How to Sell on Myntra? Step-by-Step Seller Registration Guide

Myntra has become one of the fastest ways for fashion, beauty, and lifestyle brands in India to reach a large, ready-to-buy audience. With continuous growth in its seller base, more small and mid-sized businesses are asking the same question: how do you actually get started, and what does the process look like end to end, from eligibility to your first payout?
This guide walks through eligibility, the documents you need, the registration steps, how seller login and the Myntra Seller App work, what commission and fees typically look like, and the questions sellers ask most often, so you can plan the onboarding process with fewer surprises.

Why Sell on Myntra? Benefits for Sellers

Myntra is one of India’s largest fashion and lifestyle marketplaces, and that scale is the main draw for sellers. Some of the practical benefits include:

• Access to a large, active buyer base across thousands of pin codes in India, without having to build that audience yourself.
• Full control over your merchandise, including order handling, cataloging, and product quality.
• Fulfillment support, cataloging assistance, and supply chain help from Myntra, so you don’t have to run all of it independently.
• No need to build and maintain your own storefront or checkout flow for Myntra sales, since the marketplace handles browsing and payment collection on its platform.
• Partner Insights and reporting tools for tracking sales performance.
• Established customer service processes for returns, exchanges, and refunds, which can improve the buyer experience without extra work on your end.
• Logistics and delivery handled through Myntra’s shipping partners, reducing the operational load of last-mile delivery.

Who can sell on Myntra? Eligibility criteria

To register as a seller, your business needs to be a formally registered entity. Myntra accepts the following business types:

• Sole proprietorship firms
• Partnership firms
• Limited liability partnerships (LLPs)
• Private limited companies

Individual sellers without a registered business generally cannot onboard, since Myntra’s registration flow requires business proof, tax registration, and banking details tied to a business entity. Keep scanned copies of your documents ready before you start, since the application form asks for several of them upfront.

Can You Sell on Myntra Without GST?

No. A valid GST registration is required to complete Myntra seller registration, regardless of business type. This is one of the most common questions new sellers search for before starting the process. If you don’t have a GSTIN yet, registering for GST is a prerequisite step, not something you can complete after your Myntra application is submitted.

What Can You Sell on Myntra? Approved and Restricted Categories

Myntra’s core categories are fashion, beauty, and lifestyle. You can typically list products such as:

• Clothing and apparel
• Footwear
• Jewelry and accessories
• Home décor
• Beauty and personal care items

Some categories are restricted or require additional approval, brand authorization, or compliance checks before listing, particularly for regulated or brand-sensitive products. Myntra publishes an updated list of restricted categories during onboarding, so it’s worth checking this directly on the partner portal rather than assuming a product is automatically eligible.

Documents Required for Myntra Seller Registration

Have these ready before you start your application, since incomplete documentation is one of the most common reasons applications get delayed:

• GSTIN and GST registration certificate
• PAN card of the business or business owner
• Current bank account details, including a cancelled cheque with your registered business name printed on it
• Business address proof and warehouse or pickup location details
• Incorporation certificate, if you’re registered as a private limited company, LLP, or OPC
• Brand details, along with a Trade Mark Certificate if you’re the brand owner or manufacturer
• A No Objection Certificate (NOC) or brand authorization letter, if you’re a distributor, reseller, or importer of a brand rather than the brand owner
• Aadhaar or another government-issued ID for the authorized signatory

A quick accuracy check before you submit: your business name should match exactly across your PAN, GST certificate, and the registration form. Even small mismatches between these documents are a common cause of application delays or rejection.

How to Register as a Myntra Seller: Step-by-Step Process

Once your documents are ready, registration itself is a guided, form-based process:

• Go to Myntra’s partner portal and click the ‘Register Now’ button.
• Enter your mobile number and verify it using the OTP sent to it.
• Enter your business email address and verify it with the OTP sent to that email.
• Set a password for your seller account. This becomes your login for future sessions.
• Fill in your business details, including business type, GSTIN, and the product categories you plan to sell.
• Add your brand details and upload your brand logo, along with the relevant ownership or authorization document.
• Upload the documents listed in the section above.
• Review your application and submit it.

After submission, Myntra’s team reviews the application against its onboarding criteria. Review timelines can vary depending on document completeness and category, so it’s worth having every document ready in the correct format before you submit, rather than uploading placeholders and updating them later. Once approved, you’ll get access to Myntra’s Partner University for onboarding resources, and you can log in to start setting up your catalog.

Myntra Seller Login: Accessing Your Partner Portal Account

Once your account is approved, you’ll use the same partner portal to log in and manage your store: catalog uploads, inventory, order management, payments, and performance reporting all happen from this single dashboard.

