We take great pride in being a part of the growth journeys of startups. Forge With PayU presents the success journeys of businesses and entrepreneurs that carved a niche with their ideas. Exceptional stories of excellence that will motivate you every time you hear them.   

The second episode of #ForgeWithPayU captures the story of a brand started by two visionaries, Midhula Devabhaktuni and Vishwanadh Kandula, who created an opportunity where there was none with ‘MIVI’. In this conversation with Midhula Devabhaktuni, Co-Founder of MIVI, we unveiled the story of how MIVI came into being. You’ll get a sneak peek into some interesting facts, about their journey to become the only audio electronics brand manufactured in India and how it grew in the last 6 years!  

Tap on the below video to find out how! 

Let’s find out more about Mivi’s Journey! 

MIVI was launched in 2016, and they began selling audio electronic gadgets manufactured in other countries. They wanted to start manufacturing in India but were unsure of the leap. There weren’t any other brands manufacturing audio electronics products in India. There wasn’t any trained skillset, but they believed #TimeIsNow to take the leap. 6 years later, MIVI is the only audio electronics brand manufacturing in India with an 85% female workforce. They wanted to do something for their country and combined their skillset to work towards the same. While researching the market in 2015, they found many gaps in the electronic segment. They started MIVI with two goals. They wanted to offer quality gadgets and excellent customer service. That’s where PayU came in. They began using PayU Payment links to send to their customers. As MIVI grew, it chose to integrate PayU as its payment gateway. 

Was Mivi’s journey inspiring enough for you to take your next step? Let’s do it together!

Have you watched our first episode of #ForgeWithPayU featuring the journey of Sleepy Owl? Click here to know more!