{"id":7296,"date":"2019-11-08T19:17:23","date_gmt":"2019-11-08T13:47:23","guid":{"rendered":"https:\/\/blog.payumoney.com\/?p=7296"},"modified":"2025-11-17T12:19:47","modified_gmt":"2025-11-17T06:49:47","slug":"payu-announces-findings-of-its-landmark-financial-prosperity-barometer-survey","status":"publish","type":"post","link":"https:\/\/payu.in\/blog\/payu-announces-findings-of-its-landmark-financial-prosperity-barometer-survey\/","title":{"rendered":"What Are Key Insights from Financial Prosperity Barometer Survey?"},"content":{"rendered":"<p><em>Survey throws insights into the link between prosperity, access to financial services and the role of fintech, for more than 10,000 people across 18 high growth markets. <\/em><\/p>\n<p>PayU is very proud to announce the findings of its first <a rel=\"noreferrer noopener\" aria-label=\"Financial Prosperity Barometer (opens in a new tab)\" href=\"https:\/\/corporate.payu.com\/FinancialProsperityBarometer\" target=\"_blank\">Financial Prosperity Barometer<\/a>. The landmark global report was undertaken to understand the link between perceptions of prosperity and access to financial services, in line with PayU\u2019s vision to create a world without financial borders where everyone can prosper. We wanted to understand <a href=\"https:\/\/corporate.payu.com\/sites\/com_payu_corporate\/files\/downloads\/PayU_Prosperity_Report_Digital_Version.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">what does \u2018prosperity\u2019 mean <\/a>to different people? Is its meaning the same across all the high-growth markets in which we operate?<\/p>\n<p style=\"text-align:left\">The survey was conducted across 18 markets including India, on over 10,000 people globally. Throughout this report, we have unearthed the depths of these different views on what it means to be prosperous and looked at <strong>how access to different financial services can impact them<\/strong>. The report throws up fascinating global insights such as over 75% of respondents believe that financial services can help people plan for future prosperity and 50% of believing they could not be prosperous without access to financial services. However, prosperity isn\u2019t just linked to finance, as over 30% of respondents listed \u2018being happy with your life\u2019 and \u2018good health for friends and family\u2019 as the key characteristics for defining \u2018prosperity\u2019. Only 25% of respondents feel that \u2018being wealthy\u2019 in itself is necessary for prosperity.<\/p>\n<p>The <strong>India-specific findings reveal interesting insights<\/strong>, with many respondents clearly identifying a link between access to financial services and an increase in personal prosperity. It also discloses a number of consumer trends when it comes to financial services. Some of the regional variations and interesting trends in India are:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"2655\" src=\"\/wp-content\/uploads\/2019\/11\/PayU-Infographic-06-11-2019.jpg\" alt=\"PayU Infographic\" class=\"wp-image-7321\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2019\/11\/PayU-Infographic-06-11-2019.jpg 1110w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2019\/11\/PayU-Infographic-06-11-2019-125x300.jpg 125w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2019\/11\/PayU-Infographic-06-11-2019-768x1837.jpg 768w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2019\/11\/PayU-Infographic-06-11-2019-428x1024.jpg 428w\" sizes=\"(max-width: 1110px) 100vw, 1110px\" \/><\/figure>\n<\/div>\n<ul>\n<li>Over 85% of digital Indians believe that financial services help people plan for their future prosperity<\/li>\n<li>Close to <strong>80% of them have found financial services helpful to become more prosperous<\/strong><\/li>\n<li>85% of Indians felt the government\u2019s larger role will be beneficial for accessibility to financial services<\/li>\n<li>A majority (80%) of digital Indians are confident that they know how to make good financial decisions<\/li>\n<li> Although there have been numerous conversations of the economy slowing down, the PayU Global Financial Prosperity Barometer reflects that over<strong> 77.25% are comfortable with the&nbsp;current financial state of their households <\/strong>and majority of them expect it to improve over the period of next 12 months (83.50%)<\/li>\n<li>For Indians, prosperity means much <strong>more than financial