information which you can raise by writing to us at privacy@payu.in.
For any escalations, unaddressed complaints or discrepancies in relation to the processing (including storing and using) of your Personal Information (including Sensitive Personal Information) to:
Neeraj Chauhan Grievance Officer PayU Payments Private Limited 9th Floor, Bestech Business Tower, Sohna Road, Sector- 48, Gurgaon – 122003