{"id":3930,"date":"2018-07-12T18:09:26","date_gmt":"2018-07-12T12:39:26","guid":{"rendered":"https:\/\/blog.payumoney.com\/?p=3930"},"modified":"2020-06-28T15:35:22","modified_gmt":"2020-06-28T10:05:22","slug":"payu-customer-retention-2018event","status":"publish","type":"post","link":"https:\/\/payu.in\/blog\/payu-customer-retention-2018event\/","title":{"rendered":"[Streaming LIVE] PayU Event: Customer Retention 2018"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: justify;\">&#8220;It is not an organization department or a function in the company.\u00a0It is a mindset everyone has to have within a company to strive for the customer getting the value that you promise them. That&#8217;s how customer success really works!&#8221; &#8211; Sameer Goel, Co-founder, Austin Monks<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">With these powerful words, we concluded\u00a0our first\u00a0show up on Customer Retention 2018. Over time, while hosting <span style=\"color: #43c6ac;\"><strong><a style=\"color: #43c6ac;\" href=\"https:\/\/www.facebook.com\/upstartncodeup\/?utm_source=contentretentionevent&amp;utm_medium=blog\" target=\"_blank\" rel=\"noopener\">UpStart &amp; CodeUp<\/a><\/strong><\/span> events and interacting with the crowd, we realized that people want more in-depth sessions from our end. Soon, we went on to work on this realization and marked a few important points:<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">Businesses (startups or established) have a few essentials parameters\u00a0to measure\u00a0successful:<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Money<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">Customers <span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\">Sales<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Customers seemed to be the heroes amongst these three essentials as, all businesses need customers to function at their optimal best and thus we freezed the event topic as: <strong>Customer Retention<\/strong>. Businesses generally run behind acquiring new customers but falter to retain what they already have. Customer retention talks about this aspect of the customer relationship \u2013 &#8216;retention&#8217;. <span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">Once all the event\u00a0formalities were completed, we kickstarted the\u00a0event by first introducing the knowledge enriched speakers.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/07\/customer-retention-2018-event-speakers.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3932 size-large\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/07\/customer-retention-2018-event-speakers-1024x768.jpg\" alt=\"customer retention\" width=\"747\" height=\"560\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/customer-retention-2018-event-speakers-1024x768.jpg 1024w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/customer-retention-2018-event-speakers-300x225.jpg 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/customer-retention-2018-event-speakers-768x576.jpg 768w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>(L-R: Kumar Setu, Abhishek Ayyagari, Isha Sapra, Sameer Goel &amp; Saurabh Garg)<\/em><\/p>\n<h3 style=\"text-align: justify;\"><b>Speakers for Customer Retention 2018, Bangalore:<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<ol>\n<li>Isha Sapra, Head Customer Relationship Management, Tanishq<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li>Saurabh Garg, Co-Founder &amp; CBO, NoBroker.in<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li>Abhishek Ayyagari, Vice President, Product, PayU<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li>Kumar Setu, Co-Founder, Petoo.in<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li>Sameer Goel, Co-Founder, Austin Monks<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">In this write-up, we bring you crisp insights into Customer Retention 2018.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\">Session 1: CX, The X Factor Of Business Strategy by Isha Sapra\u00a0<\/span><\/h2>\n<blockquote>\n<p style=\"text-align: justify;\">&#8220;You can train people for skills, but not for right attitude\u00a0&#8221;\u00a0&#8211;\u00a0Isha Sapra, Head Customer Relationship Management, Tanishq<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/07\/customer-retention-Isha-sapra-tanishq.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3934 size-large\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/07\/customer-retention-Isha-sapra-tanishq-768x1024.jpg\" alt=\"customer retention isha sapra tanishq\" width=\"747\" height=\"996\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/customer-retention-Isha-sapra-tanishq-768x1024.jpg 768w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/customer-retention-Isha-sapra-tanishq-225x300.jpg 225w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/customer-retention-Isha-sapra-tanishq.jpg 1080w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Isha Sapra, Head Customer Relationship Management, Tanishq<\/em><\/p>\n<p style=\"text-align: justify;\">Having vast experience in the media, content and customer engagement space, Isha highlighted some key points that every business should use on daily basis to improve customer relationship and thus sales. Isha mentioned that customers come to you because of the treatment they experience. If you go to a doctor and don&#8217;t like his behavior, next time you will not go to him. Similarly, if you don&#8217;t behave in good, hostile way with your customers your returning customer ratio will drop down. She also emphasized the fact: <strong>Happy Employees\u00a0= Happy Customers<\/strong>. As a business, your co-workers or employees are satisfied, they will your end user or customers will be satisfied with your service.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">&#8220;Value customers and their feedbacks, they are opinion leaders in their own families, workplaces and other spaces&#8221; &#8211;\u00a0Isha Sapra, Head Customer Relationship Management, Tanishq<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Want more insights about the\u00a0top CX mantra?