{"id":3464,"date":"2018-06-05T17:30:20","date_gmt":"2018-06-05T12:00:20","guid":{"rendered":"https:\/\/blog.payumoney.com\/?p=3464"},"modified":"2019-10-23T12:27:50","modified_gmt":"2019-10-23T06:57:50","slug":"instagram-content-strategy-guide","status":"publish","type":"post","link":"https:\/\/payu.in\/blog\/instagram-content-strategy-guide\/","title":{"rendered":"Expert\u2019s Guide To Instagram Content Strategy"},"content":{"rendered":"<p style=\"text-align: justify;\">As of April 2018, India is the 3rd leading country globally with a base of 59 Million active <strong><a href=\"https:\/\/blog.payumoney.com\/instagram-for-business\/\">Instagram<\/a><\/strong> users just after US &amp; Brazil. \u00a0In this increasingly advancing social media universe, Instagram has become a great destination with tremendous potential for businesses. Thus, it is important to get the Instagram content strategy right and different from your <strong><a href=\"https:\/\/blog.payumoney.com\/the-importance-of-competitor-analysis\/\">competitors<\/a><\/strong>!<\/p>\n<p><a href=\"https:\/\/www.payumoney.com\/ebook\/instagram_for_business.html?utm_source=blog&amp;utm_medium=interlink&amp;utm_campaign=IFB_ebook\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3782 size-full\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/06\/CTA-button-green.png\" alt=\"instagram for business ebook download\" width=\"986\" height=\"162\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA-button-green.png 986w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA-button-green-300x49.png 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA-button-green-768x126.png 768w\" sizes=\"(max-width: 986px) 100vw, 986px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.payumoney.com\/?utm_source=instagramcontentstrategy&amp;utm_medium=payumoneyblog\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3619 \" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/06\/CTA-300x109.png\" alt=\"Payumoney signup\" width=\"193\" height=\"70\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA-300x109.png 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA.png 500w\" sizes=\"(max-width: 193px) 100vw, 193px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">A good Instagram content strategy gets the attention of readers, however, a great content strategy keeps them engaged for long. Having such a strategy is particularly essential in the beginning to tap readers, fans, followers and eventually, customers for your business. Once you discover an arrangement that works for you, you just have to follow the lead. Let\u2019s get started on this journey to discover your Instagram Content Strategy.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/EHEu7l-rOAk\" width=\"750\" height=\"370\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"color: #43c6ac;\">Key Pointers To Instagram Content Strategy<\/span><\/h2>\n<p style=\"text-align: justify;\">Are you looking out for content strategies that will bring you, new followers? Or to keep your audiences engaged? Or for more? Use these amazing tips to get them anchored to your profile for good!<\/p>\n<h3 style=\"text-align: justify;\"><strong>1. Posting Creative Photos Or Videos<\/strong><\/h3>\n<p style=\"text-align: justify;\">Understand the objective of your business and what defines your brand. Conceptualize how you would like to present these objectives in your Instagram content, be it photos, videos, posts, stories, hashtags, etc. For example, PayUmoney uses similar visuals like colors, fonts, and dedicated logo to stand out as a distinct brand to the audience.<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/payumoney\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3473 size-large\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/06\/instagram-content-strategy-payumoney-profile-484x1024.png\" alt=\"instagram content strategy payumoney profile\" width=\"484\" height=\"1024\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/instagram-content-strategy-payumoney-profile-484x1024.png 484w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/instagram-content-strategy-payumoney-profile-142x300.png 142w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/instagram-content-strategy-payumoney-profile-768x1623.png 768w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/instagram-content-strategy-payumoney-profile.png 1080w\" sizes=\"(max-width: 484px) 100vw, 484px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Using consistent visuals, helps you build your visual brand voice and create your version of the brand story. Keep your content creative and colorful, featuring your products and services to the best.<\/p>\n<p style=\"text-align: justify;\">In addition to that, use Instagram stories! Instagram Stories are gaining popularity day by day. This new feature by Instagram lets you publish photos, videos for 24 hours after which they disappear. These stories have some amazing features such as adding stickers, hashtags, location, polls, gifs etc. that make them attractive and interactive. Not only this, but they also provide the \u201cSwipe Up\u201d\u00a0outbound link feature on sponsored stories (available to Instagram accounts with more than 10,000 followers).<\/p>\n<p style=\"text-align: justify;\"><strong>Here&#8217;s how to use Instagram Stories:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Be creative, be spontaneous, and keep buzzing.<\/li>\n<li>Post behind-the-scenes, live videos, Q&amp;A, new product launch glimpses, campaign promotion posters, etc. on these stories.<\/li>\n<li>Direct viewers to various landing pages using &#8216;Swipe Up&#8217; and thus increase revenues.<\/li>\n<li>Make the content easily readable and viewable making it appropriate for better understanding.