{"id":4069,"date":"2018-08-02T16:00:31","date_gmt":"2018-08-02T10:30:31","guid":{"rendered":"https:\/\/blog.payumoney.com\/?p=4069"},"modified":"2020-06-28T16:21:24","modified_gmt":"2020-06-28T10:51:24","slug":"how-businesses-can-make-big-using-coupon-marketing","status":"publish","type":"post","link":"https:\/\/payu.in\/blog\/how-businesses-can-make-big-using-coupon-marketing\/","title":{"rendered":"How Businesses Can Make It Big Using Coupon Marketing"},"content":{"rendered":"<p style=\"text-align: justify;\">Coupon marketing has become an integral part of any online business. Coupons were originally invented as a tool for marketers and buyers to attract customers to increase sales. In today&#8217;s online market, coupons have gone through a total revamp. The modern day coupon are mostly eco-friendly, easy to use and promising! Statistics reveal that 88% of shoppers use at least one coupon in the span of three months. Coupon marketing comes in various forms, ways and interesting ways of execution. Read this blog to get a detailed guide on everything you need to know about coupon marketing for business.<\/p>\n<p style=\"text-align: justify;\">Today, many leading online and offline companies across the globe make use of coupon marketing and discounts. Since we know, coupon marketing is not a\u00a0modern-day\u00a0phenomenon.\u00a0It has\u00a0been around since the launch of the first paper coupon by\u00a0Coca-Cola in 1887.<\/p>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/07\/1887-Coupon-1.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4123 size-full\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/07\/1887-Coupon-1.jpg\" alt=\"coupon marketing\" width=\"540\" height=\"232\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/1887-Coupon-1.jpg 540w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/1887-Coupon-1-300x129.jpg 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">India too has a classic coupon marketing case study of coupon marketing used by a leading e-tailing brand (name not to be disclosed). Initially, the founders\u00a0of this\u00a0company\u00a0started their own business back in 2010. In the first three itself, they sold around 15,000 coupons! It is possible to achieve such numbers in the Indian market only with efficient coupon marketing\u00a0ideas. So what was the big idea? They kick-started as a coupon oriented business and soon introduced referral programs on various commodities they sold.\u00a0Apart from this, they also launched &#8216;Get your first deal free&#8217; offer among many other promotional events where they made efficient use of coupon marketing. \u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/bit.ly\/2AtcVG2\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3619\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/06\/CTA.png\" alt=\"Coupon marketing\" width=\"244\" height=\"89\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA.png 500w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA-300x109.png 300w\" sizes=\"(max-width: 244px) 100vw, 244px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\"><b>Coupon Marketing Statistics\u00a0<\/b><\/span><\/h2>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/iPLcXu9DjNa0S\" width=\"900\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span> <\/iframe><\/p>\n<p style=\"text-align: justify;\">Coupon marketing has seen a roller coaster ride of evolution over years! Ranging from the paper coupons to digital ones, it has\u00a0seen it all \u2013 the immense success, the wrongs, and even the odds!\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">Talking about Indian upbringing, &#8220;Money Saving&#8221; is a not a strategy. Rather, it is a mindset and this mindset can never be ignored. Hence, with the heavy use of coupons and discounts, the year\u00a0<\/span>2013-2015 saw a sudden growth of 13% to 65% in buying trends.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>As predicted by the experts, \u00a02020 will witness the global mobile coupon marketing \u00a0growth rate rise up to 73% +.<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Some leading research suggests that:<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Grocery stores (41%), departmental stores (41%) and clothing stores (39%) are the most popular locations for coupon redemptions<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">77% of mobile users said that surprise points or rewards, birthday\/ anniversary discounts\u00a0leave\u00a0a very positive impact on their brand loyalty<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">71% of consumers followed their\u00a0favorite\u00a0brands on social media to get coupons<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\">44% of customers say that getting promotional offers via social media influences their online shopping\u00a0behavior<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/X6JchaJE4wk\" width=\"900\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\"><b>Types\u00a0<\/b><b>Of<\/b><b>\u00a0Discounts &amp; Coupon Marketing\u00a0<\/b>\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\">There are umpteen number of\u00a0discounts, offers and coupons\u00a0modern-day marketers have at their disposal.