To log in, go to the Myntra partner portal and enter the email and password you set during registration. If you forget your password, use the ‘Forgot Password’ option on the login page. Myntra sends a reset link to your registered email, and you can set a new password from there. If you’re unable to log in even after a password reset, it’s worth checking that you’re using the exact email address that was verified during onboarding, since that is what the account is tied to.

Myntra Seller App: Managing Your Store on the Go

Alongside the web-based partner portal, Myntra also offers a seller app for managing day-to-day operations from a phone, which is useful for sellers who need to check orders or respond to issues without being at a desktop. Typical uses include checking new orders, tracking dispatch status, monitoring returns, and getting performance notifications. For account setup, document uploads, and initial registration, the web portal is generally the more complete option, with the app better suited for ongoing order and inventory management once your store is live.

Myntra Selling Models: How Fulfillment Works

Myntra offers more than one fulfillment approach, and the right one depends on how much of the warehousing and logistics you want to manage yourself versus hand off to Myntra. Broadly, sellers can choose between models where Myntra manages warehousing and dispatch on your behalf, and models where you fulfill orders directly from your own warehouse using Myntra’s logistics network for pickup and delivery. Each model affects your operational involvement, storage costs, and how quickly orders can be dispatched, so it’s worth discussing the specifics with Myntra’s seller support during onboarding to pick the model that matches your order volume and warehousing capacity.

Myntra Seller Fees and Commission: What to Expect

Myntra charges sellers a commission on sales, and the exact rate depends on your product category, with some categories carrying meaningfully higher rates than others. Because commission structures and category-wise rates are updated periodically and confirmed during onboarding, treat any specific percentage you see online as indicative rather than final, and verify current rates directly with Myntra’s seller support or your onboarding contact before finalizing your pricing. Building your product pricing around a confirmed commission rate, rather than an estimate, avoids margin surprises after you start selling.

Managing Orders, Returns, and Payouts

Once you’re live, day-to-day seller operations on Myntra generally include:

• Order management and dispatch tracking through the partner portal or seller app.
• Returns and exchanges, which Myntra’s customer service processes handle on the buyer side, while sellers manage restocking and quality checks on returned items.
• Payment reconciliation, where Myntra processes buyer payments through its payments partner and settles seller payouts on a periodic schedule.

Keeping your own records of orders, returns, and settlements alongside what’s shown on the partner portal makes it easier to reconcile payouts and spot discrepancies early, particularly as your order volume grows.

Setting Up Payments Beyond Myntra

Selling on Myntra covers transactions made on Myntra’s own platform, where the marketplace collects payments from buyers and settles funds to you. Many sellers on Myntra also sell through their own website or other channels to reduce marketplace dependency and improve margins over time. For that, you’ll need a payment gateway of your own to accept online payments directly, covering modes like cards, UPI, net banking, and wallets, along with your own settlement and refund handling.

PayU offers a payment gateway built for Indian businesses, supporting a broad range of payment modes, checkout options, and settlement reporting for merchants selling directly to customers. If you’re planning to build out a direct-to-consumer channel alongside your Myntra store, it’s worth comparing payment modes, integration effort, and pricing across providers before choosing one. Availability of specific payment modes and features may vary by merchant category and approval.

Common Reasons Myntra Seller Applications Get Rejected

A few recurring issues cause delays or rejections during onboarding:

• Mismatched business names across PAN, GST certificate, and the registration form.
• Missing or expired documents, such as an outdated trademark certificate or an unclear NOC.
• Incomplete brand details or missing brand authorization for resellers and distributors.
• Product categories that fall under restricted or additional-approval lists without the required compliance documentation.

If your application is rejected or sent back for corrections, Myntra typically provides feedback on what needs to be fixed. Reviewing that feedback carefully and resubmitting with corrected documents is usually faster than starting a fresh application.

Get the Myntra Seller Advantage for Your Business

Myntra works directly with sellers to bring their brands onto the marketplace as efficiently as possible. Its dedicated support team can guide you through registration and help you start receiving orders sooner. Once you’re live, you’re responsible for product upkeep and quality, while Myntra’s delivery partners handle pickup from your warehouse and delivery to the customer’s doorstep.

Read more: Learn how to sell products on online marketplaces

You will receive a response from Myntra’s team once the application is evaluated. If your business meets Myntra’s set parameters for sellers, you will be contacted with information degrading the next steps. You will also get access to Myntra’s Partner University for all relevant details on completing the onboarding process. Once you have Myntra seller login details, you can start managing your products.

Read more – Learn how to Sell Products on Online Marketplaces

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