Online shopping has become a big part of our lives now. From when it was a novelty until only a few years back, today, e-commerce has become necessary. It has opened new doors for Indian entrepreneurs to offer their services and products through electronic mediums. Especially in these pandemic years, consumers have taken to digital ordering like fish to water. One thing critical for all e-commerce merchants, e-tailers, insurance companies, finance companies, and other online players is that they require an efficient, reliable, and cost-effective payment gateway and ways to integrate the payment gateway API.

The success of many such businesses relies on the fact that the checkout process offered to consumers should be quick, easy, and seamless. Many businesses have failed when this journey from shopping cart to successful placement of an order is not smooth or well-coordinated.

What is a Payment Gateway API?

Application programming interface (API) is the technology that merges your online process and helps connect the checkout system to a payment acquiring network. The distance between placing an order and making the payment must be simple, fast, and transparent for a user. 

A robust payment gateway API ensures the complete security of the user’s financial information. It should offer all payment options and a custom checkout experience. It needs to be fast to execute orders in real-time. It should have the best success rate. There are varied payment gateway options for a merchant to select from in India. The payment gateway for websites or apps needs to be such that it should be effortless for users to complete their orders.

Now, let’s have a look at integrating the payment gateway API to different platforms:

How can you integrate a payment gateway in Shopify?

Payment gateway integration on Shopify is adept and smooth – consumers have the option of integrating several gateways on the platform. You can start accepting payments via cards, UPI, wallets, internet banking, BNPL, and EMI with a spectacular gateway.

Click on Payment Providers, add a provider, and fill out an online form to integrate. That’s it. You’re good to go.

How can you integrate payment gateway in WordPress?

There are some necessities before you can start accepting online payments on WordPress. You will need an SSL, a secure website for your business on WordPress, and a decent web host. WordPress accepts a couple of Payment Gateways in India, freeing you of the worry of processing payments on your own.

How can you integrate your payment gateway into a Wix Website?

With Wix, you as the consumer are free to accept payments the way you like. Wix has a robust Point of Sale technology that manages inventory and business payments. Wix offers several payment provider integrations, and you can follow the instructions online to set up your payment gateway integration. With digital privacy and safety being the top priority, you will be ready to accept payments in an instant.

What are the checks to consider while selecting a payment gateway?

Mentioned below are the crucial checks a business owner must evaluate before selecting a payment gateway –

  1. While selecting the most appropriate payment solution, merchants should look at those payment gateways that provide facilities for collecting recurring payments. 
  2. A merchant should consider selecting a payment gateway that allows for international payments and accepts different currencies. A presence on the Internet opens up the whole world as a market for you.
  3. Data security is a prime factor in the reckoning of the user while completing a transaction. In this modern world, cyber fraud has become ever so prevalent. A user is wary of sharing his financial details online. Only a trusted and reliable brand with a clean track record can impart confidence to a user to share his financial details at the time of checkout. 

Hence, a merchant must select a payment gateway renowned for cutting-edge technology and has an extensive team devoted to security.

Summing up

So in parting, we can conclude that the right payment gateway is an essential partner to the success of a merchant’s online operations. An efficacious payment processing gateway frees a business owner from the hassles of delayed receipts, enabling him to concentrate on other crucial aspects of a business. By selecting the best option, merchants can have the financial transaction part of the business sorted out.

Visit PayU India’s website for detailed information on payment gateways.

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