\u00a0 Let&#8217;s\u00a0take a look\u00a0at some frequently used ones:\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b>Free Gift<\/b><\/h3>\n<p>A\u00a0gift with any purchase can be the\u00a0best way to provide additional value to your customers. When used strategically, it can be used to\u00a0increase sales too, because who does not like to avail free gifts!\u00a0\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b>Scaling<\/b><\/h3>\n<p>As the name suggests, here the customer&#8217;s\u00a0interest decides the discount value.\u00a0For example: Buy 1 formal shirt and get 1 towel free<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b>Tiering<\/b><\/h3>\n<p>This means that customer&#8217;s discount depends on how much he\/she spends.\u00a0For example: Shop worth\u00a0Rs.\u00a05000 and get 15% off. Read our blog on<a href=\"http:\/\/bit.ly\/2AtUMbw\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #43c6ac;\">\u00a07 quick steps of\u00a0product pricing<\/span><\/strong><\/a>\u00a0for more details on tier pricing.<\/p>\n<h3><strong>Percentage-Based<\/strong><b> Discount<\/b><\/h3>\n<p>This is the most popular way to offer discounts. This includes\u00a0offering\u00a0a small percentage like 10%- 20% off on products to drive sales and clear\u00a0the old\u00a0stock.\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b>Showing Customer Appreciation<\/b><\/h3>\n<p>Loyal customers are your business&#8217;s best friend. Send out coupons to them and\u00a0let them come back to you!<\/p>\n<p style=\"text-align: justify;\"><strong>Some most\u00a0common and\u00a0effective ways\u00a0to maintain customer loyalty,\u00a0acquisition\u00a0and conversions\u00a0include:\u00a0<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Monthly discounts<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li>Pre-launch\u00a0offers<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li>Event attendance offers<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li>Referral promos<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li>Minimum purchase discounts etc.\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/07\/Infograpic1-2-1.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4121 \" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/07\/Infograpic1-2-1-457x1024.png\" alt=\"Coupon Marketing\" width=\"529\" height=\"1185\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/Infograpic1-2-1-457x1024.png 457w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/Infograpic1-2-1-134x300.png 134w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/Infograpic1-2-1-768x1722.png 768w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/Infograpic1-2-1.png 1428w\" sizes=\"(max-width: 529px) 100vw, 529px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\"><b>Best Platforms For\u00a0<\/b><b>Discount &amp; Coupon Marketing<\/b><\/span><\/h2>\n<p style=\"text-align: justify;\">Coupon marketing and discounts have the power to\u00a0accelerate\u00a0your business growth 10x. But this is true and possible only with the right targeting and right platforms. Before\u00a0you\u00a0layout your coupon marketing campaign, you need to check these primary things:\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">who your audiences are?<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">their profession &amp; age group<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\">interest, demographics, and preferences\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Apart from the ones listed above, choosing the correct platform for coupon marketing also equally important. We have listed down a few trending platforms you can use :<\/p>\n<h3 style=\"text-align: justify;\"><b>Social Media<\/b><\/h3>\n<p style=\"text-align: justify;\">Since the advent of social media, the first thing that strikes into our minds is hosting\u00a0coupons\u00a0there. No doubt, statistics reveal high success rates of social media coupon marketing. Facebook ads can be a good channel to target the right audience. Instagram&#8217;s business profiles\u00a0show\u00a0an insight of your audience- run ads on Instagram and make a way through the most used\u00a0photo\u00a0sharing app!