\u00a0Watch Isha Sapra&#8217;s Customer Retention 2018 video:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/4AO893u0QfM\" width=\"750\" height=\"370\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h2 style=\"text-align: justify;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span style=\"color: #43c6ac;\">Session #2: Customer Lifecycle by Saurabh Garg<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<blockquote>\n<p style=\"text-align: justify;\">&#8220;Customer is like a girlfriend or boyfriend. If they don&#8217;t feel the vibe, they will just go away and you won&#8217;t realize why!&#8221; &#8211;\u00a0Saurabh Garg, Co-Founder &amp; CBO, NoBroker.in<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/07\/customer-retention-2018-saurabh-garg.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3936 size-large\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/07\/customer-retention-2018-saurabh-garg-768x1024.jpg\" alt=\"customer retention saurabh garg\" width=\"747\" height=\"996\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/customer-retention-2018-saurabh-garg-768x1024.jpg 768w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/customer-retention-2018-saurabh-garg-225x300.jpg 225w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/customer-retention-2018-saurabh-garg.jpg 1080w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Saurabh Garg, Co-Founder &amp; CBO, NoBroker.in\u00a0<\/em><\/p>\n<p style=\"text-align: justify;\">An IIT-B &amp; IIM-A alumni, a serial entrepreneur and a super witty\u00a0co-founder of NoBroker.com, Saurabh Garg spoke about high trust building activities and low-cost strategies help businesses to retain their customers. He also stated that, as people go down the funnel, they become more reliable. Saurabh spoke about how it is important to communicate your product offering to your customers because if they don&#8217;t hear about what you are doing, irrespective of the brilliant marketing and promotional efforts you put in, it won\u2019t work!\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">&#8220;A study says, if you are able to increase customer retention by just 5%, you can actually increase the sales by 75%.&#8221;\u00a0\u00a0Saurabh Garg, Co-Founder &amp; CBO, NoBroker.in<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Get to know more about customer lifecycle in Saurabh Garg&#8217;s Customer Retention 2018 video:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/TV_Gegg-yAk\" width=\"750\" height=\"350\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\">\u00a0Session #3: Customer Retention &#8211;\u00a0Next Time, Everytime by Abhishek Ayyagari\u00a0\u00a0<\/span><\/h2>\n<blockquote>\n<p style=\"text-align: justify;\">&#8220;Analyze where are your customers coming from? Facebook, Twitter, LinkedIn or where?&#8221; &#8211; Abhishek Ayyagari, Vice President, Product, PayU<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">With a 15-year long experience in the customer space, Abhishek boiled down the entire customer relationship thesis into 2 very important points:<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li>Acquiring new customers to your business<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li>Retaining these customers\u00a0<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/07\/customer-retention-2018-abhishel-ayyagari.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3939 size-large\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/07\/customer-retention-2018-abhishel-ayyagari-1024x768.jpg\" alt=\"customer retention abhishek ayyagari payu\" width=\"747\" height=\"560\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/customer-retention-2018-abhishel-ayyagari-1024x768.jpg 1024w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/customer-retention-2018-abhishel-ayyagari-300x225.jpg 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/customer-retention-2018-abhishel-ayyagari-768x576.jpg 768w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Abhishek Ayyagari, Vice President, Product, PayU<\/em><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">He mentioned customer retention is what every business is striving to attain. Having the right kind of product offering to the right kind of audience is a must.\u00a0He says that if the product is not right then all the marketing efforts go down the drain and you are left with no business at all. Here, retention becomes the lead. He stressed the best point of his talk: competition is quite severe. How to cater to customers who are every demanding\u00a0the best of service\u00a0(online or offline). Abhishek explained how to keep in touch with customers and engage with them in a way is a challenge!\u00a0\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">&#8220;Impact of customer retention: it first leads to brand loyalty and then customer loyalty&#8221;\u00a0Abhishek Ayyagari, Vice President, Product, PayU<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Know more about Abhishek&#8217;s\u00a0perspective on customer retention in Customer Retention 2018 video:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/UPLsFGDF5PE\" width=\"750\" height=\"370\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\">Session #4: Triggers &amp; Behaviors \u2013 The Levers Of Customer Retention by\u00a0Kumar Setu<\/span>\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<blockquote>\n<p style=\"text-align: justify;\">&#8220;There is no loyalty as such. Loyalty is a myth. Relationship with customers\u00a0is very transactional. Build habits not loyalty!&#8221;\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0&#8211; Kumar Setu, Co-Founder, Petoo.in<\/span><\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/07\/customer-retention-2018-kumar-setu.