As a business owner, you will know that irrespective of the size and profitability of a business, the sole responsibility of sustaining it lies in the hands of cash flow. If you are fumbling with the term “cash flow” read on to know the importance of a steady cash flow and how to improve cash flow to make it steady!

“Entrepreneurs believe that profit is what matters most in a new enterprise. But profit is secondary. Cash flow matters the most. – Peter Drucker” 

Coupon marketing

How To Improve Cash Flow: Cash Flow V/S Profit

When running a business, keeping an eye on these financial parameters: cash flow and profit is very important. 

      1. Cash flow is the sum of money that is flowing in and out of a business as deposits and withdrawals, respectively.
      2. Profit, also known as net income, is the difference between sales revenue and your business expenses.

For example, you are running a highly profitable business. But some of your biggest customers are taking time (30 to 60 days) to pay. This in turn drastically affects your cash flow and even delays payments to your suppliers. No matter how profitable your business is cash flow is what keeps your business running!

cash flow

Any business can have a positive or a negative cash flow and you can easily identify to which category your business falls from the following pointers:

Positive Cash Flow

Negative Cash Flow

You start reinvesting in your business Your payroll gets affected
Your debts are cleared off You are running short of cash for daily operation
Your liquid assets start increasing You are one step away from bankruptcy

Simply focus on these 9 steps on how to improve cash flow and change the focus of your business towards a positive cash flow.

9 Simple Tips On How To Improve Cash Flow!

1. Estimate Your Cash Flow

Estimating cash flow helps in planning your future steps ahead.

    • Start forecasting your cash inflow by putting down the previous year’s sale.
    • Also include GST rebates, assets sold, license fees, and cash inflow from other sources.
    • Then forecast your cash outflow by estimating the cost taken to make goods available.
    • Do include loan repayment, investment, building rent and so on.
    • Now, estimate overall cash flow by summing up cash inflow and outflow.
    • Finally, schedule a monthly analysis of your actual data with the estimated cash flow.

Pro-Tip: Use this information to identify potential issues and take strategic decisions to improve your cash flow.

2. Best Way To Collect Unpaid Invoices 

Implement easy and effective ways to collect payments from your customers on time! Some quick tips to make your invoicing process better include:

    • Sending invoices quickly 
    • Using reminders to prompt your customers of the outstanding invoices.
    • Changing your terms in such a way that late payments incur penalties.
    • Offering incentives for those who pay early  

Pro-Tip: Go for a plugin like “PayU Payments Plugin For MS Excel”, an all in one payments plugin. You can create and send payment links via SMS, email or both, track real-time payments and so much more. Learn more about how you can use PayU Plugin to collect payments easily.

3. Opt For Payment Platforms

Web platforms empower businesses to collect payments faster and in turn improve the cash flow. This makes collecting payments on time a cake walk. Irrespective of your online presence, you can always use a payment gateway to turn the way you collect payments easy for you. Know how to choose the best payment gateway and change the way you collect payments effortlessly.

4. Leasing Vs. Buying: Why Lease Instead

When it comes to maintaining a steady cash flow for day-to-day operations, leasing will be the best option. Leasing anything from supplies, equipment, real estate to any sort of asset, lets you pay in installments, which is a business expense anyway. Also, you can invest the extra cash on something that will benefit your business in the long run like research & development. 

5. Need Quick Cash? Extend Payables 

Looking for a quick way to improve cash flow? Then choose to extend payables – the money owed by a business or company to creditors, lenders, employees, or government (taxes).

This might not be a preferred option, but in a financial crunch, it is an easy way to improve cash flow. For this, maintaining a friendly relationship with your suppliers is a must. So, you can ask suppliers for a 30-day or 60-day extension. Also, make sure you extend the payables time in your terms as well, which gives you enough cash to make any large payments.

steady cash flow

6. Cut Cost & Improve Cash Flow 

Figure out the unnecessary costs of your business, like operating, overhead costs and so on and get down to business. Some simple yet effective everyday tips are:

    • Opt for energy saving lights, turn off unused electrical equipment, and so on to reduce your electricity bill.
    • Keep your travel expenses in check by using tele- or video conference instead.
    • Change your shipping policies to ensure your employees use normal shipping instead of express shipping!

7. Check Inventory From Time To Time

If a large amount of money is stuck in your unsold stock then take necessary steps to maintain a steady cash flow.

    • Review your complete list of inventories like property, goods in stock, etc. regularly
    • Order less stock from suppliers when you have a surplus
    • Encourage your customers to buy old stock by offering discounts

8. Choose Steady Growth Plans 

Growing too fast might be one reason your company is running out of cash. This so-called investment can sweep away your cash reserves until you receive cash from sales. Also, before you borrow money for funds, opt for sources that offer money at lower interest.  A steady growth plan is a healthy way to improve your cash flow.