\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>E-mails<\/b><\/h3>\n<p style=\"text-align: justify;\">E-mailers are the best form of communication for any business. They are personal, open and direct. Statistics show that on an average 20% emails are opened every day globally across various industries. Make the most of email marketing by sending follow up or trigger emails to your database regarding offers, discounts, deals, and coupons.<\/p>\n<h3 style=\"text-align: justify;\"><b>SMS:<\/b><\/h3>\n<p style=\"text-align: justify;\">SMS still gives best recalls. Imagine you getting SMS from\u00a0airlines\u00a0service providers\u00a0saying that they have 80% off on the next flight you book.\u00a0At first, you ignore this message.\u00a0You get the same\u00a0SMS again. Most importantly, since there is a recall, you will make it a point to visit\u00a0their website. That\u00a0is\u00a0it! SMS marketing, if pitched in\u00a0the right manner can prove out to be a gem.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>Other Media Channels<\/b><\/h3>\n<p style=\"text-align: justify;\">As the internet\u00a0maybe\u00a0difficult to access in the extreme interiors or far off places in the countries, going offline is a good option as well. Print media like newspapers, periodicals etc. and outdoor advertising have a stronghold in such places. As their expenses are on a lower side when compared to Tier 1 or 2 cities, discounts and coupon marketing works best.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><b><i>Pro-<\/i><\/b><b><i>Tip:<\/i><\/b>\u00a0Choose the right platform for the right product. Offers on FMCG will perform well when hosted on Radio or Television but an offer on\u00a0an online\u00a0merchandise\u00a0might\u00a0not!\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\"><b>Best Practices For Coupon Marketing <\/b><\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Use bold, commanding &amp; specific Headlines<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">Use illustrations &amp; photographs<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\">Sell the benefits, not the features<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\">Make the best use of white spaces<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\">Mention your logo in the coupon<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\">Use words like- free,\u00a0guarantee, money, now etc.<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\">Capture the customer database efficiently<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\">DO NOT stop after the\u00a0offer!\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\"><b>Pros And Cons<\/b>\u00a0Of Coupon Marketing\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\">Everything\u00a0comes with\u00a0a\u00a0two-fold modeling.\u00a0So\u00a0does coupon marketing for your business.\u00a0 On one hand, generating sales is a priority and on the other hand, keeping the loyalty loyal is a recurring call to maintain. The pros and cons of coupon marketing needs a bit of attention as well.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/07\/Pros-and-Cons-of-Coupon-Marketing.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4131 size-full\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/07\/Pros-and-Cons-of-Coupon-Marketing.png\" alt=\"coupon marketing\" width=\"409\" height=\"124\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/Pros-and-Cons-of-Coupon-Marketing.png 409w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/Pros-and-Cons-of-Coupon-Marketing-300x91.png 300w\" sizes=\"(max-width: 409px) 100vw, 409px\" \/><\/a><\/p>\n<h2><span style=\"color: #43c6ac;\">Coupon Marketing Summed Up<\/span><\/h2>\n<p style=\"text-align: justify;\">Weaving all the dots together,\u00a0we can say that offers and discounts are not right for every business! The\u00a0pre-requisites\u00a0for a successful coupon marketing\u00a0campaign are: a clear goal in mind, a firm understanding of the product\/ brand and the willingness to take\u00a0risks\u00a0and experiment.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0 Like the case study mentioned above, when coupon marketing is done in its best form, it can leverage your business by 10x. It is an unsaid goal of any growing business to increase sales, widen the userbase and onboard new customers. Coupon marketing proves to be a golden key to unlock all that your business needs!\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">With all your marketing efforts for your business in place, it\u2019s a good idea to have an all \u2013 in- one payment solution in place as well. Now to enjoy the best payment gateway experience and grow your business effortlessly!