{"id":3380,"date":"2018-05-29T06:00:38","date_gmt":"2018-05-29T00:30:38","guid":{"rendered":"https:\/\/blog.payumoney.com\/?p=3380"},"modified":"2020-06-28T16:21:39","modified_gmt":"2020-06-28T10:51:39","slug":"video-content-marketing-top-trends-2018","status":"publish","type":"post","link":"https:\/\/payu.in\/blog\/video-content-marketing-top-trends-2018\/","title":{"rendered":"Video Content Marketing: Top Trends Of 2018"},"content":{"rendered":"<p style=\"text-align: justify;\">More than 500 million hours of videos are watched on YouTube each day!\u00a0Today every business wants to create a benchmark\u00a0and\u00a0be\u00a0different than\u00a0it&#8217;s counterparts. We do witness the curve of\u00a0change\u00a0rising higher when it comes to\u00a0flourishing\u00a0marketing trends and techniques where\u00a0video content marketing\u00a0takes the driver&#8217;s seat rather!\u00a0Before we\u00a0venture out to explore this rising trend \u2013\u00a0video\u00a0content\u00a0marketing, breathe\u00a0and give a thought to\u00a0this:\u00a0If\u00a0a photo is worth a thousand words, how much more valuable is a video?<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.payumoney.com\/ebook\/instagram_for_business.html?utm_source=blog&amp;utm_medium=interlink&amp;utm_campaign=IFB_ebook\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3782 size-full\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/06\/CTA-button-green.png\" alt=\"instagram for business ebook download\" width=\"986\" height=\"162\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA-button-green.png 986w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA-button-green-300x49.png 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA-button-green-768x126.png 768w\" sizes=\"(max-width: 986px) 100vw, 986px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Snapchat, Instagram or Facebook, videos rank on the top when it comes to best engagements. Be it establishing a brand, building customer rapport or promoting services or products video content marketing is used for almost everything.\u00a0After all, there\u00a0is a reason behind why 87% of online marketers use video content marketing!\u00a0Recently, the\u00a0&#8220;LIVE&#8221;\u00a0feature,\u00a0which\u00a0initially started\u00a0off with Facebook,\u00a0and then on\u00a0Instagram and Twitter\u00a0is an instant trick to gain traction to your\u00a0business.\u00a0Let&#8217;s\u00a0explore some more highly successful and conversion friendly video content marketing trends here.<\/p>\n<p><a href=\"https:\/\/goo.gl\/a449Bw\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3619\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/06\/CTA.png\" alt=\"Payumoney signup\" width=\"190\" height=\"69\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA.png 500w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA-300x109.png 300w\" sizes=\"(max-width: 190px) 100vw, 190px\" \/><\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/IjWtWiCC-a4\" width=\"750\" height=\"370\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<h2 style=\"text-align: left;\"><span style=\"color: #43c6ac;\"><b>What Is Video Content Marketing?<\/b><\/span><\/h2>\n<p style=\"text-align: left;\">Despite the term being self-explanatory,\u00a0it\u00a0suggests,\u00a0one of the\u00a0most\u00a0attractive\u00a0and effective way to share your content:\u00a0in a video format, where the basic content is supported with visuals and audio.\u00a0The way it had evolved in the past decade is surprising and that\u2019s the reason behind\u00a0the\u00a0buzz about how video marketing can\u00a0accelerate\u00a0your brand&#8217;s presence\u00a010x!<span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:285}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\">A recent report\u00a0released by one of the leading marketing websites mentioned:\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:285}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li>81% of businesses use video as a marketing tool<\/li>\n<li>Also, video content is more memorable when compared to text and images<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/05\/how-to-do-video-content-marketing-inforgraphic.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4682 aligncenter\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/05\/how-to-do-video-content-marketing-inforgraphic-412x1024.png\" alt=\"video content marketing infographic\" width=\"482\" height=\"1198\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/how-to-do-video-content-marketing-inforgraphic-412x1024.png 412w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/how-to-do-video-content-marketing-inforgraphic-121x300.png 121w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/how-to-do-video-content-marketing-inforgraphic.png 768w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\"><b>Benefits<\/b><b>\u00a0Of V<\/b><b>ideo<\/b><b>\u00a0C<\/b><b>ontent M<\/b><b>arketing<\/b>\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\">Certain interesting findings about video content and its benefits in our lives point to the certain astonishing facts such as:<\/p>\n<ul>\n<li style=\"text-align: justify;\">More than half\u00a0of\u00a0the\u00a0people\u00a0agree that if both text and video are available on the same topic, they are more likely to choose a video.