{"id":3315,"date":"2018-05-17T17:00:08","date_gmt":"2018-05-17T11:30:08","guid":{"rendered":"https:\/\/blog.payumoney.com\/?p=3315"},"modified":"2021-10-12T10:37:48","modified_gmt":"2021-10-12T05:07:48","slug":"upi-payment-industry-insights","status":"publish","type":"post","link":"https:\/\/payu.in\/blog\/upi-payment-industry-insights\/","title":{"rendered":"UPI Payment \u2013 Making Sense Of The Biggest Disruption To Hit The Industry"},"content":{"rendered":"<p style=\"text-align: justify;\">In the past 14 months, the UPI initiative backed by the current government has hogged the limelight. \u00a0As the UPI juggernaut has gained steam, major players from across the world have jumped on the bandwagon including Google with Tez, Facebook with its UPI payment facility within WhatsApp. Home grown players are not far in the race, with both <em>PhonePe and PayTM<\/em>\u00a0fighting for supremacy with a bunch of other UPI apps in the market.<\/p>\n<p style=\"text-align: justify;\">There has been much talk about how UPI payment is changing the P2P (Person to Person) payments space. It is also giving wallets a tough fight in the light of KYC regulations, that recently led to a lot of users discontinuing wallet usage. But how has UPI payment caught up in the P2M (Person to Merchant) space which is the lion share of transactions. It really determines how sticky long term usage will become, as UPI aims to become the payment instrument for doing commerce across the country.<\/p>\n<p style=\"text-align: justify;\">At PayU, being the <a href=\"https:\/\/payu.in\/payment-gateway\">leading payment gateway provider<\/a> in the country, we looked through our data and deciphered <strong>how the UPI journey was progressing<\/strong>. PayU enabled UPI payment across all its merchant offerings in August 2017. PayU is also on track to double its monthly transaction volume to roughly $2.5 billion in its core business by March 2019. Our data brought up diverse insights:<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\"><b>With A Variety Of Players In The Market Offering UPI P<\/b><b>ayment S<\/b><b>ervices, How Do They Stack Up?<\/b>\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/05\/UPI-Payment-players-stack-up-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4152\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/05\/UPI-Payment-players-stack-up-1.png\" alt=\"upi payment stack up\" width=\"960\" height=\"540\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/UPI-Payment-players-stack-up-1.png 960w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/UPI-Payment-players-stack-up-1-300x169.png 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/UPI-Payment-players-stack-up-1-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<blockquote><p><b>It\u2019s interesting to see that BHIM has maintained a steady position while <\/b><b>Tez<\/b><b> and <\/b><b>PhonePe<\/b><b> emerge as the dominant private players.\u00a0<\/b><\/p><\/blockquote>\n<h3 style=\"text-align: justify;\"><b>Some other key insights are:<\/b><\/h3>\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">The three predominant players in UPI are \u2013 PhonePe, Tez and BHIM.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">PayTM has a low but steady market share of UPI while Tez has massively increased its market share over time.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\">ICICI is 4th amongst UPI apps and with WhatsApp making its UPI ID public the share for ICICI could grow even further in coming months.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\">With Increased competition from private players BHIM is losing its market share consistently.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\">Others majorly comprise of handles created on Banking Apps such as Axis, Kotak, SBI etc.<\/li>\n<\/ul>\n<h2><span style=\"color: #43c6ac;\">UPI Payment Growth In Average Transaction Size<\/span><\/h2>\n<p style=\"text-align: justify;\">What is more interesting to note is how the average transaction size has emerged across the months. Most players had lucrative cashback offers to customers to incentivize using UPI payment. This is how the numbers stack up:<\/p>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/05\/UPI-payment-number-stack-up-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4153\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/05\/UPI-payment-number-stack-up-1.png\" alt=\"upi payment growth size\" width=\"960\" height=\"540\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/UPI-payment-number-stack-up-1.png 960w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/UPI-payment-number-stack-up-1-300x169.png 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/UPI-payment-number-stack-up-1-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">While it is interesting to note is that the ASV trend mirrors that of debit cards. The numbers hold and see an increasing trend rivaling wallets and credit card transactions. Thus, signaling widespread usage of UPI payment for actual use cases showing that, it has picked up organically apart from the growth provided by offers doled out by various players. Continuing the thread of:<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\">How Wallets Have Fared With The Onset Of UPI Payment?<\/span><\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/05\/UPI-payment-vs-wallet-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4154\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/05\/UPI-payment-vs-wallet-1.png\" alt=\"upi payment upi vs wallet\" width=\"960\" height=\"540\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/UPI-payment-vs-wallet-1.png 960w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/UPI-payment-vs-wallet-1-300x169.png 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/UPI-payment-vs-wallet-1-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<blockquote><p><b>The share of wallets is continuously eroding to UPI\u00a0<\/b><\/p><\/blockquote>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\"><b>How does UPI <\/b><b>payment\u00a0<\/b><b>usage split across the sectors and how does it compare to other payment modes?