<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/bit.ly\/2AtcVG2\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3619\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/06\/CTA.png\" alt=\"coupon marketing\" width=\"225\" height=\"82\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA.png 500w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA-300x109.png 300w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coupon marketing has become an integral part of any online business. Coupons were originally invented as a tool for marketers and buyers to attract customers to increase sales. In today&#8217;s&#8230;<\/p>\n","protected":false},"author":39,"featured_media":4122,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[584],"tags":[638,635,617,645,631],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Businesses Can Make It Big Using Coupon Marketing - PayU Blog<\/title>\n<meta name=\"description\" content=\"Coupon marketing and discounts have power to\u00a0accelerate\u00a0your business growth 10x. But this is true and possible only with the right targeting &amp; platform.\u00a0\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/payu.in\/blog\/how-businesses-can-make-big-using-coupon-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Businesses Can Make It Big Using Coupon Marketing\" \/>\n<meta property=\"og:description\" content=\"Coupon marketing and discounts have power to\u00a0accelerate\u00a0your business growth 10x. But this is true and possible only with the right targeting and right platforms. It is predicted that the global mobile coupons marketing will\u00a0cross an annual growth rate\u00a0of\u00a0more than 73% by 2020.\u00a0\u00a0 Read more about Coupon Marketing by reading this blog!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/payu.in\/blog\/how-businesses-can-make-big-using-coupon-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"PayU Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PayUind\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-02T10:30:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-28T10:51:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/Blog-Cover1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"752\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Khushali Shah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How Businesses Can Make It Big Using Coupon Marketing\" \/>\n<meta name=\"twitter:description\" content=\"Coupon marketing and discounts have power to\u00a0accelerate\u00a0your business growth 10x. But this is true and possible only with the right targeting and right platforms. It is predicted that the global mobile coupons marketing will\u00a0cross an annual growth rate\u00a0of\u00a0more than 73% by 2020.\u00a0\u00a0 Read more about Coupon Marketing by reading this blog!\" \/>\n<meta name=\"twitter:creator\" content=\"@payuind\" \/>\n<meta name=\"twitter:site\" content=\"@payuind\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Khushali Shah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/payu.in\/blog\/how-businesses-can-make-big-using-coupon-marketing\/\",\"url\":\"https:\/\/payu.in\/blog\/how-businesses-can-make-big-using-coupon-marketing\/\",\"name\":\"How Businesses Can Make It Big Using Coupon Marketing - PayU Blog\",\"isPartOf\":{\"@id\":\"https:\/\/payu.in\/blog\/#website\"},\"datePublished\":\"2018-08-02T10:30:31+00:00\",\"dateModified\":\"2020-06-28T10:51:24+00:00\",\"author\":{\"@id\":\"https:\/\/payu.in\/blog\/#\/schema\/person\/09b94b2fec1c4627367f2371b27294ad\"},\"description\":\"Coupon marketing and discounts have power to\u00a0accelerate\u00a0your business growth 10x. But this is true and possible only with the right targeting & platform.\u00a0\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/payu.in\/blog\/how-businesses-can-make-big-using-coupon-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/payu.in\/blog\/how-businesses-can-make-big-using-coupon-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/payu.in\/blog\/how-businesses-can-make-big-using-coupon-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/payu.in\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing &amp; Sales\",\"item\":\"https:\/\/payu.in\/blog\/category\/marketing-sales\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How Businesses Can Make It Big Using Coupon Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/payu.in\/blog\/#website\",\"url\":\"https:\/\/payu.in\/blog\/\",\"name\":\"PayU Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/payu.in\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/payu.in\/blog\/#\/schema\/person\/09b94b2fec1c4627367f2371b27294ad\",\"name\":\"Khushali Shah\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/payu.in\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/922fff2333b6cbaae76acd2cb3a18787?