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3941 size-large\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/07\/customer-retention-2018-kumar-setu-1024x768.jpg\" alt=\"customer retention kumar setu petoo.in\" width=\"747\" height=\"560\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/customer-retention-2018-kumar-setu-1024x768.jpg 1024w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/customer-retention-2018-kumar-setu-300x225.jpg 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/customer-retention-2018-kumar-setu-768x576.jpg 768w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Guiding through an abundance of experience in consumer analytics digital marketing and business growth, Kumar Setu points to certain very well observed and witnessed outputs of customer retention. He mentioned that it is necessary to bring in local flavor to your product\u00a0and how it can be achieved\u00a0on a larger scale. Kumar states that it is important to know what you want to\u00a0optimize and track. He also spoke about to bring your customers coming back to you by figuring out what are possible triggers for your customers. Moving on he emphasizes on creating habits and that it needs to rewarded immediately. \u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><strong>Action(trigger) &gt;&gt;&gt;&gt; Your Brand &gt;&gt;&gt;&gt;\u00a0Reward<\/strong>\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\">&#8220;True loyal customers are 1%-2% of the local customer base.&#8221;\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0&#8211;\u00a0Kumar Setu, Co-Founder, Petoo.in<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Understand more about forming and using these triggers used for customer retention in Kumar Setu&#8217;s Customer\u00a0Retention 2018 video:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/HEqgHUVCq2Y\" width=\"750\" height=\"370\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\">Session #5: Customer Support&#8230;or Customer Success by Sameer Goel\u00a0<\/span><\/h2>\n<blockquote>\n<p style=\"text-align: justify;\">&#8220;Value proposition and customer success are tied up to each other. For any retention, if the\u00a0person is not deriving the value that they are suppose to derive, then they are not going to stay with you. They are going to go somewhere else to see if they can find that kind\u00a0of value&#8221; &#8211;\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0Sameer Goel, Co-founder, Austin Monks<\/span><\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/07\/customer-retention-2018-sameer-goel.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-3946\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/07\/customer-retention-2018-sameer-goel-1024x768.jpg\" alt=\"customer retention austin monk\" width=\"747\" height=\"560\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/customer-retention-2018-sameer-goel-1024x768.jpg 1024w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/customer-retention-2018-sameer-goel-300x225.jpg 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/07\/customer-retention-2018-sameer-goel-768x576.jpg 768w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">The concluding speaker of Customer Retention 2018 spoke about why it is necessary to be clear about what is it that you are bringing to your customer. He drew a clean difference between customer support and customer success which seemed to be a fine line but yet vital. Also, he spoke about how any business can increase value for customers. He listed down the hows of customer\u00a0retention in the most concise and precise way possible. To view all these details check out Sameer Goel&#8217;s Customer Retention 2018 video.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/FQhoY7M-nBc\" width=\"750\" height=\"370\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p style=\"text-align: justify;\">To receive the latest updates about our events follow us on<span style=\"color: #43c6ac;\"><strong> <a style=\"color: #43c6ac;\" href=\"https:\/\/www.facebook.com\/PayUmoney\/?utm_source=contentretentionevent&amp;utm_medium=blog\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> <\/strong><\/span>and <span style=\"color: #43c6ac;\"><strong><a style=\"color: #43c6ac;\" href=\"https:\/\/twitter.com\/PayUmoney?utm_source=contentretentionevent&amp;utm_medium=blog\" target=\"_blank\" rel=\"noopener\">Twitter<\/a><\/strong><\/span>.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">With all your marketing efforts for your business in place, it\u2019s a good idea to have an all-in-one payment solution in place as well. Now to enjoy the best payment gateway experience and grow your business effortlessly!\u00a0\u00a0\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.payumoney.com\/?utm_source=customerretention2018&amp;utm_medium=blog\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3619\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/06\/CTA.png\" alt=\"Payumoney signup\" width=\"192\" height=\"70\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA.png 500w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA-300x109.png 300w\" sizes=\"(max-width: 192px) 100vw, 192px\" \/><\/a><\/p>\n<h2><span style=\"color: #43c6ac;\">Recommended Reads<\/span><\/h2>\n<p class=\"single-entry-title\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/blog.payumoney.com\/payumoney-dashboard\/?utm_source=contentretentionevent&amp;utm_medium=blog\" target=\"_blank\" rel=\"noopener\"><strong>Introducing The All New PayUmoney Dashboard<\/strong><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;It is not an organization department or a function in the company.\u00a0It is a mindset everyone has to have within a company to strive for the customer getting the value&#8230;<\/p>\n","protected":false},"author":38,"featured_media":3959,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[582],"tags":[627,633],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Streaming LIVE] PayU Event: Customer Retention 2018 - PayU Blog<\/title>\n<meta name=\"description\" content=\"Businesses generally run behind acquiring new customers but falter to retain what they already have. 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