<\/b><\/span><\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/05\/UPI-payment-ecommerce-dominance-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4155\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/05\/UPI-payment-ecommerce-dominance-1.png\" alt=\"upi payment sector dominance\" width=\"960\" height=\"540\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/UPI-payment-ecommerce-dominance-1.png 960w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/UPI-payment-ecommerce-dominance-1-300x169.png 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/UPI-payment-ecommerce-dominance-1-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Figure 1: UPI GMV Across Segments\u00a0<\/em><\/p>\n<p style=\"text-align: justify;\">E-commerce is the dominant segment, while professional and technical services is the second biggest segment. How does this compare to wallets which are losing to UPI and to Debit cards whose transaction behavior they so closely mimic.<\/p>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/05\/upi-payment-wallet-gmv-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4156\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/05\/upi-payment-wallet-gmv-1.png\" alt=\"upi payment \" width=\"960\" height=\"540\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/upi-payment-wallet-gmv-1.png 960w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/upi-payment-wallet-gmv-1-300x169.png 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/upi-payment-wallet-gmv-1-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em><span class=\"TextRun SCXW65316069\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCXW65316069\">Figure <\/span><\/span><span class=\"TextRun SCXW65316069\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCXW65316069\">2:<\/span><\/span><span class=\"TextRun SCXW65316069\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCXW65316069\"> Wallet GMV Across Segments<\/span><\/span><span class=\"EOP SCXW65316069\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/em><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/05\/upi-payment-debit-card-gmv-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4157\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/05\/upi-payment-debit-card-gmv-1.png\" alt=\"upi payment debit card\" width=\"960\" height=\"540\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/upi-payment-debit-card-gmv-1.png 960w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/upi-payment-debit-card-gmv-1-300x169.png 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/upi-payment-debit-card-gmv-1-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em><span class=\"TextRun SCXW217703989\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCXW217703989\">Figure <\/span><\/span><span class=\"TextRun SCXW217703989\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCXW217703989\">3:<\/span><\/span><span class=\"TextRun SCXW217703989\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCXW217703989\"> Debit Card GMV Across Segments<\/span><\/span><span class=\"EOP SCXW217703989\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/em><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\">As per the PayU Insights,\u00a0here are the key takeaways of the article:\u00a0<\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\">PhonePe, Tez and BHIM are the dominant UPI payment players<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"7\" data-aria-level=\"1\">UPI experienced 188% growth witnessed in past 6 months v\/s 41% of wallets, credit\/debit cards<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"8\" data-aria-level=\"1\">E-commerce sector dominates with 72% UPI payment GMV followed by technical services and education<\/li>\n<\/ul>\n<p><a href=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/05\/PayU-UPI-Payment-Insights-Infographic-659x1024-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4158 aligncenter\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/05\/PayU-UPI-Payment-Insights-Infographic-659x1024-1-659x1024.png\" alt=\"upi payment infographic\" width=\"489\" height=\"760\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/PayU-UPI-Payment-Insights-Infographic-659x1024-1.png 659w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/PayU-UPI-Payment-Insights-Infographic-659x1024-1-193x300.png 193w\" sizes=\"(max-width: 489px) 100vw, 489px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">In this piece of research, it is evident that in the coming months UPI payment\u00a0is all set ready to take the country by a storm!<\/p>\n<p style=\"text-align: justify;\">Have a glance at the excerpts of this article covered by leading Indian news dailies.