<\/li>\n<li>Keep the best of your stories for longer with \u2018Story Highlights\u2019<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">This will provide the opportunity for more people to see and engage. However, be careful not to deviate from your brand voice.<\/p>\n<h3 style=\"text-align: justify;\"><strong>2. Creating Perfect Post <\/strong><\/h3>\n<p style=\"text-align: justify;\">Captions are one of the most important parts of your post, and also, often the overlooked ones. Though there is a limit of 2200 characters for the caption, brands must put in efforts to make it worth reading.<\/p>\n<p style=\"text-align: justify;\">They are part of your brand story and contribute massively to generate customer connection and hence interaction. Viewers don\u2019t just read \u2018description\u2019, they look out for a story which is interesting, builds a mood, showcases an experience and inspires them for action.<\/p>\n<p style=\"text-align: justify;\"><strong>Here\u2019s how to write Instagram C<\/strong><strong>aptions:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Place the key information of your message in the first few lines of your message. Ideally, it should not be more than 2-3 lines.<\/li>\n<li>Ensure the language used is not bombarded with jargons, but is simple, creative, user-friendly and most essentially, relatable to your brand context.<\/li>\n<li>Induce a User Generated Content in your caption like asking questions, asking to share an opinion or feedback etc.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">This will encourage your customers to come on board for communication with your brand and give them the feel of belongingness. However, do not get personal. You are given this feature for a reason, make most of it!<\/p>\n<h3 style=\"text-align: justify;\"><strong>3. Using Apt Hashtags(#)<\/strong><\/h3>\n<p style=\"text-align: justify;\">Hashtags make you They help you connect with new viewers and followers. Hence, research appropriately to understand the popular ones for your audience and use relevant ones in your post. For example, your business is related to Fashion, type #fashion and you will get the search results (as shown below) along with a number of public posts for the hashtags.<\/p>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/06\/instagram-content-strategy-hashtag-search.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3474\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/06\/instagram-content-strategy-hashtag-search-261x300.png\" alt=\"instagram content strategy hashtag search\" width=\"434\" height=\"499\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/instagram-content-strategy-hashtag-search-261x300.png 261w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/instagram-content-strategy-hashtag-search-768x884.png 768w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/instagram-content-strategy-hashtag-search-890x1024.png 890w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/instagram-content-strategy-hashtag-search.png 1080w\" sizes=\"(max-width: 434px) 100vw, 434px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">If you wish to create a hashtag of your own i.e., branded hashtags, keep them relevant and easy to remember. Promote them on all your social media platforms like Facebook Page\/ Groups, Instagram Page, Twitter Page etc. This will ensure discoverability, increased engagement, and better recall.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><em>Pro Tip:<\/em><\/span> For better results, use a mix of popular hashtags (to drive traffic) and branded hashtags (to promote the brand); at least in your initial Instagram journey.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">For example, PayUmoney uses its branded hashtag: #PayUmoney with popular hashtags like #BusinessTips, #TuesdayThoughts for their Tuesday post campaign<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/payumoney\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3475 size-full\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/06\/instagram-content-startegy-hashtag.png\" alt=\"instagram content startegy hashtag\" width=\"931\" height=\"596\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/instagram-content-startegy-hashtag.png 931w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/instagram-content-startegy-hashtag-300x192.png 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/instagram-content-startegy-hashtag-768x492.png 768w\" sizes=\"(max-width: 931px) 100vw, 931px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><strong>Geolocations:\u00a0<\/strong>Geolocation or location tagging allows users to search, tag, comment and engage with your content associated with the particular location. Organizations promoting travel and events can particularly leverage this feature for user involvement. The physical stores may also create a location for their store through a Facebook check-in and use it on their Instagram account.<\/p>\n<p style=\"text-align: justify;\">It is recommended to use this location in every applicable post for audience engagement. Also, you may use the geo-tagging sticker in your Instagram stories to promote your store and thus, the brand.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\"><strong>Instagram Insights For Your Business<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\">Use and find out what makes your audience interact with you. Note the posts that drive maximum engagement, refurbish your content accordingly and keep optimizing. Be regular in posting your content as it creates a routine for followers to check updates on your different products and services on that specific day or a specific time. Hence, you make the customers come to you on the exact day and time you want.