{"id":406,"date":"2016-01-25T11:22:32","date_gmt":"2016-01-25T05:52:32","guid":{"rendered":"http:\/\/blog.payumoney.com\/?p=406"},"modified":"2022-05-13T12:42:32","modified_gmt":"2022-05-13T07:12:32","slug":"sme-growth-how-one-of-the-oldest-furniture-brands-in-maharashtra-grew-online","status":"publish","type":"post","link":"https:\/\/payu.in\/blog\/sme-growth-how-one-of-the-oldest-furniture-brands-in-maharashtra-grew-online\/","title":{"rendered":"SME growth: how one of the oldest furniture brands in Maharashtra grew online?"},"content":{"rendered":"<p><span style=\"color: #000000;\">Every growth story is inspiring. At <a href=\"https:\/\/payu.in\/\">PayU<\/a> it becomes all the more incredible when a traditional business takes the call to adopt technology &amp; start transacting online.<\/span><\/p>\n<p><span style=\"color: #000000;\">The growth story of Ekbote Logs &amp; Lumbers Pvt. Ltd.\u00a0stands as an example for many more offline businesses to grow online.<\/span><\/p>\n<p><span style=\"color: #000000;\">Ekbote&#8217;s online business is powered by <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/shoptimize.in\/\" target=\"_blank\" rel=\"noopener\">Shoptimize<\/a><\/span>, a proud PayU partner.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Background<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">Ekbote Furniture is one of the oldest furniture manufacturing brands in Maharashtra and has showcased impeccable quality, outstanding growth and advanced furniture styles since 1960s. They have retail outlets in Pune, Mumbai, Kolhapur, Bangalore and Chennai.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>What made Ekbote go online?<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Ekbote Furniture has been a very well established and reputed player in Maharashtra. They have\u00a0proven quality, leadership in product prices also and command a premium. They fiddled around with e-commerce for six months, but not in a fully invested manner. There were two primary motivators for them to launch their online business to take on competition.<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">The advent, preliminary success and VC interest in\u00a0online only players like Urban Ladder, Pepperfry and Fab Furnish proved the fact that there is potential for home furnishing as a category to do well. Plus, Ekbote Furniture, being a manufacturer, was higher up the value chain and had the potential to do better monetarily, and this made great economic sense.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000000;\">The foot fall that Ekbote Furniture\u2019s retail outlets used to attract was on a steady decline. Moreover, the reduced foot fall also did not result in conversions due to premium prices<\/span><\/li>\n<\/ul>\n<p><strong><span style=\"color: #000000;\">The revamped online strategy<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">Being an offline business\u00a0Ekbote had many questions around<\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\">How will they get payments?<\/span><\/li>\n<li><span style=\"color: #000000;\">What happens if a customer ever asks for replacement etc.?<\/span><\/li>\n<li><span style=\"color: #000000;\">Who will help them with E-commerce technology?<\/span><\/li>\n<\/ol>\n<p><strong><span style=\"color: #000000;\">PayU and Shoptimize powered Ekbote&#8217;s online store. They were able to start transacting on day 1 with the pre-integrated PayU payment gateway with Shoptimize.<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #000000;\">Shoptimize created a\u00a0state of the art e-commerce website in terms of design and functionality to take the online only start-ups head on.<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">They also\u00a0introduced differentiated features like 360 degree rotation of products to give the end consumer an \u2018in-store like\u2019 shopping experience. Other differentiators included the introduction of a B2B sales channel where existing dealers of Ekbote Furniture would be able to act as online resellers through the same website.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Growth plans ahead<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">Ekbote&#8217;s online foray has worked well to inspire them to reduce focus on the offline channel &amp; host exclusive products for the online channel with competitive prices. They currently spend well on online and offline marketing and plan to continue that in the future. Initial results have confirmed the fact that the revamped online strategy was right on target.<\/span><\/p>\n<p><span style=\"color: #000000;\">PayU and Shoptimize are partners in Growth for SMEs &amp; Startups in India. To begin your e-commerce journey now, <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"http:\/\/partner.payu.in\/refer_yourself\/shoptimize\/c2c80c9b2e7212108fae4dfe2b8378b0ba29ced7\" target=\"_blank\" rel=\"noopener\">Refer Yourself here<\/a><\/strong><\/span>.<\/span><\/p>\n<p><a href=\"http:\/\/partner.payu.in\/refer_yourself\/shoptimize\/c2c80c9b2e7212108fae4dfe2b8378b0ba29ced7\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-408\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2016\/01\/PayUmoney-Shoptimize-Go-Online-1.png\" alt=\"PayUmoney Shoptimize Go Online\" width=\"612\" height=\"414\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/01\/PayUmoney-Shoptimize-Go-Online-1.png 612w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2016\/01\/PayUmoney-Shoptimize-Go-Online-1-300x203.png 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every growth story is inspiring. At PayU it becomes all the more incredible when a traditional business takes the call to adopt technology &amp; start transacting online. The growth story&#8230;<\/p>\n","protected":false},"author":10,"featured_media":413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[585],"tags":[616,635,634,630,633],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ekbote Furniture - Here&#039;s How Maharashtra&#039;s Oldest Furtniture Business Grew Online<\/title>\n<meta name=\"description\" content=\"PayU and Shoptimize powered Ekbote\u2019s online store. They were able to start transacting on day 1 with the pre-integrated PayU payment gateway with Shoptimize. Read more here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/payu.in\/blog\/sme-growth-how-one-of-the-oldest-furniture-brands-in-maharashtra-grew-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ekbote Furniture - Here&#039;s How Maharashtra&#039;s Oldest Furtniture Business Grew Online\" \/>\n<meta property=\"og:description\" content=\"PayU and Shoptimize powered Ekbote\u2019s online store. They were able to start transacting on day 1 with the pre-integrated PayU payment gateway with Shoptimize. 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