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/922fff2333b6cbaae76acd2cb3a18787?s=96&d=mm&r=g\",\"caption\":\"Khushali Shah\"},\"url\":\"https:\/\/payu.in\/blog\/author\/khushali\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Businesses Can Make It Big Using Coupon Marketing - PayU Blog","description":"Coupon marketing and discounts have power to\u00a0accelerate\u00a0your business growth 10x. But this is true and possible only with the right targeting & platform.\u00a0\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/payu.in\/blog\/how-businesses-can-make-big-using-coupon-marketing\/","og_locale":"en_US","og_type":"article","og_title":"How Businesses Can Make It Big Using Coupon Marketing","og_description":"Coupon marketing and discounts have power to\u00a0accelerate\u00a0your business growth 10x. But this is true and possible only with the right targeting and right platforms. It is predicted that the global mobile coupons marketing will\u00a0cross an annual growth rate\u00a0of\u00a0more than 73% by 2020.\u00a0\u00a0 Read more about Coupon Marketing by reading this blog!","og_url":"https:\/\/payu.in\/blog\/how-businesses-can-make-big-using-coupon-marketing\/","og_site_name":"PayU Blog","article_publisher":"https:\/\/www.facebook.com\/PayUind\/","article_published_time":"2018-08-02T10:30:31+00:00","article_modified_time":"2020-06-28T10:51:24+00:00","og_image":[{"width":752,"height":440,"url":"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/Blog-Cover1-1.png","type":"image\/png"}],"author":"Khushali Shah","twitter_card":"summary_large_image","twitter_title":"How Businesses Can Make It Big Using Coupon Marketing","twitter_description":"Coupon marketing and discounts have power to\u00a0accelerate\u00a0your business growth 10x. But this is true and possible only with the right targeting and right platforms. It is predicted that the global mobile coupons marketing will\u00a0cross an annual growth rate\u00a0of\u00a0more than 73% by 2020.\u00a0\u00a0 Read more about Coupon Marketing by reading this blog!","twitter_creator":"@payuind","twitter_site":"@payuind","twitter_misc":{"Written by":"Khushali Shah","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/payu.in\/blog\/how-businesses-can-make-big-using-coupon-marketing\/","url":"https:\/\/payu.in\/blog\/how-businesses-can-make-big-using-coupon-marketing\/","name":"How Businesses Can Make It Big Using Coupon Marketing - PayU Blog","isPartOf":{"@id":"https:\/\/payu.in\/blog\/#website"},"datePublished":"2018-08-02T10:30:31+00:00","dateModified":"2020-06-28T10:51:24+00:00","author":{"@id":"https:\/\/payu.in\/blog\/#\/schema\/person\/09b94b2fec1c4627367f2371b27294ad"},"description":"Coupon marketing and discounts have power to\u00a0accelerate\u00a0your business growth 10x. But this is true and possible only with the right targeting & platform.\u00a0\u00a0","breadcrumb":{"@id":"https:\/\/payu.in\/blog\/how-businesses-can-make-big-using-coupon-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/payu.in\/blog\/how-businesses-can-make-big-using-coupon-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/payu.in\/blog\/how-businesses-can-make-big-using-coupon-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/payu.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing &amp; Sales","item":"https:\/\/payu.in\/blog\/category\/marketing-sales\/"},{"@type":"ListItem","position":3,"name":"How Businesses Can Make It Big Using Coupon Marketing"}]},{"@type":"WebSite","@id":"https:\/\/payu.in\/blog\/#website","url":"https:\/\/payu.in\/blog\/","name":"PayU Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/payu.in\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/payu.in\/blog\/#\/schema\/person\/09b94b2fec1c4627367f2371b27294ad","name":"Khushali Shah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/payu.in\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/922fff2333b6cbaae76acd2cb3a18787?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/922fff2333b6cbaae76acd2cb3a18787?s=96&d=mm&r=g","caption":"Khushali Shah"},"url":"https:\/\/payu.in\/blog\/author\/khushali\/"}]}},"_links":{"self":[{"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/posts\/4069"}],"collection":[{"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/comments?post=4069"}],"version-history":[{"count":31,"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/posts\/4069\/revisions"}],"predecessor-version":[{"id":4687,"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/posts\/4069\/revisions\/4687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/media\/4122"}],"wp:attachment":[{"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/media?parent=4069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/categories?post=4069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/payu.in\/blog\/wp-json\/wp\/v2\/tags?post=4069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}