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Sales process is about knowing your prospects and creating relationships. And it turns out that social media can help you achieve it quickly.
Buying process has moved from desire to personalized experience which customers have created for themselves. In short, intent and discovery are knitted closely together. The challenge is to be present for and around your customers.
Sellers now realize they can engage their customers directly and more personally on social media and WhatsApp. Here are four reasons for small enterprises looking to integrate social media into their selling process:
- Social media is free: All the major social media channels with the widest user base (Facebook, Instagram & Twitter) are free to use. You can avail the best of services and feature-benefits, all for free. Creating an account on all these channels takes no longer than 5 minutes!
- Your customers are present here: Be it any age group, ethnicity and demographic, there is one underlying fact: social media is for all. People from different fields, backgrounds, and profession have access to all the major social media channels. Hence, it is easier to reach out to your target audience. Target specific ads on Facebook makes this, even more, easier and optimized!
- Most personalized touchpoint of users: Since social media is open and free, it is one of the best channels to have direct contact with your customer and get an audience. You can host multiple contests or roll out some engagement driven activity. User-generated-content is highly engaging. Keep experimenting and see what works the best for your brand.
- You get free branding: As mentioned in the first point, social media in most instances is free. You get umpteen number of benefits for your brand- all for free. If strategized properly and thought through, social media can do miracles to your brand.
Want to know more about social media and the updated trends? or want the bets marketing hacks and tips? read about the top social media marketing tips for your business now.
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