<\/p>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/06\/instagram-content-strategy-infographic.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3480\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/06\/instagram-content-strategy-infographic-383x1024.png\" alt=\"instagram content strategy infographic\" width=\"474\" height=\"1268\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/instagram-content-strategy-infographic-383x1024.png 383w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/instagram-content-strategy-infographic-112x300.png 112w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/instagram-content-strategy-infographic-768x2055.png 768w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/instagram-content-strategy-infographic.png 1022w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Content will always be the foundation of your Instagram Business Profile and distributing it, is the next stage. The beauty of Instagram is, it allows you to directly connect to your profiles on Facebook, Twitter, and Tumblr, providing you opportunities to cross-promote your content across various other channels. So gear up and formulate that winning Instagram content strategy which captivates your audience!<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/HF6dqa7DDD31k9\" width=\"750\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span> <\/iframe><\/p>\n<p style=\"text-align: justify;\">With all your marketing efforts for your business in place, it&#8217;s a good idea to have an all-in-one payment solution in place as well. Now to enjoy the best payment gateway experience and grow your business effortlessly!<a href=\"https:\/\/www.payumoney.com\/?utm_source=instagramcontentstrategy&amp;utm_medium=payumoneyblog\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3619 \" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/06\/CTA-300x109.png\" alt=\"Payumoney signup\" width=\"188\" height=\"68\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA-300x109.png 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA.png 500w\" sizes=\"(max-width: 188px) 100vw, 188px\" \/><\/a><\/p>\n<h2><span style=\"color: #43c6ac;\">Recommended Reads<\/span><\/h2>\n<p><a href=\"https:\/\/www.payumoney.com\/ebook\/instagram_for_business.html?utm_source=blog&amp;utm_medium=interlink&amp;utm_campaign=IFB_ebook\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3782 size-full\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/06\/CTA-button-green.png\" alt=\"instagram for business ebook download\" width=\"986\" height=\"162\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA-button-green.png 986w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA-button-green-300x49.png 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA-button-green-768x126.png 768w\" sizes=\"(max-width: 986px) 100vw, 986px\" \/><\/a><\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"color: #000000;\"><strong><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/goo.gl\/UioLxq\" target=\"_blank\" rel=\"noopener\">How To Promote Business On Instagram &amp; Drive Sales<\/a><\/strong><\/span><\/span><\/p>\n<p><strong><a href=\"https:\/\/goo.gl\/tjPt45\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000;\"><span style=\"text-decoration: underline;\">3 Successful Instagram Marketing Strategies For Businesses<\/span><\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As of April 2018, India is the 3rd leading country globally with a base of 59 Million active Instagram users just after US &amp; Brazil. \u00a0In this increasingly advancing social&#8230;<\/p>\n","protected":false},"author":24,"featured_media":4164,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[584],"tags":[638,636,621,620,617,645],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Expert\u2019s Guide To Instagram Content Strategy - PayU Blog<\/title>\n<meta name=\"description\" content=\"A good Instagram content strategy gets the attention of readers, however, a great content strategy keeps them engaged for long. Having such a strategy is essential to tap readers, fans, followers and eventually, customers for your business. Read this blog to discover the best Instagram content strategy at all times.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/payu.in\/blog\/instagram-content-strategy-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expert&#039;s Guide To Instagram Content Strategy\" \/>\n<meta property=\"og:description\" content=\"A good Instagram content strategy gets the attention of readers, however, a great content strategy keeps them engaged for long. Once you discover an arrangement that works for you, you just have to follow the lead. Let\u2019s get started on this journey to discover your Instagram Content Strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/payu.in\/blog\/instagram-content-strategy-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"PayU Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PayUind\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/vrush.avhad\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-05T12:00:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-23T06:57:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/Instagram-content-strategy-blog-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"752\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vrushali Avhad\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Cool Instagram Content Strategy Ideas\" \/>\n<meta name=\"twitter:description\" content=\"A good Instagram content strategy gets the attention of readers, however, a great content strategy keeps them engaged for long. 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