<\/li>\n<li style=\"text-align: justify;\">It\u00a0is a human\u00a0tendency\u00a0to capture things well when it gets an audio and visual of any thing.<\/li>\n<li style=\"text-align: justify;\">1\/3 of people&#8217;s online activity is spent watching videos.<\/li>\n<\/ul>\n<p>Thus, creating useful and impactful videos makes a lot of sense if you are aiming to grow your business.\u00a0While you design your videos with the help of certain creation tools mentioned later in the blog, \u00a0here are a few things we want you to keep a check on:<span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:285}\">\u00a0<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li>Have your content in place to avoid last minute rush and stress<\/li>\n<li>List down all the topics you want to cover in your video. Here having a storyboard will help you immensely<\/li>\n<li>Select the most viewed and popular platforms you want to host it on<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li>Measure the video performance<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0which includes: views, shares, comments, video view duration, etc.<\/span><\/li>\n<\/ol>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\">Some Of The Most Effective Video Content Types Include:\u00a0\u00a0\u00a0<\/span><\/h2>\n<div style=\"overflow-x: auto;\">\n<table style=\"height: 1589px;\" width=\"810\">\n<tbody>\n<tr>\n<td>\n<h3><span style=\"color: #000000;\"><b>Type<\/b>\u00a0<\/span><\/h3>\n<\/td>\n<td>\n<h3><span style=\"color: #000000;\"><b>Description<\/b>\u00a0<\/span><\/h3>\n<\/td>\n<td>\n<h3><span style=\"color: #000000;\"><b>Exampl<\/b><b>e<\/b>\u00a0<\/span><\/h3>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<h3><span style=\"color: #000000;\"><b>Vlogs<\/b>\u00a0<\/span><\/h3>\n<\/td>\n<td style=\"text-align: justify;\">Vlogs are\u00a0blogs, posted in a video format<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<td style=\"text-align: justify;\">Your\u00a0favorite\u00a0travel blogger sharing short videos\u00a0of a recently visited place\u00a0on their social media accounts<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr style=\"text-align: justify;\">\n<td>\n<h3><span style=\"color: #000000;\"><b>Webinars<\/b><\/span><\/h3>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<td><span class=\"TextRun SCXW12730955\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCXW12730955\">An informative,\u00a0seminar\u00a0setup\u00a0hosted\u00a0over internet with audio and video<\/span><\/span><span class=\"TextRun SCXW12730955\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCXW12730955\">\u00a0\u00a0<\/span><\/span><span class=\"EOP SCXW12730955\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<td>A\u00a0digital marketing tutorial session\u00a0hosted over\u00a0internet<\/td>\n<\/tr>\n<tr style=\"text-align: justify;\">\n<td>\n<h3><span style=\"color: #000000;\"><b>How<\/b><b>&#8211;<\/b><b>to&#8217;s<\/b><b>\/ Educational\u00a0<\/b><\/span><\/h3>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<td>Videos that\u00a0gives information about a particular feature of your product\/ service<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<td>A\u00a0video\u00a0that explains\u00a0how can you create an account with\u00a0PayUmoney<\/td>\n<\/tr>\n<tr style=\"text-align: justify;\">\n<td>\n<h3><span style=\"color: #000000;\"><b>Tutorial<\/b>\u00a0<\/span><\/h3>\n<\/td>\n<td>Tutorials are\u00a0detailed\u00a0videos\u00a0that explains\u00a0the usage\/ purpose of\u00a0a particular thing<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<td>A\u00a0step by step\u00a0guide that\u00a0shows\u00a0how can you <strong><a href=\"https:\/\/blog.payumoney.com\/all-you-need-to-know-about-aadhaar-card-linking-process\/\">link your\u00a0Aadhaar\u00a0with your bank\u00a0account<\/a><\/strong> online<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr style=\"text-align: justify;\">\n<td>\n<h3><span style=\"color: #000000;\"><b>Testimonial<\/b>\u00a0<\/span><\/h3>\n<\/td>\n<td>Videos\u00a0that consists of customer&#8217;s\u00a0experience with\u00a0the products<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<td>An individual or\u00a0speaking about their satisfaction with a\u00a0product\/ service<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr style=\"text-align: justify;\">\n<td>\n<h3><span style=\"color: #000000;\"><b>Animated<\/b>\u00a0<\/span><\/h3>\n<\/td>\n<td>Videos\u00a0that are animated and created using special\u00a0software\u00a0and\u00a0features<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<td>The sci-fi movies like Smurf, Minion\u00a0etc.