Did you know India’s travel market hit $41.5 billion in 2024? It’s growing 11% year on year. Domestic demand is up. International bookings are rising. OTAs are expanding into Tier 2 and 3 cities. The opportunity has never been bigger.
But here’s what the growth numbers aren’t showing you.
8 in 10 people who start a travel booking never complete it. Travel has the highest cart abandonment rate of any industry.
This isn’t a demand problem. Demand is at an all-time high. This is a checkout problem, and it’s costing you revenue you’ve already earned.
What’s Actually Killing Your Conversion Rate?
Meet Riya. She’s been planning her Bali trip for weeks. Flights compared, hotels shortlisted, budget figured out. By the time she hits Book Now, she’s already decided. She’s ready to pay.
But then checkout gets in the way.
UX friction. Form fatigue. Session timeouts. She tries once more. It doesn’t get easier. So she drops off.
No purchase. No explanation. Just a lost booking that never shows up in your reports.
None of these are marketing problems. Every single one is a payment architecture problem. Every customer wants a fast & effortless checkout. And for most Indian travellers, this is all happening on a phone.
The Mobile Paradox
67% of travel bookings in India happen on mobile. That’s where your customers are. That’s where the growth is.
But by 2026, 85% of travel booking abandonment in India is projected to come from mobile too.
The same device driving your highest booking volumes is driving your highest drop-off rates. Why? Most mobile checkouts weren’t designed for how Indian travellers actually book.
On a mobile phone, every extra step is a reason to stop. And most travel checkouts give them too many. Customers expect better, faster, and more personalized options at every touchpoint.
Here’s How PayU Fixes Your Travel Checkout
Every friction point your customer hits at checkout has a direct solution. PayU’s travel payment stack is built to make sure your customers get through, every time.
Payment is the most critical step in any booking journey. It’s where intent either converts to confirmed revenue or walks away entirely.
Turn Drop-offs into Bookings with PayU
Your customers are ready to book. The checkout is what’s stopping them.
Hidden fees, forced sign-ups, mobile friction. Every one of these is fixable. The right payment infrastructure turns high-intent travellers into confirmed bookings.
PayU’s travel payment stack gives you transparent pricing, one-tap checkout, zero redirects, and mobile-first UPI flows. Built for how India books today. PayU takes care of your payment needs so you can focus on growth.
Convert Every Booking with PayU’s Travel Payment Solutions →
