PayU Products for D2C and E-commerce Sector

Powering India’s First, Biggest, and Newest D2C Brands.

Enable faster checkouts, repeat purchases, flexible payments and global reach - and collect payments seamlessly, all in one stack with PayU

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Achieve the Metrics That Matter

Real results. Real brands. Real growth.

2X Conversions

Speed up checkout and seal more carts with one-click flows, real-time offers and friction-free payments.

3X Repeat Purchases

Turn one-time buyers into loyal customers with native rewards, subscriptions and targeted comeback offers.

Faster cash flow

Free up working capital with priority settlements and instant refunds that keep your business moving.

Turn high-intent carts into paid orders with PayU Affordability Suite

1 Offer Engine

Personalized, real-time checkout offers that convert.

2 EMI

Break big purchases into simple monthly instalments.

3 BNPL

Offer Buy now, pay later to remove upfront friction.

4 Affordability Widget

Show offers & EMI options on product and listing pages to boost intent.

Turn one-time buyer to brand loyalist with PayU’s Repeat Purchase Bundle

Loyalty

Rewards and tiers that make customers come back.

WhatsApp Commerce

Conversational checkouts that close sales.

Instant Refunds

Speedy refunds that protect your NPS.

Turn settlements into fuel for growth with PayU’s Settle & Scale Bundle.

Priority Settlements

Faster settlements as soon as 15 mins to free up working capital

UPI

Modular UPI stack for all your business needs, with industry best success rates

International Payments

Localized checkout, payment acceptance in 135+ currencies, and complaint global settlements in T+2 days

Scale Faster Across Every Category with PayU

1 Fashion & Accessories

Up to 2X conversion and up to 3× higher repeat purchases

2 Food & Groceries + Quick Commerce

3X reorder frequency and faster cash cycles.

3 Electronics

Up to 2X checkout conversions on high-value items and ~40% fewer cancellations.

4 Furniture & Home Decor

2X average order value lift- make big-ticket purchases easier and speed inventory turns for steady growth.

5 International E-commerce

Up to 3X cross-border GMV growth by matching local buyer expectations and reducing checkout friction.

We are here for you at every step

FAQs

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24*7 Support

Speak to our representatives round the clock to ensure business sustainability.