<\/td>\n<\/tr>\n<tr style=\"text-align: justify;\">\n<td>\n<h3><span style=\"color: #000000;\"><b>Live<\/b>\u00a0<\/span><\/h3>\n<\/td>\n<td>Live videos are recent feature on social media\u00a0which covers the real time happenings<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<td>A celebrity going live on their social media handles during an event they are attending<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr style=\"text-align: justify;\">\n<td>\n<h3><span style=\"color: #000000;\"><b>Brand films<\/b>\u00a0<\/span><\/h3>\n<\/td>\n<td>Brand films are a part of an advertising campaign, showcasing company&#8217;s vision, mission and services<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<td>A short film by\u00a0a brand\u00a0that usually has\u00a0an amazing storyline, leaving an impact on viewers<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr style=\"text-align: justify;\">\n<td>\n<h3><span style=\"color: #000000;\"><b>Interviews<\/b><\/span><\/h3>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<td>Videos\u00a0of\u00a0interactions with experts or thought leaders and\u00a0sharing\u00a0it\u00a0across<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<td>A telecom brand having an interview with its founder\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr style=\"text-align: justify;\">\n<td>\n<h3><span style=\"color: #000000;\"><b>Events<\/b>\u00a0<\/span><\/h3>\n<\/td>\n<td>A video that covers an event like a conference, discussions, product\u00a0launch\u00a0etc.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<td>A\u00a0fashion brand\u00a0publishing a video on YouTube that covers an event they hosted<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr style=\"text-align: justify;\">\n<td>\n<h3><span style=\"color: #000000;\"><b>Behind the scenes<\/b>\u00a0<\/span><\/h3>\n<\/td>\n<td>Behind the scenes video covers the glimpses of the moments between an entire shoot\/ conference\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<td>Covering\u00a0the minutes in between a shoot and sharing it across<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr style=\"text-align: justify;\">\n<td>\n<h3><span style=\"color: #000000;\"><b>FAQ<\/b><b>s<\/b>\u00a0<\/span><\/h3>\n<\/td>\n<td>Quick helpful videos\u00a0for all your customers where one person answers all the general queries<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<td>A video where a company like WordPress creates a video to answer the quick queries of\u00a0their customers\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr style=\"text-align: justify;\">\n<td>\n<h3><span style=\"color: #000000;\"><b>Product Review<\/b>\u00a0<\/span><\/h3>\n<\/td>\n<td>A video created by loyal\u00a0consumers\u00a0or influencers\u00a0giving a review of the product in a detailed way<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<td>A video where an individual who is\u00a0interested\u00a0in gadgets\u00a0creates\u00a0videos on the\u00a0features\u00a0of newly launched android<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<\/tr>\n<tr style=\"text-align: justify;\">\n<td>\n<h3><span style=\"color: #43c6ac;\"><span style=\"color: #000000;\"><b>Demo\u00a0<\/b><\/span>\u00a0<\/span><\/h3>\n<\/td>\n<td style=\"text-align: justify;\">Demo videos gives your customers a tour as to how does your product\/ service works<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<td>Home appliances company, showcasing\u00a0 how their dish washer functions, along with its benefits<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p style=\"text-align: justify;\">After\u00a0getting\u00a0a\u00a0gist\u00a0about\u00a0what\u00a0video content marketing\u00a0is,\u00a0the\u00a0next\u00a0question is, where and how can you create those videos and where can you host\u00a0them?\u00a0We have listed below some of the best tools to create videos!<span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:285}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\"><b>Top P<\/b><b>latforms<\/b><b>\u00a0To Create\u00a0<\/b><b>Video Content<\/b>\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\">Some easy, quick and\u00a0amazing\u00a0video\u00a0platforms that allows you to create videos are:<span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:285}\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Animoto:<\/strong> It\u00a0is a cloud-based video creation platform which enables you to upload photos, videos, clips and audios within minutes!<\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 16px;\"><strong>PowToon:<\/strong> It simply makes animation a layman&#8217;s job! It is an animated video creation tool to promote your business aggressively on social media channels directly.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 16px;\"><strong>iMovies:<\/strong>\u00a0One\u00a0of the add-on that Macintosh\u00a0users gets is\u00a0iMovies! Create videos just like a pro\u00a0with\u00a0iMovies. You can support your videos with animations, music\u00a0and\u00a0voiceovers.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 16px;\"><strong>Moovly:<\/strong> For all those who want drag, drop and animate feature while creating a video, this one is for you! Use hundreds of interesting templates and create clusters of video, in short duration.