{"id":5903,"date":"2019-05-09T17:24:36","date_gmt":"2019-05-09T11:54:36","guid":{"rendered":"https:\/\/blog.payumoney.com\/?p=5903"},"modified":"2021-10-11T12:24:52","modified_gmt":"2021-10-11T06:54:52","slug":"mothers-day-5-last-minute-marketing-ideas-to-boost-sales","status":"publish","type":"post","link":"https:\/\/payu.in\/blog\/mothers-day-5-last-minute-marketing-ideas-to-boost-sales\/","title":{"rendered":"Mother\u2019s Day:  5 Last-Minute Marketing Ideas To Boost Your Sales"},"content":{"rendered":"\n<p class=\"has-text-align-left\">It is Mother\u2019s Day this Sunday, May 12, and a chance for all of us celebrate the mothers in our lives and the many roles that they play at home, work and in the community! <\/p>\n\n\n\n<p class=\"has-text-align-left\">We, as an organization, are glad to have met and be associated with one such powerful woman &#8211; Vandana Chhabra. Vandana is the founder of an NGO called Vanaja Organics. The NGO aims at creating opportunities for a dignified living for underprivileged women by providing them vocational training. <\/p>\n\n\n\n<p><strong><a rel=\"noreferrer noopener\" aria-label=\"Click here (opens in a new tab)\" href=\"\/payment-gateway-for-ngo-vanaja-organics\/?utm_source=google&amp;utm_medium=organic&amp;utm_campaign=internal&amp;utm_content=Mother%E2%80%99s%20Day%3A%20%205%20Last%20Minute%20Marketing%20Ideas%20To%20Boost%20Your%20Sales\" target=\"_blank\">Click here<\/a><\/strong><strong> to read how PayU helped Vanaja Organics grow its business! <\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/onboarding.payumoney.com\/app\/account?utm_source=google&amp;utm_medium=organic&amp;utm_campaign=internal&amp;utm_content=Mother%E2%80%99s%20Day%3A%20%205%20Last%20Minute%20Marketing%20Ideas%20To%20Boost%20Your%20Sales\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/05\/signup-on-4.png\" alt=\"Sign-up-on-payUmoney\" class=\"wp-image-5904\" width=\"211\" height=\"77\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2019\/05\/signup-on-4.png 500w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2019\/05\/signup-on-4-300x109.png 300w\" sizes=\"(max-width: 211px) 100vw, 211px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Getting back to Mother\u2019s Day celebrations, this is the opportune time for <strong><a href=\"\/blog\/low-investment-online-business-ideas\/?utm_source=google&amp;utm_medium=organic&amp;utm_campaign=internal&amp;utm_content=Mother%E2%80%99s%20Day%3A%20%205%20Last%20Minute%20Marketing%20Ideas%20To%20Boost%20Your%20Sales\">online businesses<\/a><\/strong> to kick their Mother\u2019s Day marketing efforts a notch higher. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>According to data, one-third of Mother\u2019s Day shoppers wait until a week before to make their online purchases, while 18 percent hold off until the last 48-hours. <\/strong><\/p><\/blockquote>\n\n\n\n<p>So, don\u2019t worry if you haven\u2019t started with your Mother\u2019s Day marketing yet! It\u2019s still not too late. You have time between now and Sunday to target the Mother\u2019s Day crowd and increase your sales. People like to do last-minute shopping. Here are five easy &amp; quick marketing ideas to connect with your last-minute online shoppers:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/D0ttGcs4R20\n<\/div><\/figure>\n\n\n\n<p class=\"has-light-green-cyan-color has-text-color has-medium-font-size\"><strong>1. Create Special Deals for Mother\u2019s Day and Promote them Extensively <\/strong><\/p>\n\n\n\n<p>Creating promo codes, coupons or special deals for Mother\u2019s day could be a great way of grabbing your audience\u2019s attention and increase your sales. People love discounts! Therefore, you could offer them a discount on your existing products through coupons. Also, creating coupons would not take you much time. You can either get a page designed in-house terming your special deals or create a custom promo code using various online coupon makers. <\/p>\n\n\n\n<p>Read more on <a href=\"\/beginners-guide-to-coupon-marketing-strategy\/?utm_source=google&amp;utm_medium=organic&amp;utm_campaign=internal&amp;utm_content=Mother%E2%80%99s%20Day%3A%20%205%20Last%20Minute%20Marketing%20Ideas%20To%20Boost%20Your%20Sales\">Beginner\u2019s Guide To Coupon Marketing Strategy&nbsp;<\/a>here.<\/p>\n\n\n\n<p>However, after you have created the special deals, it is essential that you promote them both online and offline. You can start with promoting your special deals on <strong>social media i.e. Facebook, <a href=\"\/instagram-for-business\/?utm_source=google&amp;utm_medium=organic&amp;utm_campaign=internal&amp;utm_content=Mother%E2%80%99s%20Day%3A%20%205%20Last%20Minute%20Marketing%20Ideas%20To%20Boost%20Your%20Sales\">Instagram<\/a><\/strong>, Twitter and also on various groups created specifically for Mother\u2019s Day. <\/p>\n\n\n\n<p>Also, you could promote it prominently on the <strong>landing page of your website<\/strong> so that it is the first thing that people notice after coming to your site. You could also use <strong>web push notifications<\/strong> to bring it to your customer\u2019s notice. &nbsp;Another way could be of sending <strong>push text messages<\/strong> to your database as SMSes boast amazing opening rates. