{"id":759,"date":"2016-07-14T16:24:20","date_gmt":"2016-07-14T10:54:20","guid":{"rendered":"http:\/\/blog.payumoney.com\/?p=759"},"modified":"2022-05-13T13:03:01","modified_gmt":"2022-05-13T07:33:01","slug":"to-do-list-for-setting-up-your-online-business","status":"publish","type":"post","link":"https:\/\/payu.in\/blog\/to-do-list-for-setting-up-your-online-business\/","title":{"rendered":"To-Do List for Setting Up Your Online Business"},"content":{"rendered":"<p><span style=\"color: #000000;\">Online businesses are growing exponentially. India\u2019s eCommerce market is expected to cross Rs 2 Lakh crore in the year 2016. People can buy everything online now- from groceries to apparels, without leaving the comfort of their home.<\/span><\/p>\n<p><span style=\"color: #000000;\">What does this mean for your business? By deciding to set your online business, you can tap into those million dollars and bring your business in front of the shoppers browsing online.<\/span><\/p>\n<p><span style=\"color: #000000;\">So you have definitely made the right decision to set your online business. Let\u2019s get started.<\/span><\/p>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/07\/Infographic_Business_tips.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-768\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/07\/Infographic_Business_tips.jpg\" alt=\"Infographic_Business_tips\" width=\"600\" height=\"1498\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/07\/Infographic_Business_tips.jpg 936w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/07\/Infographic_Business_tips-120x300.jpg 120w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/07\/Infographic_Business_tips-768x1918.jpg 768w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/07\/Infographic_Business_tips-410x1024.jpg 410w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/07\/Infographic_Business_tips-650x1623.jpg 650w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\"><strong>Develop an eCommerce Plan<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">The best way to start your online business involves a plan, similar to your business plan but more specifically focused on eCommerce. Your plan should meet business goals and address the core structure of major departments. It should take important considerations such as:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Your Products\/Services<\/span><\/li>\n<li><span style=\"color: #000000;\">Your Target Audience<\/span><\/li>\n<li><span style=\"color: #000000;\">Your Revenue Model<\/span><\/li>\n<li><span style=\"color: #000000;\">Your Partners<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><strong>Identify Website Structure<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Imagine your home page as the front door of your home and start thinking from there. How will you display products? What information will you give? How you will provide customer service? And the most important, what will be the domain name of your business.<\/span><\/p>\n<p><span style=\"color: #000000;\">Design and Content are the most important contributing factor to your site&#8217;s success. Create your vision for the site&#8217;s overall navigation and presentation. Keep your site\u2019s structure easy and seemingly fast.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Choose Payment Partner<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Regardless of what you are selling, your customers expects you to provide a hassle free payment experience. Select a payment partner who will not only streamline the purchasing process for your customer but also provide an exceptional transactional security.<\/span><\/p>\n<p><span style=\"color: #000000;\"> Keep your payment process as simple as you can. Give your customers the convenience to pay through multiple payment options. You can choose PayU as your payment processing partner as we at PayU believe in simplifying your payment process with the <a href=\"https:\/\/www.payumoney.com\/\"><strong><span style=\"color: #99cc00;\">best payment solutions<\/span><\/strong><\/a> across online, offline and mobile segment.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Choose Shipping Partner:<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Consider delivery and timeliness as important elements while selecting your shipping partner. Without researching the pro-cons of your <a href=\"https:\/\/www.payumoney.com\/cod.html?utm_source=google&amp;utm_medium=blog&amp;utm_campaign=blog\"><strong><span style=\"color: #99cc00;\">shipping partner<\/span><\/strong><\/a>, you can end up with high shipping and handling costs that can affect overall revenue plan. Poorly packed and untimely shipping can also result in creating unhappy customers.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Strategize your Marketing Plan<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Having a well thought site structure, quality design and creative content does nothing for your business, if you don\u2019t strategize your marketing plan. You need potential visitors to come to your website.<\/span><\/p>\n<p><span style=\"color: #000000;\">Marketing opens a plethora of opportunities to increase reach, visibility, brand recognition and sales. With large customer base, easy-to-navigate interface and reasonable cost, marketing channels such Facebook, Twitter and Google can help your business grow with full potential. It also ensures that your budget is spent wisely while targeting specific group according to age, location and interests.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Create a knowledge pool<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Few seconds. That\u2019s all the time you have to inform your customers and keep them from leaving your site. A single screen shot should capture your business goals, products and services. Your product may be the best but you need to inform your customers the competitive differentiation in as clear and simple manner as you can.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Set Policies<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Money-back guarantee, easy return and social media sharing, are some options that will further boost customer loyalty. Hence consider enhancing the entire buying experience by setting policies and keeping your customers well informed about it.<\/span><\/p>\n<h4>Also read\u00a0<a href=\"https:\/\/blog.payumoney.com\/best-practices-to-improve-your-ecommerce-website\/\"><span style=\"color: #99cc00;\">Best Practices to Improve your eCommerce Website<\/span><\/a>. Stay tuned with PayU Knowledge platform for more insights and case studies.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Online businesses are growing exponentially. India\u2019s eCommerce market is expected to cross Rs 2 Lakh crore in the year 2016. People can buy everything online now- from groceries to apparels,&#8230;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[584],"tags":[616,643,634,654,631],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>To-Do List for Setting Up Your Online Business - PayU Blog<\/title>\n<meta name=\"description\" content=\"India\u2019s e-Commerce market is expected to cross Rs 2 Lakh crore in the year 2016. 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