<\/span><span style=\"font-size: 16px;\" data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:285}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #43c6ac;\">Best Practices For Video Content Marketing\u00a0<\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li>Let people connect and understand<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li>Keep it short and crisp<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li>Remember\u00a0humor\u00a0is the best medicine<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li>Maintain consistency<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li>Optimize your video<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li>Take them to the right place\u00a0by giving an effective Call To Action (CTA)<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/451662696&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=false\" width=\"100%\" height=\"200\" frameborder=\"no\" scrolling=\"no\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>Now that you know the right ways and platforms to create your videos, all you need to do is read our recent blog on <span style=\"color: #43c6ac;\"><strong><a style=\"color: #43c6ac;\" href=\"https:\/\/goo.gl\/4q8bQh\" target=\"_blank\" rel=\"noopener\">a step to step guide to perfect content distribution strategy<\/a><\/strong><\/span>. Grow your business with the right marketing strategies and stay tuned with PayUmoney blog.<\/p>\n<p><a href=\"https:\/\/www.payumoney.com\/ebook\/instagram_for_business.html?utm_source=blog&amp;utm_medium=interlink&amp;utm_campaign=IFB_ebook\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3782 size-full\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/06\/CTA-button-green.png\" alt=\"instagram for business ebook download\" width=\"986\" height=\"162\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA-button-green.png 986w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA-button-green-300x49.png 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA-button-green-768x126.png 768w\" sizes=\"(max-width: 986px) 100vw, 986px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">With all your marketing efforts for your business in place, it&#8217;s a good idea to have an all &#8211; in- one payment solution in place as well.<strong>\u00a0<\/strong>Now to enjoy the best payment gateway experience and grow your business effortlessly!<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/goo.gl\/a449Bw\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3619\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/06\/CTA.png\" alt=\"Payumoney signup\" width=\"190\" height=\"69\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA.png 500w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/06\/CTA-300x109.png 300w\" sizes=\"(max-width: 190px) 100vw, 190px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than 500 million hours of videos are watched on YouTube each day!\u00a0Today every business wants to create a benchmark\u00a0and\u00a0be\u00a0different than\u00a0it&#8217;s counterparts. We do witness the curve of\u00a0change\u00a0rising higher when&#8230;<\/p>\n","protected":false},"author":39,"featured_media":3388,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[584],"tags":[643,626,617,645,641,642],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video Content Marketing: Top Trends Of 2018 - PayU Blog<\/title>\n<meta name=\"description\" content=\"More than 500 million hours of videos are watched on YouTube each day! Video content marketing is one of the\u00a0most\u00a0attractive\u00a0and fancy\u00a0ways to share your content:\u00a0in a video format, where the basic content is supported with visuals and audio. 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Read this blog to understand the top video content marketing trends of 2018.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/payu.in\/blog\/video-content-marketing-top-trends-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"PayU Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PayUind\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-29T00:30:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-28T10:51:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/Video-Content-Marketing-GIFs.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"752\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Khushali Shah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@payuind\" \/>\n<meta name=\"twitter:site\" content=\"@payuind\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Khushali Shah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/payu.in\/blog\/video-content-marketing-top-trends-2018\/\",\"url\":\"https:\/\/payu.in\/blog\/video-content-marketing-top-trends-2018\/\",\"name\":\"Video Content Marketing: Top Trends Of 2018 - PayU Blog\",\"isPartOf\":{\"@id\":\"https:\/\/payu.in\/blog\/#website\"},\"datePublished\":\"2018-05-29T00:30:38+00:00\",\"dateModified\":\"2020-06-28T10:51:39+00:00\",\"author\":{\"@id\":\"https:\/\/payu.in\/blog\/#\/schema\/person\/09b94b2fec1c4627367f2371b27294ad\"},\"description\":\"More than 500 million hours of videos are watched on YouTube each day! 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