9. Make Wise Investments 

Now that you know how to improve cash flow, choose to invest your cash inflow by:

    • Repaying your loan obligations, without incurring penalties
    • Investing in ways that increase your sales
    • Opening a high-interest savings account, which can be reinvested in your business

How To Improve Cash Flow On Sales Front As Well

In addition to these 9 simple tips, here are 3 ways to improve cash flow and drive sales for your business:

1. Use Smart Strategy: Bundle Products 

Providing discounts is not the same as adding value to a product. When you bundle products along with services, you can achieve that. One great example is e-commerce companies offering free returns for dissatisfied products. This strategy increases sales by driving away the fear of buying a new product seen online. Also, read how bundling products drive sales.

Pro-Tip: Offer value to what you sell at a lesser cost to increase your selling point.

2. Generate Repeat Business

If you are running a business like the retail industry, you will know how repeated shoppers benefit you more in the longer run. You can encourage your customers to shop more by using loyalty programs, VIP cards and other offers to shoot up sales which in turn increases your cash inflow.

Pro-Tip: Offer extra stock that adds value as freebies, to make shoppers coming for more.

3. Pre-Sell To Sell Off   

Pre-Sell is an effective way for any business to promote their product even before it is launched and sell it to customers. This method saves your time and improves cash flow, as at least a part of the payment is collected even before the product is packed.  When you pitch the product you can use terms like ‘a wise way for you to plan your future by shopping now’ or so on.  

Pro-Tip: Offer to buy back old products at a fixed price to encourage sales.  

Keeping your cash flowing requires discipline, planning and more than anything proper strategies such as the 9 simple ways from your end. Now with the knowledge of how to improve cash flow, you need to make every effort to keep cash flowing as it is the life blood of your business.

With all your marketing efforts for your business in place, it’s a good idea to have an all-in-one payment solution in place as well. Now to enjoy the best payment gateway experience and grow your business effortlessly!

Coupon marketing

7 Frequently Asked Questions and Answers about Cash Flow

1. How does manufacturing improve cash flow?

Manufacturing increases cash flow as the more you invest in your business, the more goods or services you produce, it will increase your business’ cash flow.  

2. How can negative cash flow be improved?

You can improve your negative cash flow by looking at your financial statements such as income statements, balance sheets, and cash flow statements. It is essential to know the root of the issue. Next, you should avoid slow payers or improve your payment terms, so that people pay you on time. The other one is to cut down on your overhead expenses. Take a look at your operating costs and overhead expenses and spend on items that are actually needed and are on priority. Talk to different vendors and see if you can negotiate with them and cut down on some costs.  The last suggestion would be to find new ways to improve your sales and provide more and easy payment options to the customers. You can do this by integrating with India’s best online payment gateway PayU.

3. How to improve cash flow from operations?

You can increase your business cash flow from operations by taking a look at your current assets and current liabilities. For instance, you should examine your inventory, finished goods, and supplies to check and identify the goods or items that have not been used over a long time. You can scrap or sell those items so that a loss can be reported and cash will not flow for income taxes. Selling your old inventory at a lower price is better than keeping it on the shelf all life! Also, it will take up space that can be utilized for keeping something else.

4. How to improve cash flow in small businesses?

Small businesses can improve cash flow by:

  1. Sending out invoices immediately – Send out invoices to your customers or clients immediately after they purchase the item from you. This will help you improve your cash flow.
  2. Give all payment options to your customers – Give all payment options to your customers so that they are able to make the payment through their preferred mode. You can integrate with a payment gateway such as PayU to give your customer a seamless online payment experience.
  3. Analyze your cash flow statements regularly – It is essential to review your financial statements to know your business performance and improve if needed.
  4. Invest in your business – Invest in your people and business such as boosting marketing campaigns so that they bring in more business and thus, improve your business cash flow.

5. How to increase free cash flow?

You can increase free cash flow in your business by

  1. Improve your net earnings: You can do this by increasing your sales, increasing your pricing and decreasing costs. You can increase your sales by boosting your marketing activities etc.
  2. Minimize the use of working capital:  A reduction in working capital will help you improve cash flow. Review your inventory and scarp or sell out items that are no longer in use.

6. How to improve the cash flow forecast?

You can improve your cash flow forecast by:

  1. Analyze your business indicators: Review your business indicators such as the various stages of your sales funnel so that you know where to invest and your cash flow improves. 
  2. Estimate your sales: Gauge the monthly or weekly sales of your business to get an idea of the revenue. this way, you will know how much you can invest to maintain healthy cash flow.
  3. Be diligent about payment collection: Avoid slow-paying clients and make sure you provide your clients with all the payment options so that they are able to pay then and there.

7. How to improve cash flow management?

To start with, make a cash flow budget for your business. You can improve your cash flow management by:

  1. Creating a separate account for business: Open a separate account for your business and get a business credit card. This will help you understand your credits, debits and cash flow better.
  2. Use short term financing: You can use short term financing for making emergency purchases. 
  3. Keep a track on slow-paying customers: It’s very easy to lose or neglect follow-ups on customers whose payments are due. Keep a track on such customers, keep sending them reminders so that you are able to recover the amount owed.
  4. Monitor your inventory:  Review your inventory regularly and sell-off the one that is not needed.

Recommended Reads

Importance Of Customer Feedback To Increase Your Sales!

4 Secret Ingredients Of A Successful Online Business