• Nurserylive needed an omni-channel payment gateway that provides all payment options as many of its customers are from rural areas.
  • The company was facing issues pertaining to the success rate and the number of transactions.
  • Nurserylive found its online payments solution partner in PayU.
  • They noticed an increase of 1.3K% in transactions over a period of 4 years.
  • Revenue grew 4X from 2014 to 2019
  • With PayU’s best success rate, Nurserylive records 93 successful transactions out of every 100 transactions.

About Nurserylive

Nurserylive is an online platform that helps customers fulfil all their gardening needs in one place. It sells more than 5,000 stock keeping units (SKUs) of plants, seeds and garden accessories, across India. Nurserylive has grown immensely in a short span of time, incurring a high volume of sales and building a huge customer base.

Recently, Nurserylive started with an initiative of sponsoring one plant free in every home, in the wake of rising levels of pollution, especially in Delhi NCR. Their intent was to make sure that there is one plant (air purifying plant) in every house.


PayU’s 100+ Payment Options, Omni-channel Approach Improves Online Transactions & Revenue

Nurserylive wanted to improve its number of transactions by providing a smooth checkout experience to its users. The payment gateway that they were using was not mobile-friendly and did not have an option of wallets. Also, it was not associated with many banks.

As many of their customers are from rural areas, Nurserylive wanted a payment gateway that provides all payment options such as cards and wallets and has tie up with different banks.

In their quest for a better payment gateway, they integrated PayU in 2015. PayU’s easy sign up and quick onboarding process further influenced their decision. It is 100% online and hassle free. PayU gives 100+ payment options such as credit card, debit card, wallets, banking, UPI, etc.

“Our transactions increased from 60-70 per day in 2015 to 1,000 per day in 2019. PayU helped us in conversions by providing a smooth payment cycle. Of the 25,000 who actually place an order on our site, 20,000 end up paying online through PayU. Nurserylive has seen a huge growth in their sales,” said Nandu Singh – Co-founder & CEO of Nurserylive.

We have a 93% success rate in transactions, he added.

Payments Collection is Smooth, Focus Shifts to Growing Internationally

As PayU provides customers with all payment options such as UPI and wallets, it saves Nurserylive the time and effort of collecting and managing payments. Nurserylive can now focus on growing its business globally.

PayU provides international payment acceptance feature as well. PayU merchants can collect payments in 100+ foreign currencies. To know more about how to collect international payments with PayU, click here.

To provide a smooth checkout experience to its customers and grow globally, Nurserylive continues to trust PayU at every single step. With more than 3.5 lakh merchants, PayU is India’s leading all-in-one payment solution. Now to enjoy the best payment gateway experience and grow your business effortlessly,