stability<\/strong>. Close to 40% of digital Indians believe that<strong> being happy, having a loving family and good health of family<\/strong> also equates to being prosperous<\/li>\n<li>Over 80% of Indian respondents felt their ease to borrow money is linked to living a more prosperous life<\/li>\n<li>40% of Indians surveyed prefer traditional bank to borrow money, with an increase in demand for borrowing money from digital money providers. Most Indians still believe that the biggest social and emotional benefit of saving and growing one\u2019s money is to be able to plan for the family\u2019s future<\/li>\n<li>Ease of Access &#8211; <strong>When it comes to ease of access to financial services a majority of respondents reported ease of access to saving and investing money. <\/strong>Of all the services, over 80% have easy access to depositing money, 79% of respondents said they had easy access to send and receive money, 74% said they found it easy to insure the property against accidents and 73% said they found it easy to access somewhere to save and grow money for the future<\/li>\n<li>Digitally inclined India &#8211; <strong>While traditional banks continue to lead as a platform for people, online platforms are becoming more &amp; more popular<\/strong>. 58% of the people surveyed used a website to transfer money, 51% used an online site to deposit money and 49% used online websites to borrow save and grow money<\/li>\n<li>There is a growing use of smartphones to access financial services &#8211; Over 55% of digital Indians interact with their financial service provider through smartphone apps to send or receive money from elsewhere<\/li>\n<\/ul>\n<blockquote class=\"wp-block-quote\"><p><strong>\u201cAt PayU, our vision is to create a world without financial borders where everyone can prosper. It is insightful and interesting to discover the strength of the relationship between access to financial services and perceptions of prosperity. For India, a few things stand out, firstly that the notion of prosperity goes beyond purchasing power and is linked to the ability to create wealth and safety nets for oneself and one\u2019s family and secondly the degree of dependence and adoption of internet technologies to access financial services. I think it shows the customer appetite for financial services and is a great opportunity for fintech players,\u201d said Anirban Mukherjee, CEO of PayU India.<\/strong><\/p><\/blockquote>\n<p>To access and download the report please click on: <a href=\"https:\/\/www.payu.pl\/sites\/com_payu_corporate\/files\/downloads\/PayU_Prosperity_Report_Digital_Version.pdf?20191106092646\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"PayU Financial Prosperity Barometer (opens in a new tab)\">PayU Financial Prosperity Barometer<\/a><\/p>\n<p>To access other materials please click on: <a rel=\"noreferrer noopener\" aria-label=\"Video (opens in a new tab)\" href=\"https:\/\/youtu.be\/1xPlMBwgcuY\" target=\"_blank\">Video <\/a>and Financial <a href=\"https:\/\/corporate.payu.com\/FinancialProsperityBarometer\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Prosperity Barometer landing page<\/a><\/p>\n<p style=\"text-align:left\">With more than 4.5 lakh merchants,&nbsp;PayU&nbsp;is India\u2019s leading all-in-one payment solution. Now to enjoy the best payment gateway experience and grow your business effortlessly,&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/onboarding.payumoney.com\/app\/account?utm_source=google&amp;utm_medium=organic&amp;utm_campaign=internal&amp;utm_content=Financial%20Prosperity%20Barometer\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/11\/signup-2.png\" alt=\"\" class=\"wp-image-7305\" width=\"253\" height=\"92\"><\/a><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Survey throws insights into the link between prosperity, access to financial services and the role of fintech, for more than 10,000 people across 18 high growth markets. PayU is very&#8230;<\/p>\n","protected":false},"author":31,"featured_media":7586,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[582],"tags":[790,791,736],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Are Key Insights from Financial Prosperity Barometer Survey? - PayU Blog<\/title>\n<meta name=\"description\" content=\"PayU announces the findings of its first Financial Prosperity Barometer. 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