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"997\" src=\"\/wp-content\/uploads\/2019\/05\/1.0-2.jpg\" alt=\"Marketing_Ideas_Mothers_Day_SMSes\" class=\"wp-image-6003\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2019\/05\/1.0-2.jpg 580w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2019\/05\/1.0-2-175x300.jpg 175w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-light-green-cyan-color has-text-color has-medium-font-size\"><strong>2. Make Good Use of Online Forums  <\/strong><\/p>\n\n\n\n<p>There are many online forums like Reddit, Google+ and others. You could join some of these online forums, wish the mothers and offer your products or services, wherever relevant. To win the audience on these online forums, make sure you have quality content and post it only to extreme niches. <\/p>\n\n\n\n<p>For instance, in Reddit, you will find, subreddits that will give you an idea of some of the narrowest and specific interests. You can find such subreddits for Mother\u2019s Day and make good use of it! You could cash in on self-gifting too! <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"997\" height=\"638\" src=\"\/wp-content\/uploads\/2019\/05\/2.png\" alt=\"Marketing_Ideas_Using_Online_Forums_Reddit\" class=\"wp-image-5963\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2019\/05\/2.png 997w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2019\/05\/2-300x192.png 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2019\/05\/2-768x491.png 768w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-light-green-cyan-color has-text-color has-medium-font-size\"><strong>3. Make an Eye-Catchy Infographic<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>According to data, infographics can increase web traffic by up to 12%.<\/strong> <\/p><\/blockquote>\n\n\n\n<p>Make a small infographic around Mother\u2019s Day that has easy-to-digest information of what you intend to do or offer them and circulate it on social media. Creating a small infographic would not take much time. You could hire a designer for a day or Do-It-Yourself! Also, you could post the infographic on Pinterest, as many people go there to look out for options!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/05\/3-2.jpg\" alt=\"Marketing_Ideas_Create_Small_Infographics\" class=\"wp-image-5970\" width=\"500\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2019\/05\/3-2.jpg 600w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2019\/05\/3-2-225x300.jpg 225w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-light-green-cyan-color has-text-color has-medium-font-size\"><strong>4. Run a Contest on Social Media <\/strong><\/p>\n\n\n\n<p>People love free gifts! You can create a contest for people to post photos of them with their mothers or children and win exciting prices. You could also give them a voucher and ask them to visit your store for shopping, this Mother\u2019s Day! There are chances that people will come to your store after winning vouchers or participating in the contest. You will then get a chance to showcase your other products and service, increase reach and boost your sales too.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/05\/4-1.png\" alt=\"Marketing_Ideas_Contest_on_Social_Media\" class=\"wp-image-5973\" width=\"500\" height=\"600\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-light-green-cyan-color has-text-color has-medium-font-size\"><strong>5. Offer Free Shipping or a Click and Get Service<\/strong> <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>According to reports*, 9 out of 10 consumers admit that free shipping is the number one incentive to shop online more. <\/strong><\/p><\/blockquote>\n\n\n\n<p>Also, since nobody wants to give overdue gifts, you can make your business stand out by offering free shipping (or at discounted rates) to make sure your customers give the perfect gift at the right time and are happy! Take a glance at how Aveda does it for its customers!<\/p>\n\n\n\n<p>Also, if your target audience is in your proximity, you could ask them to order for their Mother\u2019s Day gift online, or come and check your store and get the gift delivered at home, at the time they want, for free. You could also offer mid-night deliveries to your customers.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"457\" src=\"\/wp-content\/uploads\/2019\/05\/5-1.jpg\" alt=\"Marketing_Ideas_Mothers_day_Free_Shipping\" class=\"wp-image-5978\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2019\/05\/5-1.jpg 1024w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2019\/05\/5-1-300x134.jpg 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2019\/05\/5-1-768x343.