PayU group has adopted a responsible approach towards the use of artificial intelligence and other emerging technologies (together “AI”) within its systems. Each member of the PayU group is expected to implement certain guiding principles governing the responsible and transparent use of AI.

AI principles adopted by PayU group emphasize not only on compliance with applicable laws, ethical standards and security protocols to foster trust and accountability but also, at the same time, focus on ensuring non-discrimination, privacy protection, transparency, security, and positive business contributions. Keeping the aforesaid aim and approach in mind, the AI principles are used as a starting point for development and deployment of AI as effectively and responsibly as possible.