Most brands focus on shirts and top wear. Pants were an underserved market. The Pant Project saw a large, growing market and decided to become leaders in it.
They started in October 2020 with one goal. Make the most comfortable pants in a man’s wardrobe. No more multiple store visits. No messy measurements. Just easy, well-fitting pants.
But perfect fit came at a price. Speed.
What Happens When Growth Forces a Pivot?
For 12 straight months, revenue stayed flat. The business was bootstrapped and stuck. Custom tailoring took 10 to 14 days to deliver a single pair. No matter how good the fit was, that wait was holding growth back.
They realized they needed to move faster. So they pivoted, adding ready-to-wear pants alongside their custom line. It changed everything. Delivery times that once took 10 to 14 days dropped to within the hour on quick commerce and same-day or next-day on their own site in metro cities.
Growth, which had been flat for a year, skyrocketed.
Today they offer 300+ SKUs for men. Every fit and size. They’ve become a one-stop shop for everything bottom wear for men.
Powering The Pant Project’s Payments with PayU
Getting faster solved one problem. Getting paid reliably to match that speed was the next one. Selling ready-to-wear pants at scale meant dealing with returns, RTO risk in certain zip codes, cash flow pressure, and needing more customers to pay upfront.
That pattern puts real pressure on fraud detection and payments to work smoothly, every single time. With GoKwik and PayU, The Pant Project addressed exactly that, with:
Payment Gateway – Accept 150+ payment modes with industry-leading success rates, 99.98% up-time & seamless integration across web and app platforms.
The Impact of Partnering With PayU & GoKwik
- Better fraud detection on high-RTO zip codes
- Higher prepaid order percentage
- Improved cash flow management
“GoKwik and PayU have helped us with better fraud detection on certain zip codes which are highly likely for return to origin or RTO, and they’ve also helped us increase our prepaid order percentage and improve our cash flow by managing our digital payments better.”
— Dhruv Toshniwal, Founder & CEO, The Pant Project
What’s the Real Lesson From The Pant Project’s Pivot?
The Pant Project’s pivot wasn’t about walking away from what made them different, custom-made pants that actually fit. It was about adding speed, without losing that.
As Dhruv puts it: “You have to, as an entrepreneur, trust your gut and follow the data. If you can do a combination of both, you’ll go a long way.”
Instinct told them the product was right. Data told them speed was missing. Trusting both is what turned a year of flat growth into a business that skyrocketed.
PayU powers brands like The Pant Project, so they can focus on growing their business.