<\/p>\n<p><a href=\"https:\/\/www.theweek.in\/news\/biz-tech\/2018\/05\/10\/mobile-wallet-transaction-volume-drops-after-rbi-makes-kyc-mandatory.html\" target=\"_blank\" rel=\"noopener nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3342\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/05\/The-Week-logo.jpg\" alt=\"upi payment\" width=\"136\" height=\"79\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/The-Week-logo.jpg 975w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/The-Week-logo-300x175.jpg 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/The-Week-logo-768x447.jpg 768w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/The-Week-logo-752x440.jpg 752w\" sizes=\"(max-width: 136px) 100vw, 136px\" \/><\/a><a href=\"http:\/\/www.business-standard.com\/article\/news-ani\/upi-based-transactions-on-payu-up-200-between-september-march-118051001114_1.html\" target=\"_blank\" rel=\"noopener nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3343\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/05\/Business-standard-logo-1024x768.jpg\" alt=\"upi payment \" width=\"127\" height=\"95\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/Business-standard-logo.jpg 1024w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/Business-standard-logo-300x225.jpg 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/Business-standard-logo-768x576.jpg 768w\" sizes=\"(max-width: 127px) 100vw, 127px\" \/><\/a><a href=\"https:\/\/www.outlookindia.com\/newsscroll\/upibased-transactions-on-payu-up-200-between-september-march\/1305592\" target=\"_blank\" rel=\"noopener nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3344\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/05\/Outlook-India-logo.png\" alt=\"upi payment \" width=\"113\" height=\"113\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/Outlook-India-logo.png 600w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/Outlook-India-logo-150x150.png 150w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/Outlook-India-logo-300x300.png 300w\" sizes=\"(max-width: 113px) 100vw, 113px\" \/><\/a><a href=\"https:\/\/news.webindia123.com\/news\/Articles\/Business\/20180510\/3340215.html\" target=\"_blank\" rel=\"noopener nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3345\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/05\/webindia123.jpg\" alt=\"upi payment \" width=\"153\" height=\"106\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/webindia123.jpg 385w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/webindia123-300x207.jpg 300w\" sizes=\"(max-width: 153px) 100vw, 153px\" \/><\/a><br \/>\n<a href=\"https:\/\/www.abplive.in\/business\/upi-based-transactions-on-payu-up-200-between-september-march-695200\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3346\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/05\/abp-news-live-logo.jpg\" alt=\"upi payment \" width=\"104\" height=\"104\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/abp-news-live-logo.jpg 300w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/abp-news-live-logo-150x150.jpg 150w\" sizes=\"(max-width: 104px) 100vw, 104px\" \/><\/a><a href=\"https:\/\/www.newkerala.com\/news\/fullnews-364598.html\" target=\"_blank\" rel=\"noopener nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3347\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/05\/newkerala.com-logo.jpg\" alt=\"upi payment\" width=\"185\" height=\"103\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/newkerala.com-logo.jpg 350w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/newkerala.com-logo-300x167.jpg 300w\" sizes=\"(max-width: 185px) 100vw, 185px\" \/><\/a><a href=\"https:\/\/www.bhaskar.com\/news\/upi-chief-carrier-of-digital-change-drink-reports-ag303777.html\" target=\"_blank\" rel=\"noopener nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3348\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/05\/dainik-bhaskar-logo.jpg\" alt=\"upi payment\" width=\"135\" height=\"105\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/dainik-bhaskar-logo.jpg 670w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/dainik-bhaskar-logo-300x233.jpg 300w\" sizes=\"(max-width: 135px) 100vw, 135px\" \/><\/a><a href=\"http:\/\/digitalterminal.in\/news\/payu-insights-says-upi-is-the-major-driving-force-behind-digital-transaction\/12460.html\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3351\" src=\"https:\/\/blog.payumoney.com\/wp-content\/uploads\/2018\/05\/digital-terminal-logo.jpg\" alt=\"upi payment\" width=\"126\" height=\"126\" srcset=\"https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/digital-terminal-logo.jpg 400w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/digital-terminal-logo-150x150.jpg 150w, https:\/\/payu.in\/blog\/wp-content\/uploads\/2018\/05\/digital-terminal-logo-300x300.jpg 300w\" sizes=\"(max-width: 126px) 100vw, 126px\" \/>\u00a0<\/a><\/p>\n<p style=\"text-align: justify;\">With all your marketing efforts for your business in place, it&#8217;s a good idea to have an all &#8211; in- one payment solution in place as well. <span style=\"color: #43c6ac;\"><strong><a style=\"color: #43c6ac;\" href=\"https:\/\/www.payumoney.com\/?utm_source=google&amp;utm_medium=organic&amp;utm_campaign=internal&amp;utm_term=UPI%20Payment%20%E2%80%93%20Making%20Sense%20Of%20The%20Biggest%20Disruption%20To%20Hit%20The%20Industry\" target=\"_blank\" rel=\"noopener\">SignUp on PayUmoney<\/a><\/strong><\/span> now to enjoy the <a href=\"https:\/\/payu.in\/payment-gateway\">best payment gateway experience<\/a> and grow your business effortlessly!<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #43c6ac;\">Recommended Reads\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\" aria-level=\"1\"><strong><span style=\"text-decoration: underline;\"><span style=\"color: #000000; text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/blog.payumoney.com\/how-to-accept-payments-using-upi-payment-gateway\/?utm_source=google&amp;utm_medium=organic&amp;utm_campaign=internal&amp;utm_term=UPI%20Payment%20%E2%80%93%20Making%20Sense%20Of%20The%20Biggest%20Disruption%20To%20Hit%20The%20Industry\" target=\"_blank\" rel=\"noopener\">How To Accept Payments Using UPI Payment Gateway?<\/a>\u00a0<\/span><\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the past 14 months, the UPI initiative backed by the current government has hogged the limelight. \u00a0As the UPI juggernaut has gained steam, major players from across the world&#8230;<\/p>\n","protected":false},"author":23,"featured_media":4151,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[392,582],"tags":[616,627,643,634,618,640],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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