{"id":743,"date":"2016-07-06T14:08:57","date_gmt":"2016-07-06T08:38:57","guid":{"rendered":"http:\/\/blog.payumoney.com\/?p=743"},"modified":"2022-05-13T13:03:48","modified_gmt":"2022-05-13T07:33:48","slug":"seven-ways-to-avoid-shopping-cart-abandonment","status":"publish","type":"post","link":"https:\/\/payu.in\/blog\/seven-ways-to-avoid-shopping-cart-abandonment\/","title":{"rendered":"Seven Ways to Avoid Shopping Cart Abandonment"},"content":{"rendered":"<p><span style=\"color: #000000;\">There are multiple reasons why your customer abandons shopping cart. Shopping cart abandonment is one of the most crucial problem for SMEs to overcome. So, how it can be reduced? Obviously it cannot be controlled entirely but it can be optimized significantly. It is important to understand the intent of users visiting your website and to achieve that your check-out process should be simple, easy and relevant.<\/span><\/p>\n<p><span style=\"color: #000000;\">Here are few simple tips which can help you optimize it:<\/span><\/p>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/07\/Shopping-Cart.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-745\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/07\/Shopping-Cart.jpg\" alt=\"Shopping Cart\" width=\"550\" height=\"1860\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/07\/Shopping-Cart.jpg 936w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/07\/Shopping-Cart-89x300.jpg 89w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/07\/Shopping-Cart-768x2598.jpg 768w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/07\/Shopping-Cart-303x1024.jpg 303w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/07\/Shopping-Cart-650x2199.jpg 650w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\"><strong>Avoid Asking Details<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">The last thing a customer want is to jump through multiple pages and feed personal information before completing purchase. Therefore, it is advised to ask your customers the bare minimum information during the actual check-out process.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Be Upfront About Price<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Your customers generally abandon their shopping cart due to hidden prices. Therefore, make sure you clearly present shipping or handling fees to your customers.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Offer Product Comparisons<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Allow product and price comparison of various products and brands. This gives your customers nearly everything they need to make an informed decision to complete their check out process.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Offer Exclusive Deals<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Provide your customers a reason to make an online purchase. It can be done by offering exclusive deals and offers. Don\u2019t forget to highlight those deals at a specific section so that it becomes convenient for your customers to find them.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Easy &amp; Multiple Payment Options<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Providing your customers secure and easy payment options makes a good check-out process. You can give your customers the convenience to pay through multiple payment options by simply integrating <strong><span style=\"color: #99cc00;\"><a style=\"color: #99cc00;\" href=\"https:\/\/payu.in\/\">Payu Payment Solutions.<\/a><\/span><\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Strong call to Action<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Device strong call-to-action on your check-out page as it strengthens the prospect of customers completing their purchase. Also remember to keep the communication of your CTAs consistent.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Use\u00a0Re-marketing\u00a0<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Always engage your customers if they have abandoned your shopping cart. Email to remind your customers about their shopping cart and invite them to make the purchase.<\/span><\/p>\n<p><span style=\"color: #000000;\">Also read <strong><span style=\"color: #99cc00;\"><a style=\"color: #99cc00;\" href=\"https:\/\/blog.payumoney.com\/?p=730\">10 Tips to Improve your Facebook Business Page. <\/a><\/span><\/strong>Stay tuned with PayU Knowledge platform for more insights and case studies.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are multiple reasons why your customer abandons shopping cart. Shopping cart abandonment is one of the most crucial problem for SMEs to overcome. So, how it can be reduced?&#8230;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[584],"tags":[637,617,654,625,631],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Seven Ways to Avoid Shopping Cart Abandonment - PayU Blog<\/title>\n<meta name=\"description\" content=\"It is important to understand the intent of users visiting your website and to make the best of it. 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