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion <\/strong><\/h2>\n\n\n\n<p>While we talk of mothers and their special day, it is interesting to share that Mother\u2019s Day is the most searched keyword in India for the last 5 years. Don\u2019t believe us? Well, Google trends tell us so. Have a look! <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/05\/6-1024x509.jpg\" alt=\"Google-trends-mothers-day\" class=\"wp-image-5911\" width=\"800\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2019\/05\/6-1024x509.jpg 1024w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2019\/05\/6-300x149.jpg 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2019\/05\/6-768x382.jpg 768w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2019\/05\/6.jpg 1236w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>This is one of the reasons why you should consider having great campaigns around Mother\u2019s Day (if you haven\u2019t already). Mother\u2019s Day could be a big sales opportunity for online retailers. Work not only on attracting new customers but also on delighting the existing ones with your products and services. Most importantly, think of it as a special day and a chance to grow your business.<\/p>\n\n\n\n<p>If you are an online retailer looking to provide your customers with the best online shopping experience, sign up on <strong><a href=\"https:\/\/onboarding.payumoney.com\/app\/account?utm_source=google&amp;utm_medium=organic&amp;utm_campaign=internal&amp;utm_content=Mother%E2%80%99s%20Day%3A%20%205%20Last%20Minute%20Marketing%20Ideas%20To%20Boost%20Your%20Sales\">PayUmoney<\/a><\/strong> for making your online payments smooth and hassle-free. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is Mother\u2019s Day this Sunday, May 12, and a chance for all of us celebrate the mothers in our lives and the many roles that they play at home,&#8230;<\/p>\n","protected":false},"author":31,"featured_media":5920,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[584],"tags":[715,617,701,702,654,704,700],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mother\u2019s Day: 5 Last-Minute Marketing Ideas To Boost Your Sales - PayU Blog<\/title>\n<meta name=\"description\" content=\"Mother\u2019s Day could be a big sales opportunity for online retailers.Online retailers should think of it as a special day and a chance to grow their business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/payu.in\/blog\/mothers-day-5-last-minute-marketing-ideas-to-boost-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mother\u2019s Day: 5 Last-Minute Marketing Ideas To Boost Your Sales - PayU Blog\" \/>\n<meta property=\"og:description\" content=\"Mother\u2019s Day could be a big sales opportunity for online retailers.Online retailers should think of it as a special day and a chance to grow their business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/payu.in\/blog\/mothers-day-5-last-minute-marketing-ideas-to-boost-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"PayU Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PayUind\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/megha.talwar.73\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-09T11:54:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-11T06:54:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2019\/05\/74717e95-ce4e-4a0f-818e-702bcb95fce4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"749\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Megha Laroia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@meghatalwar88\" \/>\n<meta name=\"twitter:site\" content=\"@payuind\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megha Laroia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/payu.in\/blog\/mothers-day-5-last-minute-marketing-ideas-to-boost-sales\/\",\"url\":\"https:\/\/payu.in\/blog\/mothers-day-5-last-minute-marketing-ideas-to-boost-sales\/\",\"name\":\"Mother\u2019s Day: 5 Last-Minute Marketing Ideas To Boost Your Sales - PayU Blog\",\"isPartOf\":{\"@id\":\"https:\/\/payu.in\/blog\/#website\"},\"datePublished\":\"2019-05-09T11:54:36+00:00\",\"dateModified\":\"2021-10-11T06:54:52+00:00\",\"author\":{\"@id\":\"https:\/\/payu.in\/blog\/#\/schema\/person\/b0207ff4f977bf3d4f784c2bd8efaf84\"},\"description\":\"Mother\u2019s Day could be a big sales opportunity for online retailers.Online retailers should think of it as a special day and a chance to grow their business.\",\"breadcrumb\":{\"@id\":\"https:\/\/payu.in\/blog\/mothers-day-5-last-minute-marketing-ideas-to-boost-sales\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/payu.in\/blog\/mothers-day-5-last-minute-marketing-ideas-to-boost-sales\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/payu.in\/blog\/mothers-day-5-last-minute-marketing-ideas-to-boost-sales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/payu.in\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing &amp; 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